Think Inside the Box Marketing Conference Oct 2014Rodrigo Padilla
Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects.
I was tasked with leading and defining this event.
The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience.
Target audience:
-Senior marketing professionals
-Advertising professionals
-Print / E-commerce / Direct Mail partners
Strategy:
-Direct Mail invite, and yes, email invite to top customers
-Social media
-PR
-Sponsor / partner / sales support
The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.
LSA Bootcamp Portland: Understanding Your Customer's Journey: From Discovery ...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Webinar: The Playbook for Predictable Sales Growth: Understanding and Leverag...Fishbowl Marketing
Learn how to transform your guest data into insights! Join Fishbowl’s VP of CRM, Helen Baptist, for an insider’s view of the playbook on how to use data to drive predictable revenues. Helen will pull back the curtain and highlight insights from some of her real world case studies.
Learn about how Cheetah Digital’s are helping Funkypigeon.com use data to build and deliver meaningful customer experiences.
Presenter:
Jalna Soulage, Digital Consultant, Cheetah Digital
Insights in B2B communication for the Belgian market. Reaching out to travel professionals and travel agents. Do's and Don'ts and a general structure for your B2B communication
Think Inside the Box Marketing Conference Oct 2014Rodrigo Padilla
Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its clients and prospects.
I was tasked with leading and defining this event.
The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience.
Target audience:
-Senior marketing professionals
-Advertising professionals
-Print / E-commerce / Direct Mail partners
Strategy:
-Direct Mail invite, and yes, email invite to top customers
-Social media
-PR
-Sponsor / partner / sales support
The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.
LSA Bootcamp Portland: Understanding Your Customer's Journey: From Discovery ...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Webinar: The Playbook for Predictable Sales Growth: Understanding and Leverag...Fishbowl Marketing
Learn how to transform your guest data into insights! Join Fishbowl’s VP of CRM, Helen Baptist, for an insider’s view of the playbook on how to use data to drive predictable revenues. Helen will pull back the curtain and highlight insights from some of her real world case studies.
Learn about how Cheetah Digital’s are helping Funkypigeon.com use data to build and deliver meaningful customer experiences.
Presenter:
Jalna Soulage, Digital Consultant, Cheetah Digital
Insights in B2B communication for the Belgian market. Reaching out to travel professionals and travel agents. Do's and Don'ts and a general structure for your B2B communication
HOW TO REINVENT YOUR BUSINESS RELATIONSHIPS THROUGH PARTNERSHIPSLisbeth Calandrino
Want to build your business? Build partnerships with your customers. The power point is a parable built around my grandfather Tony, the wine maker. If he were alive, he would have been a social media wizard! He loved his customers and focused on giving them what they wanted.
Practicology Conference - Hobbycraft Customer Development Director Katherine ...Practicology
Hobbycraft Customer Development Director Katherine Paterson speaking about driving customer loyalty at multichannel consultancy Practicology's 2016 client conference.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Marketing spends can be efficiently used when you know your customers well
Map each of your customers’ touch points and create their digital identities
Utilize the digital identity optimally and communicate a consistent message across multi channels by using automated work flows
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Mobile devices continue to account for a large share of website visits and will continue to rise as more and more people choose to access information now rather than later. This presentation will help guide you into discovering how to make your business’s website presence more mobile friendly.
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
Arts Reach: What is Your Vision for Delivering an Exceptional Patron Experience?AudienceView
All arts organizations struggle with the same ongoing challenge: How do we cultivate loyal patrons and develop future audiences? As technology like mobile and social continue to become more integrated into daily life, a multitude of new channels for patron engagement are introduced. In the wake of so many engagement options, it’s easy to lose sight of the forest for the trees.
With so many choices, it’s critical for arts organizations to begin by clearly defining their organizational vision. What is the ideal patron experience we strive to deliver? How can we stay true to this vision at each touch point with patrons and potential patrons? From your staff, to your website and social media presence, to your live events and your reputation in your local community, consistency and excellence are key. In this talk, we’ll discuss key considerations for defining and executing on your vision for delivering an exceptional patron experience -- from first engagement, to your event, and beyond.
How to find your ideal clients in a competitive marketLaura Farkas
Are you operating in a highly competitive marketplace? Are you looking to get more engagement and make use of social media marketing? Here are some tips on making sales funnels work for you and finding your USP while focusing on your ideal client.
Download your customer avatar template. https://marketingfunnel.website/free-ideal-client-sheet/
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Street Fight
In 2014, Street Fight and Thrive Analytics asked more than 500 SMBs and VSBs what they wanted in their local marketing experiences. The 70-page report details the results of that study, including merchants' past campaign successes and stumbles, which types of platforms are gaining traction, and where they're planning on spending their money in the coming years.
Principals in the report held a webinar on June 30, 2015 to discuss the findings. This deck accompanied that presentation. The webinar may be viewed here: http://streetfightmag.com/webinar-trends-in-local-digital-marketing-from-the-local-merchant-report-2015/
Slides from a webinar on Tuesday, August 23rd, 2016.
Topic: Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you're capitalizing on mobile search? How do you make sure people find the answers they're looking for when they're looking for products locally?
Acquisio's VP of Product, Sebastien Provencher, will discuss all this and more when he's joined by Abid Chaudhry of BIA/Kelsey for this informative and enlightening webinar.
HOW TO REINVENT YOUR BUSINESS RELATIONSHIPS THROUGH PARTNERSHIPSLisbeth Calandrino
Want to build your business? Build partnerships with your customers. The power point is a parable built around my grandfather Tony, the wine maker. If he were alive, he would have been a social media wizard! He loved his customers and focused on giving them what they wanted.
Practicology Conference - Hobbycraft Customer Development Director Katherine ...Practicology
Hobbycraft Customer Development Director Katherine Paterson speaking about driving customer loyalty at multichannel consultancy Practicology's 2016 client conference.
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
Find out how to boost your post-close hustle to build that all important referral business from your loudest brand advocates - your past clients. This will give you some fresh ideas on WHY it's important to identify your brand advocates, ways to nurture those relationships, and give you real life examples and creative ideas to keep your real estate relationship goals in shape to maximize your database, your pipeline and your referral business.
Marketing spends can be efficiently used when you know your customers well
Map each of your customers’ touch points and create their digital identities
Utilize the digital identity optimally and communicate a consistent message across multi channels by using automated work flows
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Mobile devices continue to account for a large share of website visits and will continue to rise as more and more people choose to access information now rather than later. This presentation will help guide you into discovering how to make your business’s website presence more mobile friendly.
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
Arts Reach: What is Your Vision for Delivering an Exceptional Patron Experience?AudienceView
All arts organizations struggle with the same ongoing challenge: How do we cultivate loyal patrons and develop future audiences? As technology like mobile and social continue to become more integrated into daily life, a multitude of new channels for patron engagement are introduced. In the wake of so many engagement options, it’s easy to lose sight of the forest for the trees.
With so many choices, it’s critical for arts organizations to begin by clearly defining their organizational vision. What is the ideal patron experience we strive to deliver? How can we stay true to this vision at each touch point with patrons and potential patrons? From your staff, to your website and social media presence, to your live events and your reputation in your local community, consistency and excellence are key. In this talk, we’ll discuss key considerations for defining and executing on your vision for delivering an exceptional patron experience -- from first engagement, to your event, and beyond.
How to find your ideal clients in a competitive marketLaura Farkas
Are you operating in a highly competitive marketplace? Are you looking to get more engagement and make use of social media marketing? Here are some tips on making sales funnels work for you and finding your USP while focusing on your ideal client.
Download your customer avatar template. https://marketingfunnel.website/free-ideal-client-sheet/
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Street Fight
In 2014, Street Fight and Thrive Analytics asked more than 500 SMBs and VSBs what they wanted in their local marketing experiences. The 70-page report details the results of that study, including merchants' past campaign successes and stumbles, which types of platforms are gaining traction, and where they're planning on spending their money in the coming years.
Principals in the report held a webinar on June 30, 2015 to discuss the findings. This deck accompanied that presentation. The webinar may be viewed here: http://streetfightmag.com/webinar-trends-in-local-digital-marketing-from-the-local-merchant-report-2015/
Slides from a webinar on Tuesday, August 23rd, 2016.
Topic: Local businesses have an opportunity to get more customers to their location by making use of the many digital marketing channels that are available to them. But which channels are right for your business? Where do you need to be seen to make sure that you're capitalizing on mobile search? How do you make sure people find the answers they're looking for when they're looking for products locally?
Acquisio's VP of Product, Sebastien Provencher, will discuss all this and more when he's joined by Abid Chaudhry of BIA/Kelsey for this informative and enlightening webinar.
LSA Bootcamp San Francisco: Elements of a Successful Digital Marketing StrategyLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
As many small to medium businesses begin spending less money on the yellow pages and move their marketing strategies towards online, local search marketing is a must know! Learn about Google Places (previously known as Local Business Center and google maps) and all its cool new features. How to optimise for a local market in other ways online. This presentation was created for an Australian market.
Nov 2016 cim presentation local digital marketingRob Watson
This presentation on Local Digital Marketing will be given to members of the Chartered Institute of Marketing and the Federation of Small Businesses in Huddersfield on 10th November 2016
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS!
Takeaways:
· Understand where the current digital bar is set in local marketing to assess your organization’s baseline
· Learn about ways to take these tactics to the next level
· Explore new tactics and integration points
· Prioritze your opportunities
· See what your peers in the room think!
Google's Business Listings have recently been updated and business owners who previously found themselves ranking in local results with their business listing, need to take another look at their listing in order to rank in the "3 Pack" Where there were 5 results showing in local results, now there are only 3, and it's more important than ever to ensure your business information is accurate, and you are taking every possible step to compete for the top three spots in Google Local Results. Here are the most important factors for ranking your listing in the 3 Pack.
98% of your current website traffic is going down the drain. Retargeting can help you get them back! With this consumer-driven marketplace, businesses everywhere are looking for ways to cost effectively reach new customers. With the right strategies, your website can become a new-customer engine!
This is a very high-level presentation touching on the topics that are covered in "digital marketing" space - specifically as it applies to local businesses. Designed for live presentations. Contact Maximize to book a presentation for your organization.
Marketing Mistakes Made in Local Digital MarketingSurefire Local
Mark Montini, Surefire’s EVP, Brand Strategy and Chief Customer Officer discusses how to strategically plan around common pitfalls that plague businesses and how to maximize your marketing budget.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Digital Marketing Road Map For a Local Restaurant Chain Jishnu Brahma
It's a brief road map on digital marketing for a local restaurant Rand De Basanti Dhaba(RDBD). Please go through it.Download it if you find it useful.And please give me your feedback.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Valuable, engaging content is more important than ever before for attracting buyers.
Social media platforms like LinkedIn are providing powerful channels through which to distribute this content and reach perfect prospects.
However, competition is fierce and people have become very selective about the information they engage with. The rest is ignored.
In this presentation, we look at why so much content goes to waste and how you can ensure yours hits its mark.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Project 3- Part 1- Create a Facebook CampaignMeghna David
Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. Targeted advertising is used in social media to execute advertising campaigns that resonate with your audience.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
How Can Facebook Benefit Your Business?Jimena Cortes
In this slide presentation find out how Facebook marketing can benefit your business and the key components to a successful Facebook Marketing Campaign.
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
How to Market your Local Business
1. How to Market
your Local Business
Attract, Convert, Close & Delight your
Local Customers.
2. Introduction
15+ years digital marketing &
product development with
small local businesses & large
enterprises.
On Demand Marketing
Services provider
3. Overview
1. Introduction
2. What is local marketing?
3. The local buyer's journey
4. Your local marketing foundation
5. Attracting local customers
6. Converting local customers
7. Closing local customers
8. Delighting and growing relationships
4. Local marketing used to be easier
Customer saw or heard the ad, clipped the coupon, or
called the phone number.
16. There’s still a place for traditional marketing & advertising
Hyper local community newspaper
Store Presentation
Sponsorships of
local events
Local radio, local TV & local
billboards
Door hangers, windshield flyers,
& direct mail.
22. Local Reviews
72% of consumers trust
online reviews as much as
personal
recommendations
52% of consumers are
more likely to use a local
business if they have
positive reviews
23. Social Media
Lead
Generation
1. Drive visitors to your website
content
2. Engage with customers, local
partners & influencers
3. Monitor social conversations
4. Respond and be helpful
25. Hyper Local
People between 21 and
40 years old, located
within 10 miles of
downtown San Francisco
that are interested in
shoes, running and
staying healthy and have
visited my website
before.
27. Ways to Convert & Close Local Customers
1. Mobile responsive website
2. Call to Actions, Offers & Landing pages
3. Social Media
4. Email & SMS marketing
5. Marketing Automation
28. Customer Delight is surprising a customer
by exceeding his/her expectations and
thus creating a positive emotional
reaction.
This emotional reaction leads to word of
mouth.
29. Delighting & Growing Relationships
1. Your employees
2. Loyalty campaigns
3. Service campaigns
4. Refer a friend campaigns
5. Customer Segmentation
30. Summary
1. Traditional media isn’t dead; look for non-traditional
ways to use it and negotiate.
2. Social media is a great way to build loyalty but it
requires a lot of care and attention; focus on the one or
two social channels that make the most sense for your
business.
3. Track your marketing efforts and results so you can
understand what’s working (and not).
Good online strategies for local links. If you’re looking for any good practices that they might find valuable
1. Register and market your business with local search engines such as Google places, Yahoo local and Bing local. Besides gaining local links, your business will benefit from more targeted traffic.
2. Register with city websites and put your link.
3. Register with local business directories and put a link back to your website.
4. Guest blog in local community blogs. Find relevant blogs that you can write about your products. This is a great way to get quality links and gain exposure locally.
5. Participate in local online forums where local issues are discussed and get a back link to your website
6. Create Facebook fan page for your company and get fans through connecting local contacts. Then, ask your fans to link back to you on their face book profiles.
7. Look for local face book fan pages. Be a fan, engage in discussions and put your link.
8. Create a twitter account and invite your local contacts to follow you. Then, ask your followers to link back to you.
9. Create a LinkedIn account and join local business groups in or create one yourself and participate in discussions leaving your link at the end.
10. Register with local chamber of commerce website and put a link back on your member area.
11. Participate in local blogs. Leave your comment and a link.
12. Get interviewed by local bloggers and get a link back to your website.
13. Request a link from your local Business partners’ websites.
14. Find local college websites and participate in their blogs and leave your opinion and a link.
15. Request a link from your local customers’ websites.
16. Start a local activities blog and create content that can attract the community. People and businesses will most likely give you a link from their websites and blogs.
17. Put Facebook and Twitter icons on your local activities blog. It will be easy for your visitors to share your content, and hence, give you a link back.
18. Offer free downloadable reports that can interest the local community and request a link back if the user finds it useful.
19. Register with local business associations and put a link on their sites.
20. Prepare press releases with a link back to your website and give them to local Press release websites.
21. Post your job openings on local job listing websites and get your link.
22. Exchange links with local complementary businesses and websites.
23. Ask questions and give answers on local Q&A sites if there are any. Don’t forget to put your link on each of your questions and answers.
24. Rent pages from local authority websites. Promote your products or services and put a link back.
25. Request a link from local product review websites.
26. Join local businesses or interest groups on Google groups and Yahoo! Groups. Participate in local discussions and put your link.
27. Submit your business profile with your link on it to local business profile websites.
28. Prepare industry news articles putting your link on them and submit to local news sites.
29. Ask for a link from your local webhosting company website.
30. Ask for a link from relevant local niche sites.
Giving testimonials
Giving testimonials is another great way that you can get local links.
31. Give testimonials on your suppliers’ websites and put a link back to your website.
32. Write testimonials on your coffee, donuts or bagel shops’ websites and put your link.
33. Use pizza or grocery delivery services to your office and write a line or two sentences of testimonials on their website and put your link.
34. Write testimonials on your electricians or doors and windows installations company websites and link back to your website.
35. If you have booked a trip with local travel agency, then give your testimonial on their website and put a link.
36. Have you ever bought a consultancy or training service? Find the company’s website, write your testimony and put a link back to your website.
37. Have you hired local IT Company for computer maintenance or troubleshooting? Have you outsourced your website design to a local company? Then, get a link through your testimonials.
38. Give testimonials on your local vendors’ website that you buy your office furniture from. Put your link at the end of your testimonial.
39. Look for the local radio and TV stations’ sites. Participate in their discussion forums and blogs. Leave a comment and a link.
40. Find the Local newspapers’ websites and participate in their News forum and leave a link.
41. Look for local magazine websites. Participate in their discussions and blogs. Leave your comment and a link.
Societal trends driven by the digital revolution are changing consumer behaviour and demands, and will continue to do so. These changes can be hard to understand, but if your company can do this and transform its customer service accordingly, it has the opportunity to outstrip both the existing competition and the new entrants who will disrupt the future landscape.