Influencer marketing leverages individuals who can impact consumer behavior and purchase decisions by engaging with their audiences through content. This strategy can significantly boost engagement and sales, as consumers often trust endorsements from influencers more than traditional marketing. Brands are increasingly recognizing the importance of relevant influencers and are shifting their marketing budgets accordingly, with many considering influencer collaborations essential for product launches and brand visibility.

1. EFFECTIVE WAYS TO LEVERAGE
INFLUENCER MARKETING

2. WHO ARE SOCIAL
INFLUENCERS?

3. Who is an influencer?
An influencer has the ability to change
behavior or impact purchase decisions
in a given context. On the social web,
influencers have earned an engaged
audience by producing content on
specific topics

4. How influencers drive social
engagement?
CREATES SHARES TWEETSLIKES COMMENTS
SOCIAL INFLUENCERS
create direct brand
endorsements
THEIR AUDICENCES
drive endorsements
through engagement with
influencer content
The consumer has raised
their hand and said “I am
interested”.This is now also
getting correlated with the
increase in sales.

5. The Power of Influence
5K ~ 50K
Unique Monthly Visitors
16X
higher average
engagement rates
than paid media and
owned alternatives

6. Influencer Marketing Campaign
Performance
100
Influencers
drives 1K
Actions
30K – 40K
Social Endorsement Delivered
TO MILLIONS OF CONSUMERS

7. WHAT CUSTOMERS ARE
SAYING ABOUT
INFLUENCERS…

8. 20%
of women will consider
purchasing products
supported by
influencers

9. 68%
of consumers trust
online opinions from
other consumers

10. 30%
of consumers under 32
spend time on social
media digesting peer
written content

11. Conversions increase from
3~10X
when brand shares content
through influencers in their
industry

12. 47%
readers consult blogs
to find new trends and
ideas

13. WHAT BRANDS ARE
SAYING ABOUT
INFLUENCERS…

14. 88%
of influencers tell
friends about the
brands that sponsor
them.

15. 72%
of influencers share
additional posts about their
sponsors outside of any
contractual agreement

16. 44%
of influencers decide to work
with a brand because the
opportunity is relevant to
their own audience

17. 60%
of fashion and beauty
brands have an influencer
marketing strategy in place

18. 21%
of fashion and beauty
brands plan to invest in
influencer marketing in next
12 months

19. HOW BRANDS ARE
USING INFLUENCERS…

20. 84%
brands find influencers
manually instead of using
influencer identification tools

21. 69%
brands say they use
influencers while launching
new products

22. 72%
say the relevancy of the
influencers and their
audience is more important
than their reach

23. 85%
say email is the most
effective channel to reach
influencers

24. 59%
say influencer marketing
budgets will increase in
2016

25. HOW TO TARGET AND
IDENTIFY ADVOCATES
AND INFLUENCERS

26. Find the Right Power Influencers
Start by creating a profile of these ideal
influencers through different platforms
AGE GENDER LOCATION
PLATFORM AVERAGE AUDIENCE SIZE

27. Reach out to influencers the Right Way
Keep it simple.
Introduce your brand via email
State the interest
Describe the mutual exchange value
/ gratification

28. Social Currency: The Mutual
Exchange Value
Social currency can be divided into five categories
CONTENT BRAND RECOGNITION PRODUCTS, SAMPLING
UNIQUE EXPERIENCES SWEEPSTAKES
When brands repurpose influencer content on their
owned channels, it outperforms the brands own
content by an average of 3 ~ 10X

29. Sources:
http://www.trafficgenerationcafe.com/influencer-marketing-11-ways-
to-be-memorable/
http://www.trafficgenerationcafe.com/10-ways-to-successfully-
engage-influencers/
http://www.traackr.com/influencer-marketing-framework
http://www.traackr.com/why-invest-influencer-marketing
http://sproutsocial.com/insights/influencer-marketing

30. I am a high-energy, confident professional with
an infectious enthusiasm for technology. As a
highly organized and friendly professional,
received industry recognition and awards by
winning various digital marketing activities for
Coca-Cola in EFFIES and IAMAI awards for
campaigns like ‘Sprite Teen Till I Die’ and
‘Facebook Feature Phone Campaign’ to
increase recruitment and frequency for the
brand among mobile phone users. Possess a
strong technical background by completing B-
Tech in computer systems and working as a
programmer. My hobbies include watching
Sci-Fi movies and reading books on business
and digital marketing.
ABOUT ME

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