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Local search marketing

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The Creative Collective
The Creative Collective

Local search marketing involves promoting businesses to people searching online for products and services within a specific geographic area. It is an important strategy as 1 in 5 Google searches and 70% of online searchers are looking for local information. Local search users are increasingly using their smartphones for local searches and location-based check-ins. Key platforms for local search marketing are claiming and optimizing business listings on Google Places, as well as encouraging customer check-ins and reviews on platforms like Foursquare and Facebook Places. Local businesses should focus on fleshing out their listings, driving customer engagement through special offers and events, and measuring the results of their local search marketing efforts.

TechnologyNews & Politics
1 of 26
Local Search Marketing
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction – Yvette Adams
What is local search marketing? Local search  marketing is promoting your product/service to a people interested in utilising products or services from a specific geographic area. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. “ osteopath hamilton” “ coolum hairdresser” “ restaurants in gladstone” “ building company longreach”
Trends in local search… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Online consumer evolution Will you wait to act on location too?
Go to: http://www.google.com/maps Claim your listing Google collects data from sources like the Yellow Pages and other directories, so there is a good chance it’s already there!
An unclaimed listing…
A claimed listing… (of course Queensland knows how to do it better!)
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Up to 10 photos Up to 5 videos Videos must be on YouTube
 
Google Hotpot Use  Google  Places to connect with your friends and find out the right place to go near you. Rate and review places to personalise your recommendations.
1 million users March 2011 7.5 million users March 2011 618 million users - 30 million people had tried Facebook places end 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Foursquare users appear to be far more active than Facebook Places users . versus
Getting started on Facebook Places ,[object Object],[object Object],NOTE - Place pages are not the same as Facebook Pages or Community Pages. Place pages are not added to your profile when you check in, but rather, only if you choose to "Like" them.
 
 
Getting started on Foursquare ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t know what to write? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Have some fun with it! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Encourage reviews/citations ,[object Object],[object Object],[object Object],[object Object]
Local Search Marketing Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS ? ?
www.business.qld.gov.au Business hotline - 1300 363 711 Help is available…

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Local search marketing

  • 2.
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  • 4. What is local search marketing? Local search  marketing is promoting your product/service to a people interested in utilising products or services from a specific geographic area. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. “ osteopath hamilton” “ coolum hairdresser” “ restaurants in gladstone” “ building company longreach”
  • 5.
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  • 7. Online consumer evolution Will you wait to act on location too?
  • 8. Go to: http://www.google.com/maps Claim your listing Google collects data from sources like the Yellow Pages and other directories, so there is a good chance it’s already there!
  • 10. A claimed listing… (of course Queensland knows how to do it better!)
  • 11.
  • 12. Up to 10 photos Up to 5 videos Videos must be on YouTube
  • 13.  
  • 14. Google Hotpot Use  Google  Places to connect with your friends and find out the right place to go near you. Rate and review places to personalise your recommendations.
  • 15. 1 million users March 2011 7.5 million users March 2011 618 million users - 30 million people had tried Facebook places end 2010
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  • 26. www.business.qld.gov.au Business hotline - 1300 363 711 Help is available…

Editor's Notes

  1. As with any Seminar of this nature, you will get out of it what you put in - that is, the more you involve yourself, the more you will achieve. By participating you will have a distinct advantage in the competitive world of business.
  2. Now make sure you fill out everything. The more information you include the better it is for your business. This includes adding as many photos as you’re allowed and adding yourself to as many relevant categories as possible (up to 5). Also make sure the address you use for your Google Local listing is the same address you have listed on your website. Note (added April 21, 2010): Google Local Business Center has changed its name to  Google Places .
  3. Places will be rolled out more broadly and to other mobile devices and the web in the future. Please make sure that you are using the most up-to-date software version for your iPhone, Android, or mobile device or the Places application may not function properly. Alternatively, you can access the Places application through your device’s web browser by following these steps:
  4. Places will be rolled out more broadly and to other mobile devices and the web in the future. Please make sure that you are using the most up-to-date software version for your iPhone, Android, or mobile device or the Places application may not function properly. Alternatively, you can access the Places application through your device’s web browser by following these steps:
  5. You don’t have to be alone – help is at hand Not just help but resources too Make it your FIRST PORT OF CALL