For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
The State of Local Marketing - Midwest Foodservice Expo PresentationBrandmuscle
Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
A companion to the blogging for leads presentation the workbook breaks down the 10 week success recipe to generate leads using your website into step by step activity templates. See Blogging for Leads Presentation for examples.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
A companion to the blogging for leads presentation the workbook breaks down the 10 week success recipe to generate leads using your website into step by step activity templates. See Blogging for Leads Presentation for examples.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
Getting noticed online by local customers can make or break your business. Mastering local SEO is absolutely important for ensuring that your business gets the attention it deserves from potential customers in your area.
With local competition reaching unprecedented levels, it’s essential to stay ahead of the game when it comes to ranking on search engines.
But fear not! We’ve got you covered with six killer local SEO tactics that will give your business the edge it needs to soar to the top of local search results.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Similar to Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO (20)
In a world where funnels and conversions mean everything, the challenge of tracking organic SEO campaigns has become increasingly difficult. With the removal of Keywords from Google Analytics, continual updates and algorithm tweaks, we can no longer use just one tool, but must employ a combination of several. Learn how to overcome this challenge to successfully track and measure SEO campaign effectiveness for Local, SMBs, Multi-Location and Enterprise brands, and understand the tools we use to make it happen.
Bernadette Coleman, the #QueenofLocalSEO and CEO of Advice Local shares all about 7 tool tips how to navigate Google's "Keyword Not Provided" world.
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
– Marketing trends to take advantage of
– Tips to win in at local in a mobile world
Attend this session and you’ll walk away with strategies for delivering an exceptional local mobile experience for your customers and their customers.
How to Establish Authority, Gain Influence & More as Presented at GrowFLAdvice Interactive Group
Greetings from the Sunshine State! I’m here for the Vitalize Florida CEO Summit, presented by GrowFL, whose mission is to “take successful companies to the next level.” What an honor it is to be able to speak to business owners who are in that crucial second stage of growth and expansion.
For SMBs and brands to get exposure for their businesses online they MUST have a Local SEO and Content Strategy in place. In this presentation at the Local, Search and Social Summit powered by Rocks Digital, Natalie Gould and Rachel Morgan shared the best practices and strategies they use daily to help the clients they serve get more site traffic, content reads and social interaction.
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...Advice Interactive Group
Link baiting seems to be quite a trendy way these days to attract potential viewers. This is an article about Click Bait, the good, the bad and the ugly... Enjoy!
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
In failed social media campaigns, it's often because of a failed strategy. In this presentation from State of Search 2013, Randall Turner explains the difference between strategy and tactics and outlines how you can make social media work for your business.
Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is your complete guide to both
Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO
1. Dominating Local In a
Mobile World
BERNADETTE COLEMAN – ADVICE INTERACTIVE GROUP
2.
3. Importance Of local search
People in the U.S. perform over 6.2 Billion local searches every month
50% of mobile searches are users trying to find a local business
61% of local searches result in a purchase
50% of mobile users visit a store within a day of performing a related
4. But wait, there is more!
68% of smartphone searchers use the get directions or call button on smartphone local listings •
90% of local searchers that take action do so within 24 hours of performing the search
5.
6. So How Do You
Compete in this Very
Mobile Local World?
LET ME TELL YOU A STORY
16. Welcome to Local Mobile SEO Now
•Research has confirmed that 60 percent of U.S.
daily media consumption now takes place via
mobile,
•48 percent of consumers now say that mobile
has a direct influence on their in-store buying
decisions.
•It means there has never been greater urgency
for companies & brands to ensure they are
fully prepared for the opportunities of mobile
search.
17. Mobile Optimized Sites
•If your web site is not optimized for mobile you
will struggle to achieve or maintain search
visibility.
•Google, Yahoo, and Bing now give priority to
mobile-friendly sites, while sites that aren’t
optimized may experience a negative impact in
their rankings.
•Adopting responsive web design to ensure your
website performs optimally on any device –
including mobile.
18. Optimize For Local & Local Search
Research shows that up to 56 percent of “on the go” or mobile searches have local intent.
Essentially, when people are looking for a businesses or products, they are interested in results
that are local to them. If your business has any local elements, it’s important to leverage these
search habits and optimize your site accordingly.
20. Practical tip 2: optimize behavioral signals
1. Solicit your Gmail clients for
reviews a direct link to your
Google My Business Page.
• Get your GMB URL,
simply remove the
/posts and replace it
with:
• /?hl=en&review=1
21. Practical tip 2: optimize behavioral signals
1. Optimize your local photos on GMB
Don't use generic photos.
Use high quality photos so when the
users hover over your listing they get an
accurate representation of what they're
looking for.
Doing this will increase your click-
through rate.
22. Practical tip 2: optimize behavioral signals
1. Title tags: optimize them for the user and
engine
• Optimize your meta title tags to increase
click-through rates.
• Each page should have a unique title tag
and should help the viewer with their
query.
• Also, optimize your meta description to
get the user to click on the search result. If
you're not doing this just because Google
may or may not pull it, you're missing
opportunities and clicks.
23. Practical tip 2: optimize behavioral signals
1. Review Schema markup: add this to appropriate
pages
• Reviewing Schema markup is still a very
overlooked opportunity. Like we talked about
above in the local section, if you don't have
reviews coded in Schema, you could be missing
out on getting the orange stars in organic
results.
24. Practical tip 3: don't ignore barnacle SEO
In a nutshell, we know that if you're trying to rank on page one of Google you will find others
that you may be able to attach to. If Yelp results come up for a lot of your search terms you
might identify that as an opportunity.
25. Practical tip 3: don't ignore barnacle SEO
You can try to have the most visible
profile on that third party page
If Yelp is ranking for LA Personal Injury
Attorneys, it would suit you to figure out
how the top users are showing up there.
Maybe your customers are headed there
and then doing some shopping and
making a selection. Or maybe they're
using it for a research platform and then
will visit your website. If your profile looks
great and shows up high on the list, you
just gave yourself a better chance at
getting a conversion.
26. Practical tip 3: don't ignore barnacle SEO
2. You can try to get your page to rank
If Google is already showing you that they trust a
third party site by ranking it,
use similar organic ranking techniques that you
would use on your own site to make your profile
page stronger.
Over time you might add this to your bio on
interviews or other websites to earn links.
If you increase the visibility of your profile on search
engines and they see your website on the same page
you might increase conversions.
27. Practical tip 3: don't ignore barnacle SEO
Start by finding a list of potential barnacle SEO partners for your industry. As an example, I did a
search for "Personal Injury Attorneys" in Los Angeles. In addition to the law firms that showed
up in the results on the first page, I also identified four additional places I may be able to show
up on.
Yelp
Thumbtack
Avvo
Wikipedia
If you were attorney, it would be worth your while to explore these and see if any make sense
for you to contribute to.
28. Practical tip 4: earn some good links
Most people get too carried away with link building. I know because I used to do it. The key with
link building is to change your approach to understand that it's always better to get fewer high
quality links than hundreds or thousands of low quality links.
29. Practical tip 5: have consistent citations and
remove duplicates
Identifying and correcting incorrect or duplicate citations is the #1 most important thing you can
do. Your goal with any citation cleanup program is this:
Ensure there are no duplicate citations
Ensure there are no incorrect citations with wrong phone numbers, old addresses, etc.
You can ignore small differences and inconsistencies like St vs. Street. I believe the importance of
citations has been greatly reduced over the past year. At the same time, you still want to be the
least imperfect and provide your customers with accurate information if they're looking on third
party websites.
30. Citation Audit & Cleanup Service
Incorrect or outdated local business
information is served up to 28.7 percent of
people who search with Google, Bing or Yahoo
and can result in poor customer experiences
(unable to find a business location, inaccurate
store hours resulting in a wasted visit, etc.).
31. Phone Number
Make sure your phone number is a local phone number and not a toll free or 1800 number.
Having a local phone number is a large ranking indicator to Google, showing where you are in
reference to your area code.
If the business has a 1800 or toll free number, that should be included in “additional phone
numbers” if there is that option.
32. The Need to Get Hyper-Local
Add your neighborhood name as a descriptor at the end
of your business name on your Google My Business page
(e.g., “Cabo GrillEast Side”).
Add your neighborhood name to the description on your
Google My Business page.
Add your neighborhood name in text to your website (if
you have one).
Add your neighborhood name to title tags on your
website.
33. Social Media Profile Enhancement
It’s important to claim your business / website username on other major networks besides
Facebook, Twitter and LinkedIn. Not only do you want to make sure no one else gets your account
name, but you can often “own” all the results on the first page of a search for your brand if
someone searches for your company. company. Not to mention the inbound links from these
trusted sources.
34. Social Signal Enhancement
Create a like campaign
What is a social signal? Each time you Like, Comment, Share, Retweet, +1,
etc. you are sending a social signal. Simply put, social signals are
produced by an individual’s online actions and activity and are viewed as
an endorsement of your content.
Add your social media links like Linkedin and Facebook link to all your
local profiles & directories. This is a great way to piggy back off of your
local presence and drive more traffic to your social community.
Ad weekly posts and tweets to your social profiles
35. Foursquare Enhancement
Optimize for Foursquare listing by adding important information about your
business. Make sure to include the following:
• What you specialize in (Give tips)
• Daily hours of operation
• Your website and social media links
• Other important services and amenities your customers will appreciate knowing about.
• Create a “Check-in” special
• Offer the Mayor something really special to reward him for his loyalty
Menu link
• Promoting a restaurant? List your Menu! One of the most important aspects of your restaurant is the
genre of the food offerings. What better way to show it off then providing the end user a menu!
36. Yelp (Vertical Relative)
Approximately 71 million unique visitors check out Yelp every
month, and many of these visitors represent the kind of people
your business may be targeting.
Work on ways to help – “Yelpers” – find you.
• Post awesome photos.
• Recent research showed that people searching Yelp for local businesses spend 2.5
times more time on a Yelp listing with photos than on a listing without photos.
38. I have a Mobile Friendly
Site, What Now?
TIPS FOR CONVERTING TRAFFIC TO REVENUE
39. Mobile Coupons
More than 50 million people will be using mobile coupons
this year.
• Everyone enjoys saving money, especially if the coupons are
conveniently located on their smartphone.
• Incorporate mobile coupons or mobile offers into your
advertising campaign
• Use audience segmentation to serve multiple offers to
different parts of your customer base.
• The more targeted your mobile offers are, the more likely
you are to see increased conversions.
40. Use Videos
Want to improve your chances of selling a product by 85 percent?
• Add product videos to your website.
• provide engaging content that allows your customer to see products in action
• Questions about the relative size and function of products are answered through videos, which also cuts
down on the amount of pre-sales questions.
41. Create Local Content
Create content around your local communities. This
provides a more personal and local feel to your content.
This will engage users that are searching for for POIs,
services, events and news in the most intuitive ways
possible and that translates into revenue.
43. The Fun Part
Let me show you how to create simple engaging local
content that drives traffic, rankings and converts into sales
using the simplest way ever!
45. Lists = Hook + Reward
Your List Title + Intriguing Topic
= Getting People to Care
46. Numbered Lists = Traffic
•Numbered lists posts get more shares + reads
than other forms of content
•Lists offer a contract to the reader. lists give
you an expectation of time to skim
47. LIST = CONSUMABLE CONTENT
•Lists can be good, bad or AWESOME.
•Lists prove were smart (know that!)
•List keep us entertained + provides cool stuff to share
48. LISTS TO LIVE BY
•We love to Collect. We value Peace of Mind to not lose what we find/learn.
•We love to organize ourlives by lists. We love to regroup, sift + categorize
•We love to bring order to all things in our life. No two things are equal
49. LISTS = SELF-SERVICE CONTENT
•People use the INTERNET to answer question and to solve problems they have right now
•The purpose of local content is to be found locally. Your content can solve an immediate need
50. LISTS HELP BUILD BUZZ
•Sexy titles get your content seen & shared. learn from Buzzfeed, but get your community to
help
•Involve your audience as contributors
51. THE A-Z of Local
Content Ideas
JUST FILL IN THE BLANKS
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68. WHAT LISTS WILL YOU MAKE TODAY?
WHAT’S YOUR PASSION?
WHO ARE YOUR PEOPLE?
HOW CAN YOU HELP YOUR LOCAL COMMUNITY?
69. Conclusion
A mobile SEO strategy that allows consumers
to find your products or services and provides
a great user-experience, regardless of device,
will always be the best SEO strategy.
It’s all about that data