As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Sulaiman Mokhtarsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Syarikat : Avana.asia
Penceramah Jemputan : Sulaiman Mokhtar
2019 SITEC E-Commerce Class 303: Google Marketing by Charles Gregorysitecmy
SITEC E-COMMERCE 303: GOOGLE MARKETING
Google Marketing is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing you can:
1) Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
2) Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.
3) Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
4)Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Company : Digital Marketing Association Malaysia
Coach : Charles Gregory
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
Affiliate Marketing Guide - What Is Affiliate MarketingIlya Bilbao
# People searched for...
1 companies who offer affiliate marketing
2 companies who use affiliate marketing
3 do affiliate marketing
4 do affiliate marketing programs work
5 do i need a business license for affiliate marketing
6 do i need a website for affiliate marketing
7 do it yourself affiliate marketing
8 do you have to pay for affiliate marketing
9 do you pay tax on affiliate marketing
10 do's and don'ts affiliate marketing
11 how can affiliate marketing help my business
12 how can i affiliate marketing
13 how can i do affiliate marketing
14 how can i earn from affiliate marketing
15 how can i get into affiliate marketing
16 how can i learn affiliate marketing
17 how can i make money from affiliate marketing
18 how can i start affiliate marketing
19 how does affiliate marketing work
20 how much affiliate marketing
21 how much can we earn from affiliate marketing
22 how much can you make from affiliate marketing
23 how much commission affiliate marketing
24 how much does affiliate marketing cost
25 how much earn affiliate marketing
26 how much is affiliate marketing worth
27 how much money can be made from affiliate marketing
28 how much money does affiliate marketing make
29 how much to start affiliate marketing
30 how much traffic affiliate marketing
31 how to affiliate marketing
32 how to do affiliate marketing
33 how to do affiliate marketing on facebook
34 how to do affiliate marketing without a website
35 how to learn affiliate marketing
36 how to make money with affiliate marketing for beginners
37 how to make money with affiliate marketing on facebook
38 how to make money with affiliate marketing without a website
39 how to start affiliate marketing
40 how to start affiliate marketing for beginners
41 how to start affiliate marketing with amazon
42 how to start an affiliate marketing business
43 should i do affiliate marketing
44 should i get into affiliate marketing
45 should i use affiliate marketing
46 what are the best affiliate marketing programs
47 what is affiliate marketing
48 what is affiliate marketing and how does it work
49 what is affiliate marketing for dummies
50 what is affiliate marketing india
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
Live Chat - How Real-Time Conversations Boosts Revenue by 13%+Derric Haynie
Understand why Live Chat really works and which brands it is best for.
Unique data from mystery shopping over 500 Ecommerce brands.
Examples of real conversations by top Ecommerce brands.
The 6 step strategy for increasing revenue by using live chat.
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Sulaiman Mokhtarsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Syarikat : Avana.asia
Penceramah Jemputan : Sulaiman Mokhtar
2019 SITEC E-Commerce Class 303: Google Marketing by Charles Gregorysitecmy
SITEC E-COMMERCE 303: GOOGLE MARKETING
Google Marketing is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing you can:
1) Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
2) Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.
3) Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
4)Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Company : Digital Marketing Association Malaysia
Coach : Charles Gregory
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
How to Track and Increase ROI From On-Site Chat for E-CommerceDerric Haynie
Used at Conversations Conference 2019. By Derric Haynie
The future of Ecommerce is in having real-time conversations with your customers.
Here's the unique data that shows the value behind live chat, and some quick steps on how to implement it.
Affiliate Marketing Guide - What Is Affiliate MarketingIlya Bilbao
# People searched for...
1 companies who offer affiliate marketing
2 companies who use affiliate marketing
3 do affiliate marketing
4 do affiliate marketing programs work
5 do i need a business license for affiliate marketing
6 do i need a website for affiliate marketing
7 do it yourself affiliate marketing
8 do you have to pay for affiliate marketing
9 do you pay tax on affiliate marketing
10 do's and don'ts affiliate marketing
11 how can affiliate marketing help my business
12 how can i affiliate marketing
13 how can i do affiliate marketing
14 how can i earn from affiliate marketing
15 how can i get into affiliate marketing
16 how can i learn affiliate marketing
17 how can i make money from affiliate marketing
18 how can i start affiliate marketing
19 how does affiliate marketing work
20 how much affiliate marketing
21 how much can we earn from affiliate marketing
22 how much can you make from affiliate marketing
23 how much commission affiliate marketing
24 how much does affiliate marketing cost
25 how much earn affiliate marketing
26 how much is affiliate marketing worth
27 how much money can be made from affiliate marketing
28 how much money does affiliate marketing make
29 how much to start affiliate marketing
30 how much traffic affiliate marketing
31 how to affiliate marketing
32 how to do affiliate marketing
33 how to do affiliate marketing on facebook
34 how to do affiliate marketing without a website
35 how to learn affiliate marketing
36 how to make money with affiliate marketing for beginners
37 how to make money with affiliate marketing on facebook
38 how to make money with affiliate marketing without a website
39 how to start affiliate marketing
40 how to start affiliate marketing for beginners
41 how to start affiliate marketing with amazon
42 how to start an affiliate marketing business
43 should i do affiliate marketing
44 should i get into affiliate marketing
45 should i use affiliate marketing
46 what are the best affiliate marketing programs
47 what is affiliate marketing
48 what is affiliate marketing and how does it work
49 what is affiliate marketing for dummies
50 what is affiliate marketing india
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
Start to Finish Twitter Marketing For StartupsDerric Haynie
Exactly How to Use Twitter as a Serious Traction Channel.
*Only for people serious about using Twitter as a main traction channel*
This is not an overview or strategy talk about Twitter, this is the exact process I have used across a dozen accounts to achieve massive Twitter growth. Follow this exact strategy to do the same.
The tools listed can be found at:
derric.link/audiense
rebrand.ly/flipboard
rebrand.ly/extension and derric.link/rebrandly
rebrand.ly/meetedgar
derric.link/mass-unfollow
This strategy requires 4 hours of your time and between $0-$100 per month.
To watch me give a presentation using this slide deck and to do it alongside my advice:
http://derric.link/twitter-marketing-fb-live
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
ClickBank is a hub for the world’s best marketers and most innovative product owners to build businesses that matter. Our marketplace empowers entrepreneurs and brands to grow online through global reach, powerful tools, and support you can trust.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
#Tropitude is something we at Tropical Smoothie Cafe talk about in our cafes, on social media, and in communication with our customers. But it's not just something we talk about - we LIVE IT! Here's a look at 2014 through the eyes of our cafes in central, northern and western Virginia, Maryland, and West Virginia. Want to have this kind of fun in your work? Call Kathy Benzing at 800-640-7410.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
Start to Finish Twitter Marketing For StartupsDerric Haynie
Exactly How to Use Twitter as a Serious Traction Channel.
*Only for people serious about using Twitter as a main traction channel*
This is not an overview or strategy talk about Twitter, this is the exact process I have used across a dozen accounts to achieve massive Twitter growth. Follow this exact strategy to do the same.
The tools listed can be found at:
derric.link/audiense
rebrand.ly/flipboard
rebrand.ly/extension and derric.link/rebrandly
rebrand.ly/meetedgar
derric.link/mass-unfollow
This strategy requires 4 hours of your time and between $0-$100 per month.
To watch me give a presentation using this slide deck and to do it alongside my advice:
http://derric.link/twitter-marketing-fb-live
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
The Segmentation,Targeting,Poisitioning model is useful when creating marketing communications plans since it helps marketers to register premise and then develop and deliver customize and relevant messages to engage with different audiences.
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
ClickBank is a hub for the world’s best marketers and most innovative product owners to build businesses that matter. Our marketplace empowers entrepreneurs and brands to grow online through global reach, powerful tools, and support you can trust.
Retargeting: Strong Fundamentals for Your Sales FunnelSearch Scientists
This presentation builds a strong foundation for using retargeting as a way to improve your sales funnel.
We'll cover how to best incorporate retargeting and cover advanced techniques to put you miles ahead of your competition.
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
#Tropitude is something we at Tropical Smoothie Cafe talk about in our cafes, on social media, and in communication with our customers. But it's not just something we talk about - we LIVE IT! Here's a look at 2014 through the eyes of our cafes in central, northern and western Virginia, Maryland, and West Virginia. Want to have this kind of fun in your work? Call Kathy Benzing at 800-640-7410.
Presentation to students at University of Minnesota's MHA program to familiarize them with Design Thinking in the context of health care. Part of the health care and innovation class taught by Ryan Armbruster.
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
Slides from a webinar on Tuesday, August 23rd, 2016.
Topic: Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you're capitalizing on mobile search? How do you make sure people find the answers they're looking for when they're looking for products locally?
Acquisio's VP of Product, Sebastien Provencher, will discuss all this and more when he's joined by Abid Chaudhry of BIA/Kelsey for this informative and enlightening webinar.
LSA Bootcamp San Francisco: Elements of a Successful Digital Marketing StrategyLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Street Fight
In 2014, Street Fight and Thrive Analytics asked more than 500 SMBs and VSBs what they wanted in their local marketing experiences. The 70-page report details the results of that study, including merchants' past campaign successes and stumbles, which types of platforms are gaining traction, and where they're planning on spending their money in the coming years.
Principals in the report held a webinar on June 30, 2015 to discuss the findings. This deck accompanied that presentation. The webinar may be viewed here: http://streetfightmag.com/webinar-trends-in-local-digital-marketing-from-the-local-merchant-report-2015/
Nov 2016 cim presentation local digital marketingRob Watson
This presentation on Local Digital Marketing will be given to members of the Chartered Institute of Marketing and the Federation of Small Businesses in Huddersfield on 10th November 2016
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
An introduction to inbound marketing (inbound marketing, content marketing, search engine optimization, seo, social media, lead generation, blogging, analytics, etc.).
SaaS Growth and Why SEO Matters. I did this talk for a crowd at the Mercury Ventures CXO Summit in May 2022. In the presentation I cover how to test and scale marketing channels, why SEO is key for growth, and how to bridge the current hiring gap.
Internet Marketing for Placer School for Adults - Fall 2013Coryon.com
Learn search marketing (organic and paid), link building, local search, social media marketing, competitor research, developing a better website, Google Analytics and many free tools. Class is taught by an experienced and successful online entrepreneur who has reached the top of Google and will show you how.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
PM EXPO 2012 Managing your Reputation & Brand in a Social Media World Neighbourhood Buzz
Reputation Management is becoming a key component in every marketers tool box. This slideshow dives into reputation management tips and strategies for professionals in the real estate space. The slideshow covers 3 main topics: What is reputation management, Why it matters, and what you can about it. If you like the presentation shoot me an email at steve [at] neighbourhoodbuzz [dot] com
Growth Marketing Fundamentals in 2018 | Sephora Startup AcceleratorJim Huffman
Jim Huffman, GrowthHit CEO, talks about Growth Marketing for Startups at the Sephora Stands Startup Accelerator out of San Francisco, CA. The slides talk about Digital Marketing, how to run growth, Facebook advertising, Conversion Rate Optimization, SEO and how to win in the B2C market. Learn more about Jim Huffman his growth marketing agency, Growthhit, here: http://growthhit.com/
How to Win the Online Marketing Game - For Ignitors 2014Coryon Redd
What does it take to make it online? You need to have a feasible business not to mention a strong work ethic. You also need a persuasive website that gets the right kind of traffic from the right sources.
Discover how to get your website to the top of Google and use content to bring people in. Topic covered include: SEO, web design, social media marketing, content marketing and business strategy.
Similar to Become an Expert in Local Marketing (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
29. Deal with Negative Reviews
Story courtesy of
blogs.phoenixne
wtimes.com
In retrospect, I should have known better than to step foot into
Amy's Baking Company
Accusing the unhappy customer of working for the competition,
and then labeling him "ugly," “a loser," and “a moron."
29
42. See How HubSpot’s Entire Software Can Help!
Schedule a Live Custom
Demonstration:
www.hubspot.com/demo
42
Editor's Notes
During the webinar, you can hear us but we can’t hear you. BUT we still want this to be a dialog.At any time, if you don’t understand something or you have a question, you can post your message in the chat pane in webinar platform. We will try to respond here and save some questions for the end.So to get us to practice with this chat pane here, let’s do a little exercise. This is all about location, so we were wondering whatthe weather is like where you are located. So post it away here!
So to check if we are all on the same page, we also have a few more questions for you! First, let’s see if you guys know what inbound marketing is. If you have heard this term before and have an idea of what it means, please share it with us!
Great! So moving on to our next question—we were curious to see what tools are you currently using for online marketing. So if you could again post your answers, that would be fantastic.
And lastly, we are going to talk about some of these tools, but we wanted to see how familiar you are with them. Have you heard of Google Places & Facebook Places? What about Yelp and Foursquare. There is also the really new coupon-based service Groupon. Let us know which ones you have tried out and how familiar you are with them!
So the first and broadest question we want to ask is Why Inbound Marketing?
If you haven’t noticed local marketing activities have gotten stale and ineffective. Newspapers and magazines are losing readers, direct mail is getting put right into the trash, the Yellow Pages are more commonly used as a booster seat than a place to find local businesses.Not only are traditional marketing techniques becoming more ineffective, but it is incredibly difficult to measure their Return On Investment (ROI). Most traditional media will actually discourage measurement because they realize how obsolete this kind of marketing is becoming.
The good news is that Inbound Marketing takes advantage of the way people want to communicate and discover solutions today. In fact, people are searching for your products and services everyday, but are they finding your website or your competitions?People use search engines – to the tune of HUNDREDS OF MILLIONS OF SEARCHES PER DAY, read blogs and tap their social networks to find answers to questions, solutions and even product recommendations.Inbound Marketing is about making it really easy for people to find your site and what you offer online.Explain Inbound Link…
The question we are going to address today is how does this change if your just a small local business.
Thanks, Eric!This was a great illustration of what our vision is for this webinar and I am sure it got us all on the same page. So, moving on, we have identified 4 keys to local marketing success. They include some tactics and incentives to leverage for customer acquisition; we are also going to tell a story about rewarding loyalty among your regular customers and talk about ways in which you can build a community using different local marketing channels online. Last but not least, we will touch upon the notion of bridging your offline marketing efforts with your online presence. These keys are going to be present in every platform that we talk about. So let’s get to the meat of the presentation!
You have probably already heard about Google Places—one of the leading platforms for local marketing online. This is a tool you shout get familiar with if you want to rank high in Google. If you go to Places.Google.com, you will be able to create your free Google Places listing. Let’s see how this might look like!
Here, on slide 13, we are showing you a screenshot of a search results page when we typed in “moving company.” And that is all we typed in. BUT because search engines are getting smarter and smarter, they were able to identify that I was searching for this keyword combination from Cambridge, MA. That is why, the results they gave me were local. This how your business is going to look like when you list it with Google Places. The search engine will look at what service I was trying to find and match it to the Google listing businesses have submitted.
Why is this important? Well, I am sure you are seeing the clear value of listing your business with Google Places. Your listing is going to get you on the first page of search engine results, among 7 other listings being featured. Let’s talk about what other benefits this is going to bring you.
You will gain more visibility by being listen on the first page of Google; that, in turn, will result in more traffic for your business website. So that is all great. But here is something else—you will also be able to level the playfield and beat the competition for companies that might have been around online for a long time. If you check out that screenshot on slide 13 again, you will see that the local results appeared BEFORE 123movers.com which is a primary site moving resource. And this is all free—so definitely a cost-effective way to bring about more customers to your business.
After this presentation, I want you all to go to places.google.com and create your listing. It is a pretty straightforward process. But here are some things to consider when you are doing that—make sure that you have optimized for keywords, images and video in your listing. Collect as many customer reviews as possible—and this is something we will talk about later as well. And make sure those reviews are positive!If you already have a listed your site with Google Places and are ready to try out something more advanced, then we have a suggestion for you!
As part of Google Places, businesses have access to a new ad platform that allows you to highlight info that you want your customers to see. It highlights your company with a special symbol and message on Google Maps—and that costs $25/month. For example, your tag can highlight a coupon for new customers, a video about your store, or even a link to your menu.Wondering how it looks like? Again, if you go to slide number 13, you will see a small yellow tag by the second Google Places result. That indicates that this business is using Google tags in an effort to stand out from the other business listed.Actually, Small Business Shift reported that tags increased the percentage of people taking action on Google Maps by 84%. So we recommend you try out Tags soon, and take advantage of them before they become too common. Note that participating in the Tags program will not affect your rankings. It is nice to have but you should focus 99% of your marketing efforts on developing long-term solutions, such as optimizing for the right keywords.
And this is actually something you can do within one of HubSpot’s tools. It is called Keyword Grader and it lets you enter certain keywords, see what the monthly searches are for these, evaluate the difficulty to rank for them and much more. Once you do your keyword research, you can go back to your Google Places listing and optimize for these right terms—so that is super powerful because it takes into consideration what your target audience is looking for, not what you want them to be looking for.
Another great way to get inbound links is to add your business to online business directories. One of the most popular business directories is Yahoo Local.Adding your business to Yahoo’s local listings is pretty straight forward as well. The first thing you’ll need to do is go to the url I have up on the screen http://listings.local.yahoo.com. You’ll need to have a yahoo account to create your listing. There are two different kinds of listings Basic and Enhanced.The Basic listing is Free. Filling out the business information is pretty straight forward. A couple options worth mentioning. You can have reviews of your business sent to you automatically. You can fill out your hours of operations on the website. I would recommend putting your hours of operation as well as filling out the payment methods you accept. It takes about 3-5 business days for your submission to be reviewed. For just $9.95 a month the enhanced listing allows use of a company logo, up to 10 photos, and a more detailed business description. All of these options help to highlight your listing and make it more attractive to searchers. I would recommend starting with the basic listing. If you’re not getting the results your after and have a little marketing budget to spend you might want to try upgrading to the enhanced listing. It’s important to measure the amount of traffic your getting from the basic listing and from the enhanced listing so that you can actually measure the effectiveness of each and determine if the enhanced is really worth it.
Why is it important? Well it’s important because your listing is going to determine whether people find you when they search on Yahoo Local!Yahoo also offers a local sponsored listing which appears on the search results page as a highlighted listing when your keywords match a search initiated within 25-100 miles of your location. You’re only charged when someone clicks on your listing’s link. You might be saying to yourself. Well Eric on a previous HubSpot webinar you guys said that over 75% of the clicks are on the organic ads. Why would I want to pay for a sponsored listing? Well to address the first question, a lot of people will click on the organic results first, but if they are unable to find what they are looking for within a few clicks they often will resort to clicking on a paid link. Another good thing about the sponsored listings is that you only pay when someone actually clicks on your listing, so if you do a good job with your title and description and don’t misrepresent your company or what you have to offer the majority of your click-throughs should be high quality leads. Again I want to point out the importance of getting reviews for your business. In the example search here for locksmith the first result has 804 reviews whereas the second one only has 2. Even though the second listing has a 5 Star Rating and the first one has a 4-star rating I’m very inclined to choose the first after I read a number of their glowing reviews. The fact that the company was able to attract so many reviews definitely speaks to the quality of their business. Why people click on ads at all when you have organic results right beneath them? Research has actually shown that if the organic results people are getting are not targeted enough, users will go back and click on the ads.Lots of reviews shows that a company has been around for awhile. If they are mostly positive reviews, it shows that their service or product was remarkable enough so that someone would go back and write a review, and that is a compelling reason to want to use that product/service.I would recommend that you try out the free options first, and if after using them for a little while you feel like you would benefit from the added functionality of the paid options it is very easy to upgrade.
Another benefit of Yahoo Local is that you get to see all of the reviews that are written about your business.Again I want to point out the importance of getting reviews for your business. In the example search here for locksmith the first result has 804 reviews whereas the second one only has 2. Even though the second listing has a 5 Star Rating and the first one has a 4-star rating I’m very inclined to choose the first after I read a number of their glowing reviews. The fact that the company was able to attract so many reviews definitely speaks to the quality of their business. Lots of reviews shows that a company has been around for awhile. If they are mostly positive reviews, it shows that their service or product was remarkable enough so that someone would go back and write a review, and that is a compelling reason to want to use that product/service.
Now I want to talk about the importance of listing in more than just the major online directories out there. Yahoo Local and Google Places are a couple of the more popular local directories, but there not the only ones and it is very important that you submit your site to as many of the local directories out there as possible. I like to use the analogy that submitting your website to a local directory is like putting your website into a big sack of marbles. When someone goes to yahoo local and searches for one of your keywords there’s the chance they might pick your marble from the sack. If you optimize your site correctly and include a good description that might make your marble a little bigger.Now, we know that there isn’t just one sack out there that people can pick marbles from.
Right here I’ve included 6 but there are actually 50+ local directories and search engines that people might be searching for a product or service on. If you don’t have a marble in every sack you’re really missing a huge opportunity. In a little while we’ll discuss some ways you service you can use to can make your marble a little bigger and make it easy to manage and keep track of all your marbles
Yext offers a product called Yext Tags. Like Google tags it allows you to highlight your search result in some of the major local directories in order to increase the chances that someone who sees it might click on your result.Another nice feature that Yext offers is the ability to manage a bunch of your listings all in one place. This is their product called Yext Rep. We talked about the importance of listing your business in all the directories possible, but it might be hard to manage all of these different directories Yext allows you to manage a range of local web directories and update them all at once. Once you’ve claimed your local listing on the web directories of your choice you can also include a Tag. Like the Google Places tag the Yext Tag can contain a promotional message up to 50 characters, most likely used to offer deals. The messages can be changed at any time and the messages will take up to 48 hours to “go live”One benefit of Yext Rep is listing uniformity. The directories that Yext has allied itself with are CitySearch, Mapquest, Superpages, Yelp and a number of smaller directories. It also appears that Yahoo Local will be coming soon!
As we mentioned before, one of the greatest determinants of whether you show up on the search engine results page is the number of inbound links you have. HubSpot’s Link Grader tool allows you to see who is linking to you and the quality of these links.What does quality mean. Well for example a link from a .edu website is going to have a much higher link grade than one from some teenagers blog.
Facebook is clearly one of the most popular platforms for local marketing. Why is that? Because it is a channel that is not only local, but also social and targeted. And while there are other ones out there, they don’t include as much data about your target audience as you would find on Facebook. Here you already have people’s interests, preferences, demographics and location. That data is much harder to find elsewhere, so you should take advantage of it availability here. So you might have heard about the recent launch of Facebook Places—we wanted to showcase this tools for you and tell you what they benefits of using it are and how you can be successful with it.
So first of all, on slide 27 we show you what a Facebook Places page looks like. It is pretty much like your regular facebook page but includes check-ins below the profile image. The way people would interact with this page is, they will go to their smart phones and check in that way. So imagine you visited a new town and want to goout for Sunday brunch. Traditionally, you might call your local friends for recommendations. But if they have already checked in to restaurant and liked it, that is pretty much the same type of statement. They are indirectly telling you—I have been there, I put it up on facebook because I had a good time, you should check it out too… In other words, that is like free advertising on facebook!
So again, why this is important because of the awesome combination Facebook has –targeted, local and social. Facebook users have 130 friends on average, which means that if someone checks in to your business and you’re offering a deal, their friends have the opportunity to hear about it through word of mouth marketing that is generated naturally on Facebook. Lastly, over 200 million people use Facebook on their mobile devices and they are looking to discover what’s happening nearby. By offering a deal, you give these new potential customers great reasons to stop by your business.
The benefits seem pretty clear but let’s just go over them to really demonstrate the value of Facebook for local marketing. It allows you to gain access to a larger network, to reach people through mobile, to spread deals and really advertise for free.
So, the next step for you would be to create your Facebook Place page. Just a couple of quick tips to keep in mind:Offer your customers a lot of value - Appealing deals bring in more customers and typically offer a 10% - 50% discount or a gift with purchase that is of equal or greater value than the customer purchase amount.Simple copy is more engaging - Use short, simple language to explain your deal.Be mindful of the number of deals you runBuild your Facebook Place or Page content - When you run a deal, customers may look you up on Facebook to “like” your Facebook Place or your Facebook Page. Add content to your presence on Facebook. Enter in your basic business information, upload photos, post status updates, and engage with your customers. Use your Page insights to learn more about your customers.Market your deal -If you have a Facebook Page or Place, update your status to let people know about the deal. Make sure to monitor if your strategies are working.
One way in which you can do that type of monitoring is within the Reach tool HubSpot offers as part of our software. You can see which social channels are really moving the needle for you and adjust your approach accordingly. As you can see here, this is HubSpot’s chart, we are doing great on Twitter but we need work more on expanding our Facebook reach. So just a wa for you to evaluate your strategy.
Yelp is another local directory who’s goal is to connect people with great local businesses. The main way that local businesses are judged on Yelp is through reviews written by it’s users. Setting up a business profile on Yelp allows you to take place in a number of marketing activities. Claim your businessMake sure your business information is correctMaking sure your website url is correct is incredibly crucial because people do click through to see your websiteAdd photos. People enjoy photos and the help you to reach out and communicate with the visitors of your yelp pageAsk patrons, customers, friends, family for reviews (this is the offline converging with the online). If you don’t ask for it you might not necessary get it.Keep track of your reviewKeeping track of your reviews is important because it allows you to see what your customers are saying about you. What are you doing right? What are you doing wrong? Hopefully all of your reviews will be positive, but if they aren’t then responding to the negative reviews and taking the time to address them will have a positive impact on your business.If you’re business isn’t receiving a lot of reviews feel free to reach out to frequent customers and ask them to write some reviews for you. Often times happy customers are willing to write a friendly review all they need is a little nudge. EXAMPLE (Handling a negative comment very well)2. Announcing special offersYelp, like Foursquare allows you to announce special offers. This again allows you to reward not only frequent visitors but also to attract new ones3. Create eventsAdding events of your own or sponsoring events of others is a great way to build your community and has many of the same positive effects that organizing a swarm on Foursquare has.
People don’t like to take risk. Which of these restaurants would you rather eat at. Most people will say the one on the left. This same sort of judgment process happens when you’re searching for something online. You don’t need to be completely at the mercy of the crowd to determine whether or not your business is perceived as busy. Most happy customers are willing to write a review or rate a business highly if they are asked nicely. Making sure that you’re engaging with your community is important on all platforms that provide avenues of engagement, but one particular example that I want to hit on today is Yelp.
Yelp is another local directory who’s goal is to connect people with great local businesses. The main way that local businesses are judged on Yelp is through reviews written by it’s users. Setting up a business profile on Yelp allows you to take place in a number of marketing activities. Claim your businessMake sure your business information is correctMaking sure your website url is correct is incredibly crucial because people do click through to see your websiteAdd photos. People enjoy photos and the help you to reach out and communicate with the visitors of your yelp pageAsk patrons, customers, friends, family for reviews (this is the offline converging with the online). If you don’t ask for it you might not necessary get it.Keep track of your reviewKeeping track of your reviews is important because it allows you to see what your customers are saying about you. What are you doing right? What are you doing wrong? Hopefully all of your reviews will be positive, but if they aren’t then responding to the negative reviews and taking the time to address them will have a positive impact on your business.If you’re business isn’t receiving a lot of reviews feel free to reach out to frequent customers and ask them to write some reviews for you. Often times happy customers are willing to write a friendly review all they need is a little nudge. EXAMPLE (Handling a negative comment very well)2. Announcing special offersYelp, like Foursquare allows you to announce special offers. This again allows you to reward not only frequent visitors but also to attract new ones3. Create eventsAdding events of your own or sponsoring events of others is a great way to build your community and has many of the same positive effects that organizing a swarm on Foursquare has.
So it is great to see what people are saying about your brand. It is delightful to receive positive reviews, but sometimes you are going to receive negative feedback. And that is ok—you just need to respond to it. Recently, there was a case in a pizza place in Arizona where a customer was unsatisfied by the pizza and the service he got. He left a negative review on Yelp and explained why he was unhappy. The response he got from the owner and chef of the pizza place was terrible. They accused the unhappy customer of working for the competition, of being a loser and what not. So this is just to illustrate what you should not do!Stay respectful no matter what. Other people are going to read your response and not come near your business if they see such a negative attitude. Our recommendation is to respond to a negative comment in public as opposed to taking the conversation to a private platform. If you leave it in the public domain, you will let people who stumble upon it see that you care and they won’t be necessarily turned off by the initial negativity.
Eric
HubSpot can help you do that really well with our Social Media Monitoring tool. It is a tool that goes out looking for conversations relevant to your business and comes back and says, “you might want to jump into this discussion on LinkedIn,” or “there is a blog post you should comment on.” In that way, you can develop an effective strategy for monitoring conversations and stay on top of all social media.
Foursquare is a very popular social networking tool that allows users to update their friends on where they are. It also incorporates a game where users can get points for checking in and earn badges for certain things. Users can also become the mayor of a location if they are the person who frequents a location more than anyone else. So far Foursquare has over 7.5 million users, 400,000 checkins and it has even had a checkin from space.
The first step towards using Foursquare for your business is claiming your venue. Foursquare now does a great job of differentiating between the two types of business owners that may be using their service. Venue Owners and Brands are going to differ in their marketing objectives and because of this Foursquare gives different tips and recommendations for each. Since most of you are probably venue owners I’ll go into some more detail about how to utilize Foursquare in this way. Your specials should focus on two specific objectivesObtaining new customersKeeping the loyal ones coming backYou can use the data from your campaigns to figure out what’s working and what’s notMayor Special – The foursquare Mayor is the most frequent visitor to your venue over the past 60 days. This is a way to reward your best customer, while incouraging competition for the prize. The goal is to encourage repeat visitors and create a fun game around frequenting your venue. Example – Mayor gets one free drink every day of his reign.Frequency Special – Like a loyalty card or punch card, this is a pecial that customers can redeem every X times they visit (you choose how many visits). The goal is to encourage people to stay loyal to your business and keep coming back. Free side dish every 2nd check-in, with purchase of a dinner entréeCount Special – This is a one-time frequency special. Use it to reward people on their first visit, or give them a special treat after their fifth one. This is great for attracting new customers, with a reward for a first visit or a special one-time offer for coming back. Example – on your fifth time dining with us, meet the chef for the option of a custom meal not on the menu. Custom Special - These specials are available to customers on every check-in, but based on whatever conditions you choose. Great for promoting deals specific to your venue, like a discount on a specific item. Example – If 10 or more people are checked in to a bar , a round of bartender’s choice shots on the house. Venue Regulars Special – This special encourages users to come back in short time spans, for instance it could be three visits in a week. This is good for increasing short-term repeat customers, like trying to get people to come back three times a week. Example – Enjoy March Madness at J. Fury’s and unlock free buffalo wings! Check in 3 times during the NCAA Tournament’s first two weeks and get a free double order of wings!
Users of Foursquare are notified of your specials in a variety of ways.When users are looking at the nearby “Places” tab on their phone, venues that have active specials are highlighted.If a user checks in close to your business, they’ll see that there is a Special Nearby. By clicking through, users can get more detail on your special.Foursquare is great for customer acquisition as well as customer retention. It makes it really easy to create a number of different types of deals and you can try them out and see which one works best for your business.When a user checks in to your business they’ll see that you’re offering a special
In addition to specials, claiming your venue allows you to see a full set of real-time data about your customers including:Total daily checkinsYour most recent visitorsYour most frequent visitorsGender breakdown of your customersWhat time of day people check inPortion of your venues foursquare check-ins that are broadcast to Twitter and FacebookMaggie Friends and followers!
It basically enables people to engage in group buying activities. GroupOn became very popular recently, together with some other sites that send you daily deals featuring different products and services. These sites offer a relatively easy way to sift quickly through the wide range of local deals out there.
For instance, this is an example of a deal that I received recently. We have seen deals on dance classes, dinners, haircuts and all kinds of things. As a consumer, I do enjoy these types of things, especially because it prompts me to be more social and share that deal with friends. But I don’t really care about any of these places I see advertised. They are unfamiliar names, so I need to search for them and if their sites look unreliable, I am not going to make the purchase. So this is just to illustrate the importance of your business presence online. You cannot simply rely on Groupon to bring you business. This is a short-term solution that is also pretty expensive. Instead, you should focus on developing assets that bring you long-term success, such as your blog, your video channel and so on.
Do you think you have fully optimized your site to be found by local communities? We can check that now! We will start with some basic but fundamental tips.
And the first tip we have for you is that you should use long-tail keywords. What is a long-tail keyword you might ask. Well, imagine that you are looking for a bakery in Cambridge, MA. You would go to Google or Bing, or some other major search engine and you would enter, “Bakery Cambridge,” right? So, as you can see from this screenshot, the first search results we got were from Yelp and Yahoo Local (and we going to touch on both these channels soon). But check out the fourth result, Rosie's Bakery. Clearly, they are a local business that have managed to rank really high in search engines, beating the competition. SO again, as mentioned earlier, this is thanks to their Google Places listing. But is also thanks to the specific keywords they included in that listing, in this case “Cambridge” and “bakery.” And that is really something you should have throughout your site –on your page titles, in your image descriptions... Actually. let’s check if you have these essentials in place!
If you want to see how your site ranks for those different types of elements and more, you should check out HubSpot’s Website Grader. We have ranked over 3 million sites and helped them to improve how they rank in search engines. In fact, everyone, go to WebsiteGrader and tell us what your score is. Post it in the chat pane here.
So we got a ton of great questions and we couldn’t respond to all of them. We will however follow up with you if you fill out the form above.