VTM is one of the largest online marketing companies in Vietnam with over 40,000 clients and 500 staff. It has partnerships with Google and Facebook and operates Civi, Vietnam's largest affiliate marketing system. Civi was created through a partnership between VTM and Value Commerce, one of the two biggest affiliate companies in Japan and a subsidiary of Yahoo Japan. Civi connects advertisers with publishers and charges advertisers on a cost-per-action basis. MoneyBack is Civi's cashback marketing program that gives members cash back when making purchases through affiliated stores. In a case study, Civi helped a bank in Vietnam generate over 600 qualified leads for loans through their affiliate marketing campaign in one month.

1. Credentials

2. WHO is VTM?

3. TOP 1 Google
Premier SME
Partner (PSP)
in Vietnam
TOP 1
Facebook
Partners
in Vietnam
Biggest Online
Marketing Company
in Vietnam
TOP 2 Japanese
Affiliate System
in Vietnam

4. Head: 35 Chua Lang, Hanoi
Civi: F8, TNR Tower (Vincom), 54A
Nguyen Chi Thanh, Hanoi
HCM office: 21 Nguyen Cuu Van,
Binh Thanh, Ho Chi Minh City
40,000+
clients
500+
staffs
2010 2013 2015 2016
Viet Tien Manh
started
Start AD:
Google,
Facebook
Jan 1: Google
Premier Partner
TOP 1 Google, Facebook
Oct: Civi released

6. WHO is
VALUE COMMERCE?

7. About Value Commerce Japan:
ü One of the 2 Biggest Affiliate companies in Japan, TOP 5 in Global
ü Listing on the stock market of Tokyo, Japan
ü A subsidiary of Yahoo Japan Group, member company of Softbank Group -
the company that is holding 30% of shares and the majority shareholder of
Alibaba Group.

8. Name ValueCommerce Co., Ltd
Establish March 1996
Address
Minami Aoyama Bright Square 3F
2-26-1 Minami-Aoyama, Minato-ku Tokyo, Japan
CEO Jin Kagawa
Business industry
Marketing (Affiliate, Ad Network,etc…), CRM
(programmatic)
Capital 1,728M Yen (¥) (15M USD) (31/12/2015)
Staff 260 staffs (31/12/2015, all departments)
Stock Market Tokyo Stock Exchange (Stock Code: 2491)
Majority shareholder Yahoo Japan Corporation

9. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2002 2012
(Mil Yen)Increase
35times
Source: Yano Research Institute:
• Business model and Future of ASP 2016
• Reslt of ffiliate Market research 2008, 2009, 2011, 2012
Affiliate market in Japan 2015
166B Yen
Source: Trends and Future of Affiliate market
2012-2013 (Yano Research Institute)
AFFILIATE MARKET IN JAPAN

10. WHO is CIVI?

11. Civi.vn is an Affiliiate System borned by the co-operation between VTM Group
and Value Commerce Japan.
Civi.vn affiliates Advertisers (Brands) and Publishers (websites/blogs) and
charges Advertisers by CPA instead of CPC/CPM/CPD.

12. Users Media/Reward Affiliate Advertiser
Collect point for user of
the media (if any)
Bonus point
IMG tag transfers
data to the system
Click to the banners
on websites
Redirect to
Affiliate server Affiliate system receives the
request and processes datas
Redirect to the landing
page
User takes action
in the landing page
User is redirected to the
Thank you page
(successful action page)
Affiliate receives and processes
result
Action confirmation:
Confirm/ Decline
Affiliate processes: collect points
for media (point back) (if any)
AFFILIATE MARKETING SYSTEM OVERALL

13. Who wants to
publish my Ads,
Conversion is
A, commission
is xxx (VND)?
Affiliate to
publish Ads
Accept to
publish, your
Ads is ready!
Start to
publish Ads
Click quảng
cáo trên AS Mua sản phẩm trên
MS!
Confirm
conversions
Conversion
confirmation
from Adv
Pay the
commission for
Publisher via Civi
Receive
commission
from Civi
Affiliate
Tracking
PaymentInternet User
Access to website
Publisher
Affiliate site (AS)
Advertiser
Merchant site( MS)
Online Shop
●
●
●
●
➊
❸
❺
❼
❷
❹
❻
❽
Affiliate
Banner
Buy!
AFFILIATE MARKETING SYSTEM OVERALL

14. Purchase
Contact
Register
a course
Request
document
Deal
To the store
Register
member
Schedule
appointment
AFFILIATE MARKETING SYSTEM OVERALL

15. MONEY BACK

16. MoneyBack.vn - Online Cash Back Mall in Vietnam
Money Back
Online virtual 24/24 Mall
Open store
Advertiser’s
introduction site
on MoneyBack.vn
MoneyBack.vn’s users
Customers
Advertiser’s website
Purchasing
Registering service
Cash Back
ü MoneyBack.vn is a Cash Back Mall service that users will cash back money when they purchase
products/services or register a service on store’s website via MoneyBack.vn. MoneyBack is a publisher of Civi.vn.
ü Opening a store on Money Back means to open a free store in an Online 24/24 mall. Store owner will pay
commission to Civi.vn when users from Money Back buy products/services or register a service on store’s site.

17. ⑥.Advertiser pays commission to Civi.vn
④. Users from MoneyBack.vn
purchase, register on stores of
Advertisers on MoneyBack.vn.
Advertisers civi.vn Publisher Money Back Members
⑦.civi.vn pay commission from Publisher
to MoneyBack.vn (automatically）
⑧. MoneyBack.vn returns Money Back point to
members and transfer money via bank to
members’ account.
AUTO
Advertiser Site
Advertiser Site
Advertiser Site
Advertiser Site
・
・
・
①. Open store on MoneyBack.vn, focus
on big Advertisers by industry.
②. Recruit members (users) for
MoneyBacks.
・
・
・
・
・・
⑤. Users access to
Advertise’s website
via MoneyBack.vn to
purchase, register.
③. Users login into MoneyBack.vn.
Cash Back Mall
produced by
MoneyBack.vn - Online Cash Back Mall in Vietnam

18. POINT.1
MB’s members always
have discount: Cash Back.
POINT.2
Make special offer for
MB’s members.
POINT.3
MB’s members will
become loyal customers
and have need of buying
things.
POINT.4
Advertiser only affiliates
to Civi.vn to open store on
MB
※ Some Advertisers need to
send register form to join MB.
POINT.5
Receiving report instantly.
※This function will release on
Apr 2017.
MB is a service:
1. Have big benefit for
members.
2. No more charge for
Advertisers.
3. Members are
increasing
MoneyBack.vn - Online Cash Back Mall in Vietnam
Why MB?

20. www.value-point.jp
Online Cash Back Mall in Japan

21. www.value-point.jp
Online Cash Back Mall in Japan

22. Case Study

23. Civi CAMPAIGN FOR A JOINT VENTRURE BANK IN VIETNAM
- Client: Joint Venture Bank in Vietnam
- Products: Credit
- Channel: Civi.vn
- What challenges: Only form in 6 provinces in Vietnam accepted, otherwises decline.
- What we did?
o Set up the Affiliate campaign using Civi.vn
o Consulting to design the banner and prepare the content on the landing page of the Client
o Working and following with the Publishers to help them optimize the content/banners on their sites
to raise the CVR of the campaign
- What we got?
o Get over 610 Leads after 1 month
o 73% is qualified form (450 forms). Others are not in the accepted locations.
o 450 users with real need of loans, save time and money for Bank when they only pay for real users
and meet the conditions of the Bank.

24. Thank you