This document serves as a guide for managing a Facebook page, emphasizing the importance of content creation, consistency, community engagement, and customization. It suggests various types of content to post, the significance of having a schedule, and strategies for understanding and growing one's community. Additionally, it provides resources for further learning and community interaction.

1. Facebook 101

2. FSC Interactive

3. Andy Kutcher

4. The ‘book

5. So you have a Facebook Page?Now what?

6. CustomizationConsistencyCommunityContent

7. Content

8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press

9. I need more content?!?Mer.

10. What Should I Post?(almost anything!)

11. News articles featuring your business or your industry

12. Blog posts you’ve written

13. Photos and videos giving fans the “inside” or “behind the scenes” look

14. Questions you want to have answered

15. Links to your website

16. Share Other Page’s Content

17. Events You’ve Created

18. Applications You’ve Used

19. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”- John Jakes, author

20. Where Should I Post?(everywhere!)

26. How Do I Post… (as a page?)

31. Content shouldn’t scare you…After all, it’s yours…

32. Consistency

34. When Should I Post?(everyday!)

37. Create a Schedule(and stick to it!)

38. Post Everyday(even if you don’t have content!)

40. Customization

41. You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!- James Bond, Tomorrow Never Dies

42. Facebook Apps

43. Page Settings

44. Facebook Places

45. Claiming Your Place

47. Facebook Deals

48. Creating a Deal

51. Build Your Own Tab

59. Community

60. com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists

61. Who’s A Part of My Community?Clients, Customers, Employees

62. Everyone You Interact With = Potential Facebook Fan

63. Everyone You Interact With = Your Community

64. How Do I Grow My Community?Shout it From the Rooftops!

65. Facebook Ads

68. Print Materials

69. Email Signature

70. Add Favorite Pages

71. How Do I Engage My Community?Content!

72. Give ‘Em What They want

73. But Remember…People change. You have to change with them.

74. How Do I Understand My Community?Insights

76. Insights: Users

81. Insights: Interactions

83. ProcessEngage

84. Resourceshttp://facebook.com/developershttp://facebook.com/dealshttp://blog.fscinteractive.com/wordpress/http://mashable.com/category/facebook/http://webpimp.biz/blog/2011/03/iframes-for-dummies-and-non-techies/http://www.facebook.com/facebook?sk=app_10531514314http://jesperastrom.com/facebook/facebook-page-insights-and-what-they-mean/

85. FSC Interactive1943 Sophie Wright PlaceNew Orleans, LA 70130E-mail: training@fscinteractive.comFacebook: www.facebook.com/fscinteractiveTwitter: www.twitter.com/fscnolaO: 504-894-8011F: 504-894-8012