Ashs em gbrandrecognition-collaborativelearning-final
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This document discusses using social media to increase collaborative learning and brand recognition for Extension Master Gardeners. It provides an overview of the Extension Master Gardener blog and Facebook and Twitter pages. It also discusses analyzing social media effectiveness using tools like Google Analytics and encourages Master Gardeners to share resources and stories on the social media platforms to strengthen the national network.
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Ashs em gbrandrecognition-collaborativelearning-final
- 1. Extension Master Gardener Social Media: Increasing Collaborative Learning and Brand Recognition Karen Jeannette Community of Practice Support, eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette Karen.jeannette@extension.org
- 8. Source: Cooperative Extension Brand Value, The Results of a National Survey
- 9. Extension Master Gardener blog What resources did she use? What happened when? How did you? We couldn’t have done it w/out…
- 11. 78% of Americans access the internet for information Master Gardener http://creativecommons.org/licenses/by-sa/2.0/deed.en – Statistics: Pew Internet and American Life Project http://pewinternet.org/ http://www.flickr.com/photos/denverjeffrey/5133538450/
- 12. MASTER GARDENER EXTENSION VOLUNTEER PLANTS http://www.flickr.com/photos/eye2eye/5718238/
- 13. Words from blog posts http://www.wordle.net/create
- 14. Categories group blog posts
- 18. Top Referrals
- 19. ‘MASTER GARDENER’ PAGE RANK
- 21. What is a keyword?
- 23. 1st Search Ranking for Master Gardener
- 26. Email updates Flickr Print Blog Websites Slide-share Facebook RSS, Widgets & Links Twitter
- 27. Is it working?
- 29. This Summer Source: Google Analytics Statistics from April 1, 2010 – June 21, 2011
- 30. Peer Learning Across State Lines
- 31. Ideas for increasing brand recognition and value as a national network
- 33. EMG Social Media- Join Us & Interact - Blog: http://blogs.extension.org/mastergardener/ Facebook: https://www.facebook.com/extensionmastergardener Twitter: @eXEMG (http://twitter.com/#!/eXEMG)
- 34. Use the word: Extension + Master Gardener? University of X Extension Master Gardener Johnson County Extension Master Gardener
- 35. Share 1 1 EMG story per year 1 research update per year 1 of your best & broadly applicable resources
- 36. EMG Social Media Training Information – Recorded Sessions Access site: http://campus.extension.org ‘Organizational Training’ ‘National EMG Social Media Training and Resource Site’ Questions? Contact Karen Jeannette. Karen.jeannette@extension.org
- 37. Social Media Team http://www.extension.org/people/communities/1326
- 39. When choosing social media – ask how can it add value? http://www.myminnesotawoods.umn.edu/
- 40. Align Tools with Passion & Objectives
- 42. RECORDINGS AND RESOURCES Adventures in Online Content, Melissa Rach. BrainTraffichttp://connect.extension.iastate.edu/p29894575/ Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252 Statistics: Pew Internet and American Life Project http://pewinternet.org/ WRITE FOR THE WEB
- 43. RESOURCES/RECORDINGS eXtension Social Media Guidelines: http://create.extension.org/node/2926 Harold Jarche. Seek. Sense. Share. http://www.jarche.com/2011/06/pkm-updated/ Social Media Monitoring: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300 Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249 MONITOR/PARTICIPATE
- 44. Personal Growth More on how to use tools to Seek. Sense. Share @ http://www.jarche.com/key-posts/personal-knowledge-management/
- 46. Choosing Social Media Tools for… Customer Communication Brand Exposure Traffic to site SEO Good! Okay! Bad! http://mashable.com/2011/03/11/social-media-marketing-chart/
- 47. RESOURCES/RECORDINGS The CMO's Guide to the Social (Marketing) Landscape: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download eXtension Professional Development and Recordings: http://www.extension.org/learn http://create.extension.org/node/1303 (recordings archive prior to 2010) CHOOSING SOCIAL TOOLS
- 48. Karen Jeannette, Community of Practice Support, eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette Karen.jeannette@extension.org
Editor's Notes
- Learn new thingsInspire new ideasInnovateLearn by compare and contrast
- Service projects, who you helped (low income, children, elderly, etc.)community gardensstarting school gardens with kidsalerting public about invasive plants and pestsProject successes and learning pointsResources used for projects (helpful partners or sponsors)Curriculum used or developedFunding or marketing for programsHow to work with local media, get coverage, training for speaker’s bureausNational events and educational opportunities such as webinars, learning lessonsProjects that use the Extension research, include links (not how to do) to food gardening, edible landscapesWays to fund coordinators
- Sign UpTraining Session InformationTraining Session Recordings