This document provides information about setting up and using a Facebook fan page. It discusses why having a fan page is beneficial given Facebook's large user base. It then outlines how to set up a basic fan page and customize it. Tips are provided about posting content to the page, including links to other social media, and using analytics to understand fan engagement. Best practices are noted, such as maintaining positive messaging and checking for errors.

1. Facebook 101
Bess Auer

2. Bess Auer

3. Bess Auer
Educator, blogger, social media pro

4. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro

5. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com

6. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp

7. Bess Auer
Host of one of the largest blogger and social
media conference in the southeast
Educator, blogger, social media pro
Founder of FloridaSwimNetwork.com
Teacher of Blogger Bootcamp
Wife and mom

9. Why Have a Facebook Fan Page?

10. Why Have a Facebook Fan Page?

11. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013

12. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site

13. Why Have a Facebook Fan Page?
1.11 billion active users as of March 2013
Convenience - Less likely to leave
Facebook for an external site
More likely to be shared among friends

14. How do I set
up a page?

15. Personal Page

16. Personal Page
You don’t ever have to post.

17. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.

18. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.

19. Personal Page
You don’t ever have to post.
You don’t ever have to friend
somebody.
Nobody ever has to know
you are on there.
You must have a personal page
to set up a “Fan Page”

21. Click
Pages

23. Click
Create
Page

26. Easily
change
photos

28. Vital info

29. Vital info Photos and
Video

30. Vital info
Share
blog posts
Photos and
Video

31. Vital info
Share
blog posts
Other social
media channels
Photos and
Video

32. Vital info
Share
blog posts
Other social
media channels
Photos and
Video

34. Be social
with fans

35. Why Have a Facebook Fan Page?

36. Why Have a Facebook Fan Page?
Post URL’s to your other social media:

37. Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog

38. Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram

39. Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest

40. Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest
Sound Cloud

41. Why Have a Facebook Fan Page?
Post URL’s to your other social media:
Blog
Instagram
Pinterest
Sound Cloud
Embed your Facebook post on your blog!

48. Why Have a Facebook Fan Page?
Brands want to know!

49. Why Have a Facebook Fan Page?
Brands want to know!

50. Real time
stats

51. Real time
stats
Go deeper

60. AJ
The number of people who have clicked “hide” post.
AL
The number of people who have unliked your page due
a specific post.

61. Q&A With Bolles’ Caeleb Dressel
Post
Caeleb Dressel wins gold at
Worlds!
AJ AL
0 1
1 3

63. Why Have a Facebook Fan Page?

64. Why Have a Facebook Fan Page?
Unlike your blog, you can pay to have people actually see
your information.

74. Why Have a Facebook Fan Page?

75. Why Have a Facebook Fan Page?
Elbow grease!

76. Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!

77. Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!

78. Why Have a Facebook Fan Page?
Elbow grease!
Boosting post!
Advertising page!

79. Reminders:

80. Reminders:
What you post is public.

81. Reminders:
What you post is public.
Double-check spelling and grammar.

82. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.

83. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.

84. Reminders:
What you post is public.
Double-check spelling and grammar.
Beware posting photos and names of
minors.
Focus on positive messages.
Analyze what you post via the
analytics.

85. Reminders:

86. Reminders:
Analyze what you post via the analytics.

87. Reminders:
Analyze what you post via the analytics.
What post types do best for you?

88. Reminders:
Analyze what you post via the analytics.
What post types do best for you?
When are your fans on Facebook?

89. More Info:
@Bess_Auer
bess@BessAuer.com