Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Harness Social Media for your Business

330 views

Published on

How to set up your Facebook, Twitter and LinkedIn to reach your influencers and customers. Ways to develop social media campaigns, the do's and don'ts.

Published in: Marketing, Technology, Business
  • Be the first to comment

  • Be the first to like this

How to Harness Social Media for your Business

  1. 1. How To Grow Your Business by Harnessing Social Media ‹#› Susu Wong Tomo360 December 11, 2013
  2. 2. Agenda • Social Media Statistics – What to consider for your digital audiences – Trends in the marketing mix • Why Go Social – Millennial Generation ‹#› • Social Media Strategy • Social Media Marketing Tools – – – – Facebook Twitter LinkedIn Social Media Management Tools
  3. 3. Social Media is about People and Conversation, and Connecting with customers and prospects ‹#›
  4. 4. Why you can’t ignore Social Marketing ‹#›
  5. 5. Why you can’t ignore Social Marketing ‹#›
  6. 6. Why go Social? • Casual way in engaging and conversing with your customers • Valuable feedback and sharing of information about your customers/company ‹#› • Cost efficient option • Multiple ways for generating leads • Increase your search engine ranking • Very effective in reaching out to younger audiences
  7. 7. Millennial Generation •Millennials (1981 - 1995) are the fastest global growing consumer group globally •$1.6 trillion in consumer spending each year •60% of the population is under the age of 30 •Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial •Multi-taskers and into their ‹#›
  8. 8. ‹#›
  9. 9. Social Media Strategy Marketing goals/ objectives Social Media Tactics Targeted users Metrics ‹#› Thought leader? Listener? Communicator? Demographics Age Race Facebook Google+ Instagram Twitter LinkedIn Activity metric Impact Reach Chatter about you
  10. 10. ‹#› Social Media Tools #1 FACEBOOK MARKETING
  11. 11. Treat Your Facebook Cover Page as your Storefront ‹#›
  12. 12. Include Call-To-Action ‹#›
  13. 13. ‹#›
  14. 14. What to post? • Engage – Include posts, pictures, video, links, etc… • • • • • • Ask questions or feedback Tips and latest industry news ‹#› Encourage local check-ins Ask for recommendations Create rewards Be responsive and conversational
  15. 15. • • • • • • Email your social media link Put your social media buttons on your webpage ‹#› Ask your likers to "Suggest to Friends” Run promotions to get more likes Like other pages Run polls or contests
  16. 16. Take a poll ‹#›
  17. 17. Social Games ‹#›
  18. 18. • The Do’s and Don’ts of creating Facebook Cover Page http://blog.hubspot.com/marketing/facebook-coverphotos-best-practices-ht • Facebook Timeline Cover: 40 (Really) Creative ‹#› Examples http://www.hongkiat.com/blog/creative-facebooktimeline-covers/ • https://www.facebook.com/advertising/how-itworks
  19. 19. ‹#› Social Media Tools #2 TWITTER
  20. 20. Twitter • Mini blogs with 140 characters or less • Fastest growing demographics are in the 55-64 age group ‹#› • Write a short bio of 160 characters or less • Link tweets to Facebook • http://bit.ly/ or http://tinyurl.com/to shorten your links • Set up your user’s avator
  21. 21. Twitter Cover Page: Example 1 ‹#›
  22. 22. Twitter Cover Page: Example 2 ‹#›
  23. 23. Twitter’s Best Practices • • • • • • • Use 1 to 2 hashtags Use @username Ask followers to retweet (RT) Engage new followers by‹#› thanking them directly (DM) Follow Fridays (#FF) Tweets on weekends and commuting hours Tweets with links are 86% more likely to be retweeted http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
  24. 24. ‹#›
  25. 25. ‹#›
  26. 26. Twitter’s tools • SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com • Trendistic: Track the popularity of topics and ‹#› keywords on Twitter with easy to read graph: www.trendistic.com • Twitter’s picture: http://twitpic.com/ • Twitter’s Directory: http://tweepz.com/
  27. 27. ‹#› Social Media Tools #3 LINKEDIN
  28. 28. What’s all the buzz about LinkedIn? • Largest and oldest professional network • Over 259 million registered users ‹#› • 3 million LinkedIn business page • 2.1 million LinkedIn Groups
  29. 29. LinkedIn profile • Profile picture • Make the most of your headline and title • Summarize your ‹#› experiences & specialties wisely • Add your website and social media links • Add connections
  30. 30. LinkedIn’s Best Practices • Post status, events and interesting updates • Update your profile regularly • Join and participate in groups – Create your own group • • • • ‹#› Create your company page LinkedIn with people you met face-to-face Use Card Munch to connect Connect with care
  31. 31. Resources • http://www.wikihow.com/Create-an-Account-onLinkedIn • http://www.ezanga.com/news/2011/10/20/3-waysto-interact-on-linkedin/ ‹#›
  32. 32. ‹#› Social Media Tools #4 SOCIAL MEDIA MANAGEMENT TOOLS
  33. 33. ‹#›
  34. 34. ‹#›
  35. 35. Tomo360 Creative Connections to your Customers Susu Wong ‹#› 978-253-4922 susu@tomo360.com www.tomo360.com Facebook: www.facebook.com/tomo360 Twitter: www.twitter.com/tomo3603 LinkedIn: www.linkedin.com/li/susuwong

×