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How to Create Social Media Visuals That Engage & Convert

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NEPA BlogCon 2016 Session 9 presented by Britney Kolodziej of JAM Marketing Group.

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How to Create Social Media Visuals That Engage & Convert

  1. 1. Social Media Visuals That Engage & Convert Presented by Britney Kolodziej
  2. 2. Or rather… How to Not Leave Your Blog Hanging Like Me at My High School Prom [A True Story]
  3. 3. Have you ever felt like that? [Don’t play me. I know you have.]
  4. 4. But that’s exactly what you’re doing to your content.
  5. 5. But.. “Seth Godin doesn’t do that and everyone reads his stuff.” “Ash Ambirge doesn’t do that and everyone reads her stuff.” “_________ doesn’t do that and they’re doing fine.”
  6. 6. Facebook posts with images see 2.3X more engagement than those without images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5
  7. 7. Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. https://blog.kissmetrics.com/creating-visual-content/
  8. 8. The Instagram community has grown to more than 500 million as of June 2016. https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-u
  9. 9. Content with relevant images gets 94% more views than content without relevant images. https://blog.kissmetrics.com/visual-content-you-need-to-use-in-your-marketing-cam
  10. 10. Visual content is more than 40X more likely to get shared on social media than other types of content. https://blog.bufferapp.com/infographics-visual-content-marketing
  11. 11. Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. http://buzzsumo.com/blog/how-to-massively-boost-your-blog-traffic-with-these-5-aw
  12. 12. Oh, actually.. “I use visuals all the time! I’m good, Brit."
  13. 13. How Visuals Can Engage & Convert
  14. 14. How Visuals Can Engage & Convert SCROLLING Poorly-Branded Visual Brand is Not Recognized Who Knows?
  15. 15. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand is Recognized
  16. 16. How Visuals Can Engage & Convert SCROLLING Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy Brand is Recognized
  17. 17. How to Create & Where to Place
  18. 18. Dimensions Step 1 Horizontal Vertical
  19. 19. Choose your design platform Step 2
  20. 20. Fill in the background Step 3
  21. 21. Add text Step 4
  22. 22. Add logo &/or branding elements Step 4
  23. 23. Repeat for opposite layout Step 5
  24. 24. Where to Place These Visuals Set horizontal image as “Featured Image” on your blog post This will orient properly for Facebook, Instagram, LinkedIn and Twitter Place vertical image within blog post copy This will orient properly for Instagram and Pinterest
  25. 25. Add HORIZONTAL visual as “Featured Image”
  26. 26. Add VERTICAL visual to body of post
  27. 27. How Visuals Can Engage & Convert SCROLLING Well-Branded Visual Brand Recognized Well-Branded “Scroll Stopper” Visual Follow Link to Page Find Your Opt-In Enter Their E-mail Address Buy
  28. 28. Join me at JAMMarketingGroup.co/NEPABlogCon Slide deck, tutorials, social media post ideas, resources, the kitchen sink…

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