Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Visuals
That Engage & Convert
Presented by Britney Kolodziej
Or rather…
How to Not Leave
Your Blog Hanging
Like Me at My High
School Prom
[A True Story]
Have you ever felt
like that?
[Don’t play me. I know you have.]
But that’s exactly
what you’re doing to
your content.
But..
“Seth Godin doesn’t do that and everyone
reads his stuff.”
“Ash Ambirge doesn’t do that and
everyone reads her stuff...
Facebook posts with
images see 2.3X more
engagement than those
without images.
http://buzzsumo.com/blog/how-to-massively-b...
Buffer reported that for
its user base, tweets
with images received
150% more retweets
than tweets without
images.
https:/...
The Instagram
community has grown
to more than 500 million
as of June 2016.
https://www.statista.com/statistics/253577/num...
Content with relevant
images gets 94% more
views than content
without relevant
images.
https://blog.kissmetrics.com/visual...
Visual content is more
than 40X more likely to
get shared on social
media than other types
of content.
https://blog.buffer...
Articles with an image
once every 75-100
words got double the
number of social shares
than articles with fewer
images.
htt...
Oh, actually..
“I use visuals all the time!
I’m good, Brit."
How Visuals Can
Engage & Convert
How Visuals Can
Engage & Convert
SCROLLING
Poorly-Branded Visual
Brand is Not Recognized
Who Knows?
How Visuals Can
Engage & Convert
SCROLLING
Well-Branded Visual
Brand is Recognized
How Visuals Can
Engage & Convert
SCROLLING
Well-Branded
“Scroll Stopper” Visual
Follow Link to Page
Find Your Opt-In
Enter...
How to Create
& Where to Place
Dimensions
Step 1
Horizontal
Vertical
Choose your
design platform
Step 2
Fill in the
background
Step 3
Add text
Step 4
Add logo &/or
branding
elements
Step 4
Repeat for
opposite layout
Step 5
Where to Place
These Visuals
Set horizontal image as “Featured Image” on your
blog post
This will orient properly for Face...
Add HORIZONTAL visual
as “Featured Image”
Add VERTICAL visual
to body of post
How Visuals Can
Engage & Convert
SCROLLING
Well-Branded Visual
Brand Recognized
Well-Branded
“Scroll Stopper” Visual
Follo...
Join me at JAMMarketingGroup.co/NEPABlogCon
Slide deck, tutorials, social media post ideas, resources, the kitchen sink…
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
Upcoming SlideShare
Loading in …5
×

0

Share

Download to read offline

How to Create Social Media Visuals That Engage & Convert

Download to read offline

NEPA BlogCon 2016 Session 9 presented by Britney Kolodziej of JAM Marketing Group.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

How to Create Social Media Visuals That Engage & Convert

  1. 1. Social Media Visuals That Engage & Convert Presented by Britney Kolodziej
  2. 2. Or rather… How to Not Leave Your Blog Hanging Like Me at My High School Prom [A True Story]
  3. 3. Have you ever felt like that? [Don’t play me. I know you have.]
  4. 4. But that’s exactly what you’re doing to your content.
  5. 5. But.. “Seth Godin doesn’t do that and everyone reads his stuff.” “Ash Ambirge doesn’t do that and everyone reads her stuff.” “_________ doesn’t do that and they’re doing fine.”
  6. 6. Facebook posts with images see 2.3X more engagement than those without images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5
  7. 7. Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. https://blog.kissmetrics.com/creating-visual-content/
  8. 8. The Instagram community has grown to more than 500 million as of June 2016. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-u
  9. 9. Content with relevant images gets 94% more views than content without relevant images. https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-cam
  10. 10. Visual content is more than 40X more likely to get shared on social media than other types of content. https://blog.bufferapp.com/infographics-visual-content-marketing
  11. 11. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-aw
  12. 12. Oh, actually.. “I use visuals all the time! I’m good, Brit."
  13. 13. How Visuals Can Engage & Convert
  14. 14. How Visuals Can Engage & Convert SCROLLING Poorly-Branded Visual Brand is Not Recognized Who Knows?
  15. 15. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand is Recognized
  16. 16. How Visuals Can Engage & Convert SCROLLING Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy Brand is Recognized
  17. 17. How to Create & Where to Place
  18. 18. Dimensions Step 1 Horizontal Vertical
  19. 19. Choose your design platform Step 2
  20. 20. Fill in the background Step 3
  21. 21. Add text Step 4
  22. 22. Add logo &/or branding elements Step 4
  23. 23. Repeat for opposite layout Step 5
  24. 24. Where to Place These Visuals Set horizontal image as “Featured Image” on your blog post This will orient properly for Facebook, Instagram, LinkedIn and Twitter Place vertical image within blog post copy This will orient properly for Instagram and Pinterest
  25. 25. Add HORIZONTAL visual as “Featured Image”
  26. 26. Add VERTICAL visual to body of post
  27. 27. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand Recognized Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy
  28. 28. Join me at JAMMarketingGroup.co/NEPABlogCon Slide deck, tutorials, social media post ideas, resources, the kitchen sink…

NEPA BlogCon 2016 Session 9 presented by Britney Kolodziej of JAM Marketing Group.

Views

Total views

296

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×