Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe

•

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Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.

Technology Business

But will they
come?
Using Social Media to
increase usage of digital
projects

3 Objectives today

1. Identify major social media tools
2. Understand how to plan for social media
3. Reﬂect on how social media can be used in your library

Question United states or
Canada
Si Latin America
Cuba Caribbean
Africa
Europe
Asia
Middle East
Australia/oceana

Sustainability

Libraries http://www.wordle.net/

Best practices for outreach
Assess
Plan
Engage

Take Risks
Consistent

Go where users are

Every library has their own unique set of
users or non-users they want to reach….

http://www.flickr.com/photos/hughes_leglise/461546381/
http://www.flickr.com/photos/ingetjetadros/4907828996/

Understanding your Users
Who are your users?

Where are they in
the virtual
world?
http://www.flickr.com/photos/93684827@N00/1403513855

How are they most likely to receive
your message?

How do you make sure they
are aware of your services?

Digital Divide

Image: http://www.flickr.com/photos/breakdennis/5036431330/

55% Of North America, Oceana
and Europe have Internet

36% Latin America

31% Middle East
11% Africa

You can create your own but….

Use what is most
often found by users

Add items to the Resources section on the page…
Create your own Wiki Entries
Cross Reference

4.4%
Of Wikipedia editors have PhDs

19%
Of Wikipedia editors have
masters degrees

48%
Of Visitors to the Texas Portal
were referred from Wikipedia

Dissecting a Fan Page
People join when
they “like” a page

Images
Another place to send
users images and
digital documents

Engagement
Don’t just PUSH
information! Interacting with
"fans" is important

Make videos for free
Upload to Youtube; Embed or link to them

YouTube

teachertube

Link to Blog or Website

Using Tumblr
@USC Libraries
links images
from their
archive

Link to record in Archive
Archive provides user with
metadata and collection info

Mini blog services
ideal for packaging
or documenting
events

Quick Response Codes
QR Codes
Promotional
Applications
JFK Presidential Library
used QR Codes to
promote their JFK50
Campaign

Aggregates
Use these tools
to create
connections
between users
and your
collections

Become a member and add
records to the catalog

Social Media Tips
Use icons on Home Page
Use QR Codes to embed urls
Embed and cross link!
Do NOT link Twitter and FB!
Encourage Engagement
Have social media goals
Develop value-added features
Assess your progress
Be Flexible!

http://www.flickr.com/photos/ladymixy-uk/3649349353/

Using SWOT Analysis to pick your 
outreach tools

http://flickr.com/photos/dixonbaxi/

Steps of Action Planning

Launch
Management
Optimization

http://www.flickr.com/photos/21561428@N03/5136803941/

References
Belden, D. (2008). Harnessing Social Networks to Connect with Audiences: If You
Build It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.
doi:10.1300/J136v13n01-06

IFLA (2002). Statement on Libraries and Sustainability. Available at: http://
www.johannesburgsummit.org/html/documents/summit_docs/background_papers/
3108_background_paper8.pdf

internetworldstats.com World internet and usage population statistics.

Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.

Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://
mashable.com/2011/03/03/social-media-roi-cycle/

Blog for presentation: http://iﬂatravis.blogspot.com

Tiffini Travis ttravis@csulb.edu
8/28/2008
8/28/2008
www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com

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Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe

1. But will they come? Using Social Media to increase usage of digital projects

2. 3 Objectives today 1. Identify major social media tools 2. Understand how to plan for social media 3. Reﬂect on how social media can be used in your library

3. Question United states or Canada Si Latin America Cuba Caribbean Africa Europe Asia Middle East Australia/oceana

4. Sustainability Libraries http://www.wordle.net/

5. Enhanced

6. Best practices for outreach Assess Plan Engage Take Risks Consistent Go where users are

7. Every library has their own unique set of users or non-users they want to reach…. http://www.flickr.com/photos/hughes_leglise/461546381/ http://www.flickr.com/photos/ingetjetadros/4907828996/

8. Understanding your Users Who are your users? Where are they in the virtual world? http://www.flickr.com/photos/93684827@N00/1403513855 How are they most likely to receive your message? How do you make sure they are aware of your services?

9. Digital Divide Image: http://www.flickr.com/photos/breakdennis/5036431330/

10. 55% Of North America, Oceana and Europe have Internet 36% Latin America 31% Middle East 11% Africa

11. Question Si No

12. You can create your own but…. Use what is most often found by users Add items to the Resources section on the page… Create your own Wiki Entries Cross Reference

13. 4.4% Of Wikipedia editors have PhDs 19% Of Wikipedia editors have masters degrees

14. 48% Of Visitors to the Texas Portal were referred from Wikipedia

15. SOCIAL NETWORKING

16. Dissecting a Fan Page People join when they “like” a page

17. Images Another place to send users images and digital documents

18. Engagement Don’t just PUSH information! Interacting with "fans" is important

19. Check-In at various locations

20. Make videos for free Upload to Youtube; Embed or link to them YouTube teachertube

21. Blogging Microblogging Mini Blogging

22. Twitter worldwide

23. Showcase unique items

24. Link to Blog or Website Using Tumblr @USC Libraries links images from their archive

25. Link to record in Archive Archive provides user with metadata and collection info

26. Mini blog services ideal for packaging or documenting events

27. Question Si No

28. QR Codes

29. Quick Response Codes QR Codes Promotional Applications JFK Presidential Library used QR Codes to promote their JFK50 Campaign

30. Aggregates Use these tools to create connections between users and your collections

31. Become a member and add records to the catalog

32. Social Media Tips Use icons on Home Page Use QR Codes to embed urls Embed and cross link! Do NOT link Twitter and FB! Encourage Engagement Have social media goals Develop value-added features Assess your progress Be Flexible! http://www.flickr.com/photos/ladymixy-uk/3649349353/

33. Using SWOT Analysis to pick your  outreach tools http://flickr.com/photos/dixonbaxi/

34. Steps of Action Planning Launch Management Optimization http://www.flickr.com/photos/21561428@N03/5136803941/

35. 8/28/2008 8/28/2008

36. References Belden, D. (2008). Harnessing Social Networks to Connect with Audiences: If You Build It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111. doi:10.1300/J136v13n01-06 IFLA (2002). Statement on Libraries and Sustainability. Available at: http:// www.johannesburgsummit.org/html/documents/summit_docs/background_papers/ 3108_background_paper8.pdf internetworldstats.com World internet and usage population statistics. Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47. Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http:// mashable.com/2011/03/03/social-media-roi-cycle/ Blog for presentation: http://iﬂatravis.blogspot.com

37. Tiffini Travis ttravis@csulb.edu 8/28/2008 8/28/2008 www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com

Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe

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