Influencer marketing focuses on leveraging specific individuals who influence potential buyers rather than targeting the market as a whole. It is important for enhancing brand awareness, improving SEO, and achieving a higher ROI. The process involves identifying the right influencers, creating valuable content, and executing marketing strategies around these key figures.

1. Basic of influencer marketing
Satoshi Motoi

2. What is influencer marketing
Influencer marketing (also influence marketing) is
a form of marketing in which focus is placed on specific
key individuals (or types of individual) rather than the
target market as a whole. It identifies the individuals
that have influence over potential buyers, and orients
marketing activities around these influencers
-Wikipedia

3. Google trends

4. One of trend in 2017
http://www.business2community.com/content-marketing/top-8-content-marketing-trends-
2017-infographic-01761983#zM4JWlfCUVrVoekj.97

5. Why so important?
 like a native advertisement
 Helps build SEO
 Cost effective/higher ROI
 Build brand awareness

6. HOW TO DO
INFLUENCER MARKETING

7. Developing the goal
Brand awareness
Lead generation
Engagement
sales
Customer
retention/ loyalty

8. Identify and find right influencer
Blogger
Customer
Member of
purchasing
group
Industry experts
and analysist
You tuber

9. Create content wroth sharing
 Create content with influencers
 Use content which influencers
already have

10. Case study

11. Airbnb with influencer
https://www.youtube.com/watch?v=ZSIhEbD6hpQ&t=17s

12. Cost (example)
 Airplane $1,300*2=$2,600
 Hotel (Airbnb) $200*6=$1,200
 Rent a car $200 (1week)
 Total $3,000
$3,000/300,000= $0.01/ view
Cost effective

13. Reference
 The Top 8 Content Marketing Trends in 2017
http://www.business2community.com/content-
marketing/top-8-content-marketing-trends-2017-
infographic-01761983#zM4JWlfCUVrVoekj.97
 3 simple ways to partner with social media
influencers for your brand
http://www.business2community.com/social-
media/3-simple-ways-partner-social-media-
influencers-brand-
01514366#Rp04VFsTHpef45jS.97
 The Complete Guide to Influencer Marketing:
Strategies, Templates & Tools
http://contentmarketinginstitute.com/2014/06/i
nfluencer-marketing-strategies-templates-tools/

14. Question
 Do you have any influencer?
If yes, who are they?
 Does your business have content with
influencer or plan to?