This document discusses the importance of online reputation management for businesses. It notes that consumers control online conversations through reviews, posts, and comments on sites like Facebook, Twitter, Yelp and Google+. Most people trust these user reviews over traditional media. The document provides tips for businesses to develop a positive, visible online reputation including monitoring competitors, engaging customers to write reviews, social media marketing, and building a customer database for mobile marketing. The overall message is that online reputation significantly impacts businesses and they must actively manage their online presence and customer relationships.