The document discusses the notion that SEO will not die, emphasizing that effective SEOs adapt to changes rather than succumb to them. Various experts, including Matt Cutts, Rand Fishkin, and Danny Sullivan, support the idea that SEO remains essential, especially given Google's significant role in internet traffic. It highlights outdated strategies and practices in SEO that may no longer be effective, encouraging SEOs to evolve with algorithmic changes.

1. Will SEO die in 2014 or after that?
Will SEO die in
2014?

6. Google Spam Fighter Matt
Cutts Weighs In On The
"Death" Of SEO
I’ve said it before, but SEO is in many ways about change. The
best SEOs recognize, adapt, and even flourish when changes
happen. – Matt Cutts

7. Yes, But Only to Some People...
Aaron Wall, SEObook.com

8. I’ll be honest – I don’t think
SEO will die. by Rand Fishkin
One more supporting post was published on YouMoz for the same
SEO Tactics Die, But SEO Never Will by Dr. Peter J. Meyers

9. SEO Is Here To Stay, It Will
Never Die by Danny Sullivan
One more supporting post was published on SEL for the same
Future SEO: String Entity Optimization by Paul Bruemmer

10. Now my turn,

11. Of course SEO’s death isn’t
near, until the search giant
like Google exists.

12. Here is why?

13. Because, Google makes up 25% of
Internet traffic.
That makes Google's Internet presence bigger
than Facebook (FB), Netflix (NFLX) and Twitter's
combined, according to the report.

14. SO ULTIMATELY WHO
GONNA DIE & WHEN…

15. SEO People’s
 OLD FASHIONED STRATEGY
 TRADITIONAL BEHAVIOUR
 DON’T KNOW ALGORITHMIC CHANGES
made by GOOGLE and other SEARCH
ENGINES.

16. Beware SEOs,
DON’T waste your valuable time,
money and energy on the described
Onsite and Offsite SEO activities, as
you’re not living in 2001 to 2010.

17. Not working Onsite SEO factors.
 Meta Keywords, Meta Description, Meta Author
 H1 to H6 tags
 Bold, Italic, Under Line and other formatting tags
 Exact matching anchor texts in contextual links
 Title attribute used for Anchor texts and Images
 Using table formed structure instead of DIV and
HTML5+CSS3
 IDs/parameters/Number in URL instead of meaningful
name of the page.
 Heavily stuff keywords in url, image names, link & content
 Heavy images and code, flash
 Heavy size of the page
 Broken links
 Poor usage of 301, 302, 404

18. Not working Offsite SEO factors.
 Directories submission using keywords instead of
business/brand names.
 Social bookmarking with repeated titles and descriptions.
 Article submission using same/spun/poor quality content.
 Useless press releases distributions.
 Classifieds posting
 Creating just profiles on web 2.0 properties
 Blog commenting
 Forums with unplanned strategy
 Products/service’s Images submission

19. Okay, I’m done.
QUESTIONS?

20. Anand Umraniya
Co-Founder & Lead Consultant at OrSeep.
FOLLOW ME on TWITTER @AnandUmraniya