This document provides an overview of influencer marketing and outlines best practices for developing an influencer strategy and campaign. It begins with definitions of influencer marketing and different types of influencers. It then discusses why brands choose to do influencer campaigns and different types of outreach campaigns. The document provides tips on how to find influencers using various tools and details what to look for in an influencer, including quality content, engagement, audience size, and domain authority. It also outlines how to develop an influencer strategy, create effective pitches, conduct outreach and follow up, and analyze campaign performance. Finally, it notes some legal considerations for influencer marketing.

2. TABLE OF
contents
6 Introduction
9 Overview
10 Definitions of Influencer & Blogger Outreach
13 Why You Choose to Do an Influencer Campaign
14 Types of Outreach Campaigns
18 How to Find Influencers
22 What to Look for In an Influencer
29 Developing an Influencer Strategy
30 How to Create a Pitch
33 Outreach & Follow Up
34 Analyzing Results of Campaign Performance
37 Legal Things to Be Aware Of
39 What Next?

3. Influencers are
becoming an
increasingly
hot topic in
the marketing
industry.
about the author(s)
Katie Malone
Katie is a Senior Digital PR Specialist at Internet Marketing Inc. As a Senior Digital
PR Specialist, Katie flawlessly handles the promotion and distribution of all content
through a variety of media channels but specializes in Influencer Marketing and Native
Advertising campaigns. She is a huge proponent of Social Media for networking and is
passionate about creating authentic connections with new people. Connect with Katie
on Twitter: @katiemsandiego or LinkedIn: www.linkedin.com/in/katiemsandiego.
Kellen McAvoy
Kellen is the Manager of Social Media at Internet Marketing Inc. She has led countless
successful social media campaign initiatives including trending Twitter Chats, Interactive
Quizzes, Contests, Ambassador Programs, and Blogger Outreach efforts. Kellen was
named Agency Professional of the Year at the SDX Brand Diego’s in 2015 and was the
lead strategist behind the award-winning quiz “Which Running Destination Fits Your
Personality?”. She is a huge advocate for developing authentic social media relationships
and working with influencers who will act as an extension of the brand voice. Connect
with Kellen on Twitter: @kellenmcavoy or LinkedIn: www.linkedin.com/in/kellenmcavoy.
Kevin Lang
Kevin is a Content Specialist at Internet Marketing Inc. He assists with the planning,
research, and execution of content strategies and campaigns. Kevin has worked on
a variety of content deliverables including Blogs, Infographics, Landing Pages, and
Interactive Quizzes. He’s passionate about crafting content that helps brands tell
compelling stories and create meaningful brand-to-consumer relationships. Connect with
Kevin on LinkedIn: www.linkedin.com/in/kclang.
5

4. People are becoming
immune to traditional
advertisements and are
sometimes even actively
ignoring them.
Influencers are becoming an
increasingly hot topic in the
marketing industry. People
are becoming immune to
traditional advertisements
and are sometimes even
actively ignoring them
(changing the radio station
as soon as a commercial
comes on, installing pop-up
blockers, recording TV shows
to skip commercials, etc).
Not all ads are being ignored, though.
Some fit so seamlessly into the lives of
a consumer it’s hard to tell a product/
service was even being pitched.
In the post-digital age, one where
the consumer is in charge of brand
messaging, companies are poised to
sink or swim. If you want to swim, you
need to make influencer marketing
your very best friend.
It seems like everyone and their
mom has a blog. They’re popping up
everywhere about everything. It’s not
just blogs though. There are vlogs,
social celebrities, brand ambassadors,
journalists, you name it. But what
has become so special about these
publishers is that they have very specific
audiences that are extremely relevant
to brands of all types. What’s even
more special about them is they tend
to have extremely engaged audiences/
followers. There’s definitely a blog out
there with an audience relevant to your
products, services, or brand.
So what does this mean for your brand?
Influencers are in constant search of
content for their audience. Marketers
are in constant search of channels with
highly engaged audiences to deliver
content to. But, as a brand, you can’t
simply find an influencer and think
you’re done. Influencers will be looking
at the bigger picture in terms of their
brand and content strategy. Getting
influencers to pitch your products,
services, or brand can be tough if you
don’t have the right approach. Luckily
for you, this eBook can help.
6

5. IN THIS eBOOK,
you will
learn:
How to find an
appropriate influencer
for your products,
services, or brand
How to develop
an appropriate
influencer strategy
How to reach out
and maintain a
relationship with
an influencer
How to determine
the success of an
influencer marketing
campaign
How to evaluate
the influence of
an influencer
9

6. Definitions Of Influencer
& Blogger Outreach
Influencers are considered
industry leaders with
audiences ranging in
size and demographics.
Influencers can be anyone
with an audience that is
relevant to your brand.
Let’s take a look at who
influencers are, and how
they are qualified
as an “influencer.”
Influencer marketing is a type of marketing
that focuses on using key leaders to drive
your brand’s message to the larger market.
Rather than marketing directly to a large
group of consumers, you instead inspire /
hire / pay influencers to get the word out
for you. (TapInfluence)
Influencers can be anyone, from celebrities
to your next door neighbor. (MOZ)
Influencer marketing involves marketing products and services to those
who have a sway over the things other people buy. This market influence
typically stems from an individual’s expertise, popularity, or reputation.
(Marketing Schools.org)
Blogger outreach is mainly about building relationships. It’s reaching out
to other bloggers to find out how you can help each other. (Razorsocial)
An influencer is anyone, regardless of
age, gender, location, occupation, etc.
that inspires others to act. Anyone can
become an influencer, and it’s not just
reserved for brands or the media now.
Influencers can be bloggers, social
media personalities, or simply anyone
who is an expert at or engages in
conversations about a particular topic.
-Stacy Miller
Director, Communications,
Cision and PR Newswire
Who & What
Defines an
Influencer
“ ”
10

7. Why You Choose To Do
An Influencer Campaign
Influencers can help
increase the reach,
brand awareness,
and engagement
of a brand or brand
specific campaign
Influencers
can help
increase the
reach, brand
awareness, &
engagement
of a brand.
FRIDAY
It can act as an extension of
your brand voice by reaching a
new, highly engaged audience
Influence purchasing
decisions
Influencers have established
credibility & trust
Create a unique variety of content
ROI
On average, marketers who implemented an Influencer
Marketing program in 2014 received $6.85 in earned
media value for every $1.00 of paid media, according to
a report by Rhythm One.
SEO Benefits
Higher propensity to gain authoritative links
High level of relevance for the topic
Ability to drive search engine share of voice for
your brand if the influencer is blogging frequently
Social shares/mentions
Guide to Influencer Marketing | IMI
13

8. Types of Outreach Campaigns
Product Reviews
Influencer writes a review about the brand’s
product in exchange for receiving the free product
Product/Service Promotion
Influencer promotes the brand’s product/service in
exchange for receiving the product/service for free
or monetary compensation
Digital PR
Brand builds its relationship with key content
writers and online journalists through digital and
social outreach
Instagram/Twitter Takeovers
Influencer “takes over” the brand’s Instagram/
Twitter account for a set period of time and
engages with their followers
Twitter Chats
Influencer hosts a live Twitter conversation focused
around a general topic, using a unique hashtag to
let people follow and participate in the discussion
Content Development/UGC Creation
Influencer creates unique brand-sponsored content
that aligns with the brand’s product/service
Giveaways
Influencer hosts and promotes a giveaway in which
they choose a winner to receive the brand’s product
Infographic/Content Distribution
Brand republishes its existing content on other media
sites and outlets to drive new traffic
Social Shares
Influencer shares the brand’s content with their
followers on their website, blog, and social media
Event Awareness
Influencer creates or raises awareness for the brand’s
event through their website, blog, and social media
Guide to Influencer Marketing | IMI
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9. Types of Influencers
Bloggers
People not associated with the brand but may have mentioned them or have an
audience interested in their products/services
How to engage: Comment on their blogs and send personal pitches that are
relevant to their unique audiences
Social Influencers (Instagram, Snapchat, Twitter, Pinterest, Facebook)
Independent influencers with a significant social media following that may or may
not have a blog
How to engage: Interact with them on their favorite platforms and offer them
incentives to participate in social media contests/chats
Vloggers (YouTube, Periscope, Facebook Live)
People who create blog entries in the form of video content and publish them
online
How to engage: Offer them unique products/samples that are relevant to them
and their audience
Journalists
People who regularly contribute to an online publication within a specific beat
How to engage: Pitch exclusive and timely stories that align with topics they’ve
covered in the past
Brand Ambassadors
Group of people that promotes the brand and acts as an extension of their
marketing team/message
How to engage: Suggest opportunities to do product reviews/giveaways in
exchange for free products or exclusive deals
When determining the compensation of an influencer it’s
important not to base payment solely on number of subscribers or
followers, but more on the number of people watching, liking and
commenting within a two week time frame. Try to identify if there’s
an average number to more easily determine engagement and
more importantly, whether the creator is still relevant in the space.
-Ryin Bradley
Director of Business
Development, Grapevine
Compensating Influencers
“ ”
Guide to Influencer Marketing | IMI
16

10. 1st and foremost identify your brand’s
goals and bandwidth so that you
know what you’re looking for in a tool.
Second, consider features like: the
number of influencers a tool has data
for, CRM functionality for nurturing
an influencer network in house, and
tracking and campaign analysis.
-Kristen Matthews
Influencer Marketing
Consultant & Thought Leader
@kristenwords
How to Find
Influencer Tools
“ ”
Compensation Chart
OFTEN NEVER
SOMETIMES
Brand Ambassador
Social Media Influencers
Independent Bloggers
Journalists/Contributors
Guide to Influencer Marketing | IMI
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11. How to Find Influencers
Brands want to find and
work with influencers
whose audiences may be
interested in their product
or service. These tools will
give you a huge boost in
your influencer marketing
efforts because of the
aggregate data and efficient
capabilities they provide.
Influencer Tools
How to Find Influencers
GroupHigh
Identify bloggers to work with by searching through its blog database
Reach out to bloggers using email templates and built-in email tools
Monitor progress of blogger outreach campaigns by seeing who you’ve
contacted, who has accepted, and who has posted your content
TapInfluence
Access thousands of experienced influencers with acceptance rates of over 80%
Identify relevant influencers by comparing profile, performance, and audience data
Build and execute influencer marketing campaigns
Measure campaign performance with multi-tracking analytics
*Pricing: Standard - $1,999/month; Enterprise and Agency – Contact for quote
Bloglovin’ Activate
Build your influencer community
Activate and manage influencer campaigns
Measure social engagement and blog performance in real-time
Cision
Identify influencers using its media database of 1.6 million contacts and outlets
Search by topic for coverage and recent tweets from relevant contacts and outlets
Access in-depth profiles to build relationships with influencers that matter most
*Pricing: Contact for quote
BuzzSumo
Search for key influencers in any topic and follow them directly within platform
Analyze the content, topics, and domains that influencers share
Set up alerts when an author publishes new content mentioning your specified keyword(s)
*Pricing: Pro - $99/month; Agency - $299/month; Enterprise - $999/month
Grapevine
Identify and collaborate with trusted YouTube creators to promote your product/service
*Pricing subject to change.
Guide to Influencer Marketing | IMI Guide to Influencer Marketing | IMI
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12. ReadyPulse
Discover relevant influencers, customers, and brand ambassadors and their content
Activate influencers to create user-generated content (UGC) for your brand
Collect, review, and manage consumer-generated content across multiple social channels
Measure revenue, conversions, visits, impressions, and engagement from UGC campaigns
*Pricing: Contact for quote
Pitchbox
Find targeted influencers
Create personalized templates to reach out to influencers (includes automated follow-up)
Manage social media activity, contact history, and influencer relationships
Monitor performance of influencer campaigns
*Pricing: Startup - $95/month; Business - $195/month; Agency - $295/month; Enterprise -
$1,000/month
NinjaOutreach
Create templates with custom fields for personalized influencer outreach emails
Monitor performance of outreach templates (open rates, click through rates, and reply rates)
Set up in-app and email notifications to alert you when influencers reply
*Pricing: Small agency - $49/month; Large agency - $129/month; Enterprise - $249/month
HelloSociety
Find influencers to create professional-quality content for your brand with their unique style
Influencers create content that’s specifically made for the platform it gets posted to
InstaBrand
Partners your brand with the right influencer from their database to create organic content
and endorse your product to their followers
*Pricing subject to change.
We’re big believers in mixing influencers on a campaign who
have different reach levels. Influencers with large followings
can generate impressive analytical reach numbers, but it’s our
experience that the lower to middle reach influencers have
greater engagement with their audiences. If you think about
it, that makes sense because influencers with smaller reach can
stay connected with a larger percentage of their followers.
-Dave Williams
President, CFO, FitFluential
What to Look for in an Influencer
“ ”
Guide to Influencer Marketing | IMI
22

13. What to Look for in an Influencer
Quality Content
1
Engagement
2
Audience Size
3
Unique Page
Views
4
Domain
Authority
5
Potential
Impressions
6
Budget/
Compensation
7
Voice/Tone
8
Appropriate
Niche
9
Quality Content
Use of original imagery & writing
Make sure the influencer content doesn’t lack substance
Make sure influencer content isn’t filled with grammatical and spelling errors. If so,
engaging with them can hurt your brand
Make sure your influencers make sense for your campaign goals (backlinks,
sales, email subscribers, social shares, traffic, etc.)
Personal stories of influencers genuinely using, liking, and mentioning a
product, brand, or service appear to be more authentic and trusted by
consumers than product reviews.
Bloggers with a smaller amount of sponsored content are more trusted than
bloggers with a large amount of sponsored content because they appear to be
more authentic.
Look to see how active the influencer is on their website, blog, or social media
If the influencer is an infrequent poster on their website or blog, their
audience probably isn’t very engaged
Engagement
A large audience doesn’t necessarily mean influence
Look at the likes, shares, replies, comments, etc. on their website and
social media to understand what kind of engagement they usually get
Take note of their audience’s reactions and see if they’ve actually
influenced their decisions and actions
Is the engagement consistent on the influencer’s social media?
If they’ve done previous endorsements or partnerships, see what
their audiences reaction was
Look at what their audience said in the comments and shares
Audience Size
Review audience of influencer or blogger to determine potential
reach of the content.
A larger audience is not always best. An influencer with a small, highly engaged
audience may have more trust with their niche and may be a better
representation of your brand message than a large blogger with an audience
that is not as engaged.
Guide to Influencer Marketing | IMI Guide to Influencer Marketing | IMI
2524

14. Unique Page Views
Resist the urge to only look at unique visitors when measuring an influencer’s reach
An influencer with a smaller reach that aligns best with your brand is more valuable
than an influencer with 100,000 unique monthly visitors who only mildly aligns
with your brand
Domain Authority
Domain authority is a score from 0-100 developed by Moz that predicts how well
a website will rank in the search engines. When an influencer has a high domain
authority, it means that their website has been linked to numerous times and it is a
strong site.
This is important because your website can have tremendous SEO benefits from
influencers
Links to your website from other websites helps build “authority points” that help
you rank higher on Google
Check out their Alexa ranking at http://www.alexa.com/siteinfo/website-value.net
Mozbar Tool/Extension: https://moz.com/tools/seo-toolbar
Potential Impressions
# of followers
# of monthly views on their website
# of e-mail subscribers
Appropriate Niche
It’s important to identify the RIGHT influencers that display authority in the same
niche as your brand (don’t be tempted to choose high-profile influencers with tons
of followers if they don’t match your brand)
An ideal influencer will already be talking about the topic you’re pitching them
Make sure that your influencers are people that your target audience will find
relevant, authentic, and trustworthy
Voice/Tone
Look at how an influencer’s content is aligned with your brand’s messaging
Read through their past content to get a sense for what type of consumer they are
Make sure to choose an influencer who showcases the same personality as your
brand’s
Make sure the influencer appears to be authentic and genuine to their audience
Bloggers with a smaller ratio of sponsored content appear to be more authentic
and trusted
Budget/Compensation
Some influencers will do it for free, but most medium-high tier influencers require
compensation
Develop a compensation package for your influencers
Examples of compensation include monetary, or in the form of a product or service
2726

15. Brand Awareness
Potential Reach, Video, Views,
Followers, Engagement Rates,
Page Views/Unique Monthly
Visitors, Blog Comments
Website Traffic
Page Views/Unique Monthly
Visitors, Engagement Rates,
Blog Comments
Content Links
Whether they have mentioned
the brand before, Page Views/
Unique Monthly Visitors,
Engagement Rates
Purchase
Page Views/Unique Monthly
Visitors, Followers, Engagement
Rates, Affiliate Programs, Coupon
Codes, Tracking Tags
Loyalty
Engagement, Social Listening,
Referrals, UGC
First, establish your goal and define success metrics. Then look to bloggers/influencers who may
be able to help you achieve your goals. Say you want to get more User Generated Content (UGC):
look for bloggers who take high quality imagery and receive high engagement rates on their
content. Maybe you’re looking for product sales: identify bloggers who are comfortable using
affiliate links, sharing product discounts, have a “liketoknowit” presence, etc.
Here are different goals and metrics to look at when
identifying how you should select influencers.
Driving business online requires both authority and trust.
Authority can come through certifications, testimonials,
and - most of all - recognition from your peers. Influencer
marketing is critical to growing your reach and acquiring
the trust and authority of relevant audiences.
-Douglas Karr
CEO, DK New Media
Developing an
Influencer Strategy
“ ”
Guide to Influencer Marketing | IMI
29

16. One thing is for sure: You
can’t just hire an influencer
and expect results.
You need to develop a
comprehensive influencer
strategy revolving around
goals, metrics of success,
content strategy, and
relationship management.
Developing an Influencer Strategy
Follow these 12 steps:
Set a Goal
Brand Awareness, Engagement, Sales, Website Traffic, UGC, Real life storytelling using product
Determine Metrics of Success
New website visitors, Sales, New followers, Social engagement, Mentions, Reach
Determine how you want to work with influencers based on what your goal is
Product reviews, Giveaways, Content creation, Unique hashtags, Video reviews/tutorials/
testimonials, Takeovers on social channels, Live Streaming, Affiliate programs, Pre-Event/Event
promotion, Content Sharing/Links, Co-hosting Twitter chats
Define your method of compensation
Product, Monetary
Create a list of influencers who will help you reach your goal
Develop your pitch. Include:
Why you want to work with the influencer, How you want to work together, What you each
get out of the relationship
Conduct the Outreach
Follow Up & Negotiate
Coordinate product fulfillment if applicable, Collect Invoices/W9’s if applicable
Share influencer’s content/engage with them
Thank the influencer & ask if they are open to other opportunities
Measure success of the campaign
Continue engaging with the influencer to keep the relationship going

17. How to Create a Pitch
Make it personal
Influencers like to hear that you’ve read their posts
and are familiar with the topics they write about
Read a couple of posts, their bio, and social media
and write a pitch that sounds like you’ve been
following their blog from the start
Include a link to one of their posts that you
particularly enjoyed or found interesting in the
intro of your pitch
Subject line
Write a straightforward and attention-grabbing
subject line that makes them interested
Using a simple and conversational subject line is
more effective than something that sounds too
much like a sales pitch
Clearly explain why your pitch will be relevant to
their website/blog and their audience
To
Subject
Hey Emily,
Be clear on what you’re asking for
Make it clear in your email right away what your expectations are from the influencer and what you’re willing
to give them in return for their time and collaboration - This should be a mutually beneficial relationship so
it’s important to be clear on what you each get out of the partnership
Let them know that their role and opinions are valued by including them in brand decisions instead of
treating them like a secondary extension of your brand
In your first email to an influencer, give them the option to work together on an ongoing basis rather than a
“one and done” campaign
Do your homework
Take the time to read through posts on their website/blog before pitching
Be familiar with what types of stories and content they post, the tone they use, and who their audience is
Try to tie your pitch to something they’ve written about in the past (if possible)
Check for spelling/grammar & contact information/relevant links
Include all necessary assets (ex: press kits, social promo images, etc.)
Provide value
Be sure to explain how and why working with your brand will be beneficial to
them and their audience
Timeline
Provide influencers with a reasonable timeline so they can decide if they want to
participate in your campaign
Be clear about deadlines from the start if you have time-sensitive campaigns (ex:
holiday gift guides)
Human to human
Write your pitch just like how you talk - light and conversational tone
Reference something you share in common with them (if applicable)
Influencers like
to hear that you’ve
read their posts
Guide to Influencer Marketing | IMI Guide to Influencer Marketing | IMI
3332

18. Rule of thumb
is to follow up
within a week
Outreach & Follow Up
Outreach
Rule of thumb is to follow up within a week (depending on time sensitivity)
Follow up should be clear that it is a follow up, don’t repitch
Organization
Create a template that organizes the influencer, notes regarding your correspondence,
blog links, social share links, invoice/W9 links, and any unique discount codes
Coordinate appropriate resources for invoicing and product fulfillment, if applicable
Tools you can use to keep track and remind you to follow-up include Boomerang, Follow
Up Then, and Sidekick
Use social listening to create private lists on Twitter to actively engage with influencers
you are pitching during the outreach process
Set up Google Alerts to monitor conversations around the piece or check hashtag usage
Follow up
Follow up with any questions they may have in a timely manner
Send a thank you email and ask if they’d be interested in working with you in the future
35

19. Analyzing Results of
Campaign Performance
Break it down by the goal
of the campaign, the KPIs
for that goal (engagement,
sales, etc.) and how you
measure/collect the data
around that goal and KPI
Sales/Conversions: How much revenue did the influencer campaign bring in? How many coupons were
redeemed, affiliate links clicked/redeemed, or product purchases made during the campaign?
Impressions/Reach: How many people were exposed?
It’s helpful to establish a protocol for how impressions will be measured before the campaign
Click-Through Rate (CTR): What percentage of people who saw the collaboration clicked on it
This number will illustrate how effective the call-to-action (CTA) was in the collaboration
Traffic: How many people visited your site or attended an in-person event as a result of the collaboration?
Site visits can help quantify the uptick in traffic, and identify traffic sources
Having your influencer use UTM codes can help you monitor the sources of your traffic
New social media followers: How many followers did you gain as a result of this collaboration?
Engagement: How many likes and comments did the influencer get on the collaboration? How many
influencers engaged with the content? (Likes, Comments, Shares, Repins, Video Views)
Sentiment: Was your post popular because it was awesome, or was it because people were complaining
about your brand? Monitor the comments made on the campaign.
Leads: How many emails or sign-ups did you capture as a result of the collaboration with the influencer?
Track the ROI from new sign-ups resulting from this influencer campaign
Additional KPI’s:
Cost Per Impression (CPM)
Average Sale Value
Cost Per Acquisition (CPA)
Guide to Influencer Marketing | IMI Guide to Influencer Marketing | IMI
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20. Most influencers
expect some kind of
compensation when
working with brands
Legal Things to Be Aware of
When Working with Influencers
Disclaimers
If you pay an influencer to promote your brand on their blog/social media, they must include a disclaimer
on each sponsored post
Nofollow links
If an influencer receives a free product/service in exchange for writing a review, they need to use the
“Nofollow” tag on all links to your website and social media
Alerts search engines that these links shouldn’t be counted as natural/organic links to the brand’s website
Invoicing
Most influencers expect some kind of compensation when working with brands
Be sure to reach a mutual agreement between brand and influencer about appropriate compensation (ex:
free product/service vs. monetary compensation)
Content Usage/Terms of Use
Brands who wish to use/own any influencer-generated content would have to document those rights in a
license to the company and influencers would need to provide consent beforehand
Social posts/FTC rules (#ad, #sponsored)
Facebook/Twitter/Instagram: Include #ad or #sponsored on brand sponsored posts
YouTube: Disclaimer must be made at the beginning of the video and preferably repeated multiple times
for longer-form videos (not enough to just put a disclaimer on details or description page)
Examples of when influencers need to include disclaimers:
If you pay an influencer for a sponsored blog post and they share the post on their social media
If you ask an influencer to promote your post on Facebook/Twitter/Instagram/Snapchat a specific
number of times
If you pay an influencer to do an Instagram takeover
If you give a gift to an influencer in exchange for a blog/social media post
If influencers include affiliate links within their blog posts or social media posts
If influencers are participating in a contest/sweepstakes via social media (include #contest or #sweepstakes)
Guide to Influencer Marketing | IMI
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21. What Next?
If you need any help creating your influencer marketing strategy or conceptualizing
ideas for influencer campaigns, feel free to consult with one of our influencer marketing
experts by calling (866) 563-0620 or e-mailing contact@internetmarketinginc.com
How to continue working with influencers/leveraging
established relationships
Work with influencer to create a yearlong plan for upcoming projects
Set up a contract between brand and influencer to establish payment
schedule and project collaboration
Invest in a platform to organize and manage your influencer marketing
strategy and relationships
Track all engagement, traffic, and media that you earn from influencers
and reward them based on performance (keeps influencers happy and
maintains an ongoing relationship)
Invite influencers to create content for different areas of
the brand’s imaging
How to repurpose content across brand channels
Review all your content and identify which pieces are evergreen and
have the most engagement
See if you can improve and add value to any existing topics and articles
Repurpose topics and articles into other content types (ex: blog posts,
infographics, videos/webinars, eBooks/whitepapers, etc.)
Repost and re-promote the new content to social media (Facebook,
Twitter, Instagram, LinkedIn, and YouTube)
Analyzing other opportunities to work with these individuals
Consider creating a brand ambassador program and recruit relevant
influencers to join
Guide to Influencer Marketing | IMI
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