Be A Social Media Superhero!
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Tips, tricks and tactics to become a Social Media Superhero! No tights required
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Be A Social Media Superhero!
- 1. SUPERHERO! SOCIAL MEDIA YOU CAN BE A…
- 4. • THE AVERAGE AMERICAN SPENDS 37 MINUTES PER DAY ON SOCIAL MEDIA • 46% OF USERS LOOK TOWARDS SOCIAL MEDIA WHEN MAKING A PURCHASE • 3 IN 5 SMBS SAY THEY’VE GAINED NEW CUSTOMERS BY USING SOCIAL MEDIA • 67% OF TWITTER USERS ARE FAR MORE LIKELY TO BUY FROM THE BRANDS THEY FOLLOW ON TWITTER @JulieMarateck #SNS15
- 12. SAVE THE DAY!
- 14. FAILURE!
- 18. STRENGTH!
- 22. POP!
- 28. SPEED!
- 32. SUPER SONIC!
- 36. MIND- READING!
- 43. SIDEKICKS!
- 45. • Hashtagify.Me: Shows You Related Hashtags And Their Popularity • Ritetag: Shows You How Good, Great Or Overused A Particular Hashtag Is • Tagboard:See How Your Hashtag Is Used Across Multiple Platforms (I.E. Facebook, Twitter, Instagram, G+, Vine) • Twitalyzer: Input The Username Of Someone You Want To Investigate, And See What Hashtags He Or She Uses Most Often • Trendsmap: SHows You Relevant Hashtags That Are Being Used In Your Geographic Area • Socialmention: Real-Time Social Media Search & Analysis • Topsy: Twitter Search, Monitoring And Analytics @JulieMarateck #SNS15
- 47. Tweets with one or more hashtag are 55% more likely to be retweeted @JulieMarateck #SNS15
- 49. REACH!
- 55. AWESOME APPS!
- 62. BEST PRACTICES!
- 63. • Posts with hashtags (#) see 60% more interactions on average • Posts with exclamation points (!) see 2.7% more interactions on average • Posts that ask questions (?) garner 23% more engagement on average • Posts with 80 characters or less receive 66% higher engagement on average • Posts asking a question generate comment rates double than that of non- question posts @JulieMarateck #SNS15
- 64. • Use Twitter as your channel to post a steady stream of live content • Use Modified Tweet (MT) if there’s grammatical or spelling error on a post you want to Retweet (RT) • Don’t autopost from Facebook to Twitter • Double check hyperlinks in links, #hashtags and @handles @JulieMarateck #SNS15
- 65. • Understand your audience - Why would people want to follow your brand? • Theme your content, be consistent & creative - Not just product placement • Make photos aesthetically pleasing • Post 1-2x day • Engage with your followers - Be human • Tell an interesting brand story through your images • Run a #Hashtag contest - UGC & audience engagement @JulieMarateck #SNS15
- 66. • Put media spend behind educational/engagement copy (not sales-y posts) • Set a granular targeted audience OR promote to your current fans • Track performance in Ads Manager to steer your future efforts • Target only the News Feed • Use boosted posts when you want to make a post visible to current followers • For all other situations, create the ad through Ads Manager @JulieMarateck #SNS15