The 9th Regional Lisbon EACD Debate was held on the 15th may at Hotel Altis Lisboa, the sponsor, over the topic "Territorial Reputation Managemen

1. The leading network for in-house communication professionals
from all fields across Europe (EACD)
IX EACD LISBON DEBATE
“TERRITORIAL REPUTATION MANAGEMENT:
LEVERAGING THE PORTUGUESE EXPERIENCE”
15th May 2012, Hotel Altis Lisboa

2. WHO WE ARE
Networking International Events
Information Sharing Professional Skills

3. EACD BOARD
16 top European communicators are elected every two years
to make up the EACD board and guide the association

4. EACD Members
The association was founded in 2006 in Brussels by 80 in-
house Communication Directors
 2000 Members and Growing
 38 Nationalities
 Broad range of represented
topics/industries

5. MEMBERSHIP
DEVELOPMENT

6. REGIONAL GROUPS
The EACD operates through a network of Regional Coordinators
who act as local ambassadors for the association and organise
events on a local level.
 Regional Debates
 Seminars
 Coaching Days
 Time-Out

7. Regional Group Portugal
Coordinator:
Rui Martins,
Communication Director
and Head of Institutional
Relations
Dianova Portugal
Members: 38
Contact: portugal@eacd-online.eu /
rui.martins@dianova.pt

8. Working Groups
12 Industry or topic focused Working Groups each with a
coordinator.
 Make International Industry Links
 Develop your Profession
 Gain European Insight
 Join multiple Groups

9. Corporate Social Responsibility
Internal Communications
Energy
Professional Services
European Institutions
Risk and Crisis Communications
Evaluation
Social Media
Finance and Insurance
Transport
Health

10. Events and Networking
Anniversary Regional Initiatives
European
Communication
Summit
Networking European Working Group
Communication Award Workshops

11. European Communication Summit
 The highlight of EACD calendar (5th-6th July 2012)
 2 Days of intensive communications discussion
 600 communication professionals from all across Europe
 60 notable speakers on 25 keynotes, best cases and panels

12. European Communication Award
 Held annually during the Summit (5th
July 2012)
 Awarded for outstanding European
communications
 Representatives from communications,
the media and politics

13. EACD Anniversary
 Held annually in a different
European city
 Panel Discussion on a
contemporary issue
 Working Group meetings
 Networking reception

14. Publications and Surveys
European Communication Monitor
Coomunication Director
Newsletter Service Brochures

15. EACDnet
Communications & Event
Information
Members´ Networking
Platform
Regional & Working Group
Threads

16. Why did you join EACD?
Thank you for your attention. For further information, please visit:
www.eacd-online.eu

17. The IX Lisbon Debate 2012
1. How to create attractive conditions for external
investment, tourism, trade and political relationships with
other countries?
2. Are countries like Portugal investing in a differentiating of
its Brand Idnetity and leveraging its characteristics and
unique experiences aiming to fulfill economic and poltical
benefits?
3. How to make tangible the pilars of Authenticity,
Trustworthy and Sinergy within na intelligent national
strategy?

18. Reputation
Emotional Attitudes Rational Drivers
+
– Admiration – Economic
– Trust performance
– Good feeling – Products & Services
– Esteem – Innovation
– Workplace
– Social Responsibility
– Governance
– Vision & Leadership
RepTrack™, Reputation Institute http://www.reputationinstitute.com/thought-
leadership/category/country-reptrak

19. City Brand
Dimensions
– Presence: city’s international status and familiarity +
contribution to science, culture, governance
– Place: physical aspects and pleasentness of climate,
cleanliness and attractive architecture
– People: warm, welcoming, feeling of safety
– Pre-requisites: qualities/facilities of the city
– Pulse: interested in filling spare time and exciting to
discover
– Potential: economic and educational opportunities, good
place to do business
City Brands IndexSM, Simon Anholt, GfK
http://www.gfkamerica.com/practice_areas/roper_pam/placebranding/cbi/index.en.html

20. Strenghthening Positive Glocal
Brands
Corporations &
Clusters Regions Nation
Events
History, Gastronomy, Culture, Life style, Landscape, Security, Quality of life,
Scientific & Tecnhological Investigation, Education
Molding Increase Leveraging
experiences attraction differentiation
Tourists, Conference Visitors, Investors, Influencials, Opinion makers/leaders
Economic Growth and Social Development

21. Getting &
Start… Enjoy..!

22. Speaker Carlos Pacheco, aicep Portugal Global Speaker Juan Carlos Balloso, Future Places
Speaker João Pedro Maderia, troiaresort Speaker Rita Costa Gomes, ModaLisboa

23. 23 Top Communication Professionals Attended the
9th EACD Lisbon Debate

24. Book NOW on your Agenda
10th REGIONAL EACD LISBON DEBATE
“Going Global: managing effective
multicultural communications”
16th October 2012
4 case studies will show how international portuguese companies are dealing
with communication & reputation management’s challenges and opportunities
in the countries where they are operating in…