The document discusses how artificial intelligence will transform influencer marketing by enabling marketers to identify and activate different types of influencers at scale. It outlines how AI can evaluate people's potential, preference, and performance as influencers. This will allow automatic identification and personalized activations of influencers like micro-influencers, advocates, referrers and loyalists. The future of influencer marketing is presented as powered by AI-driven identification, recommendation, and management of influencer programs and content across digital assets. Case studies are provided showing successful influencer campaign results for various brands.