This document provides guidance for beginner bloggers. It discusses the benefits of blogging, including using it as a way to share ideas and opinions, become a thought leader, generate website traffic and leads for business, and promote personal branding. The document also provides tips for content strategy such as choosing topics people want to learn about, writing catchy headlines, and keeping blog posts the right length to engage readers without boring them. Additionally, it discusses promoting blogs through keyword research and choosing attention-grabbing headline styles.

1. BLOGGING FOR
BEGINNERS
Blogs:
BY
SATHYANARAYANAN sathyanrn@blogspot.in
Twitter: @nrnsathya
BRANDING
AND DIGITAL MARKETING FREAK
@ PSGIM

2. ••BLOG
BLOG
••BENEFITS
BENEFITS
••CONTENT STRATEGY
CONTENT STRATEGY
FOR BLOGS
FOR BLOGS
••PROMOTING BLOGS
PROMOTING BLOGS

3. I AM SORT OF……….
•BRANDS AND BRANDING
FREAK ( AT LEAST I THINK SO)
•SOCIAL MEDIA MARKETING
ROOKIE
•NOVICE BLOGGER
Blogs: sathyanrn@blogspot.in
Twitter: @nrnsathya

5. HEY CAN’T YOU…………..

6. BLOGS ARE MEANS OF
COMMUNICATION
ON WEB
TO
IDEAS
PASSION
OPINIONS
THOUGHTS

7. DON’T BLOG IF YOU ARE
•NOT COMMITTED
•PASSIONATE
•INTERESTED
•POOR IN LANGUAGE –
TILL YOU FIND AN
EDITOR
IN SHORT……..
IF YOU DON’T LOVE IT
DON’T DO IT. PERIOD.

8. •THOUGHT LEADER
•MONETIZE
•PERSONAL BRANDING
•BUSINESS
•FUN

9. HEY YOU KNOW….
BLOGGING IS FUN BUT ALSO REQUIRES
QUALITY TIME AND EFFORT

13. THOUGHT LEADERSHIP

14. GENERATE
LEADS
GENERATE
LEADS FOR
BUSINESS

15. ATTRACT
TRAFFIC
TO
YOUR
WEBSITE

16. SELF PROMOTION ISN’T BAD AS IT
SEEMS TO BE

17. AS LONG AS IT
ADDS VALUE
TO YOUR
AUDIENCE

18. MAKE A
DIFFERENCE

20. CONTENT STRATEGY FOR BLOGS

22. TECHNOLOGY
FASHION
SPORTS
MOVIES
BOOKS
HANGOUTS.....

23. SOLVING PROBLEMS – HOW TO FIX OR SOLVE AN
ISSUE???
SHARING TRENDS/UPDATES
TIPS TO MAKE LIFE BETTER – WAYS TO…….

24. BUSINESS CASE FOR
BLOGGING
-FASHION BUSINESS-

25. WHAT TO WEAR?
HOW TO WEAR?
HOW TO
CHOOSE?
WHERE TO BUY?

26. CHOOSE KILLER
HEADLINES TO GRAB
AUDIENCE ATTENTION

27. CATCHY HEADLINES ARE KEY TO GET YOUR TARGET SEGMENT’S ATTENTION

28. SHOCK
AND
AWE
PRINCIPLE

30. GRABBING ATTENTION IS
OF NO USE …… IF YOUR
CONTENT IS POOR

31. SO, WHAT CONSTITUTES A GOOD CONTENT?

32. People don’t want old news.
They want some thing new, the latest
trends or issues or any other relevant
updates

33. WHAT IS SO UNIQUE IN YOUR CONTENT?

34. STAND OUT FROM THE CROWD

36. HOW LONG SHOULD THE BLOG POST BE?

37. SHORTER
ATTENTION SPAN
ME……

38. DON’T BORE
YOUR AUDIENCE
TO DEATH WITH
YOUR RANTS

41. THE GOLDILOCKS PRINCIPLE

42. The Power of
Conversation

43. SOME BLOGGING PLATFORMS

44. OH
REALLY……
WHAT THE
HECK HE
THINKS HE IS
SAYING…..
WHAT A
JOKE……

45. PROMOTIONG YOUR BLOGS

46. SUCCESS CANNOT HAPPEN OVERNIGHT

47. Turn Keyword Research Into Blog Topics

48. What questions or challenges do they have that you can help
address?

49. WHAT SORT
OF HEADLINE
IS MOST
LIKELY TO BE
CLICKED?

50. DIDN’T KNOW HEADLINES
7 THINGS YOU WON’T LEARN IN A B-SCHOOL

51. THE GOSSIP
Google Employees Confess the Worst Things About Working at Google

52. INSTIGATE
TOP 10 REASONS WHY EMAIL IS DEAD

53. CONNECTION BETWEEN TWO
SEEMINGLY UNRELATED
THINGS
BRANDING LESSONS FROM 007