SlideShare a Scribd company logo
Exactly How to use Twitter as a Serious Traction Channel
Start to Finish Twitter Marketing For Startups
By Derric Haynie
Derric.link/twitter
/facebook
/linkedin
/snapchat
/growthhackers
/inbound
/quora
/rebrandly-blog
Slides:
Derric.link/slides
Don’t Bother if You Don’t Have:
Blog Content
Tracking Setup On Your Website
4 Hours per Week
$0 - $100 / month
A Well Designed Inbound Marketing Funnel
Figure this shit out on your own:
Content Marketing Strategy
Deep Understanding of Your Target Audience
Deep Twitter Insights
The Exact Offers and Messages To Send Your
Audience
Your Overall Social Media Marketing Strategy
How to Manage 100k+ Social Media Accounts
• Give Value At All Times
• Mange Your Shit
• Absolutely No Selling
• Auto-Mentions
• Follow / Unfollow
• Content Curation
11
Conversation Starters
Opportunities to Provide Value
Engagement Increasers
Open For Anyone to Chime in
Are:
Intrusive
Private
Meant to Capture Leads
Meant to Drive Traffic
Are Not:
Derric.link/Audiense
Derric.link/Audiense
Derric.link/Audiense
Syntax:
"startup" OR "founder" NOT
“brand” NOT “branding” NOT
“#SMM” NOT “SMM” NOT
“Social Media” NOT “Social
Media Manager”
Derric.link/Audiense
Derric.link/Audiense
• Only point people to things that are completely free
• Respond to every response
• Only use this strategy when people follow you
Aim to piss off
1/1000 people.
Hug Your Haters…
Troll The Trolls
Keyword(s) that your audience
uses to describe themselves.
4 months+ to prevent fake accounts
Recent activity ensures active user
Start with the influencers, not the scrubs
Helps ensure they will follow back
derric.link/mass-unfollow
• Flipboard - rebrand.ly/flipboard
• Meet Edgar - rebrand.ly/meetedgar
• Rebrandly - rebrand.ly/extension
• Increase Tweet Frequency
• Direct Our Audience to Relevant Content
• Pull from Existing User Bases and Hashtags
• Evergreen Only (No Breaking News)
• Choose Specific Categories
• Find Your Top 10-25 Industry Blogs
Rebrand.ly/flipboard-login
• Study Top 25% Performing Clicks in Rebrandly and
Double Down
• Find More Of That Content Type
• Write Content On Those Topics
• Duplicate Content With Other Headlines and
Images
• Remove Bottom 25% Performing
• Check for Expired Content
• Put Your Own Blog Content in Meet Edgar
• Gifs, Fun Tweets, Quotes
• Retweet and Favorite Strategy
• Twitter Chats
Plz Follow:
@RebrandlyBuzz
Me:
@SixPeppers
Slide Deck:
Derric.link/slides

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