The document discusses BuzzFeed's data-driven content creation process and how they use data insights to inform new content. It also covers emerging technologies like wearables, robotics, VR/AR, and live streaming. Finally, it provides best practices for brand activations, emphasizing experiences that provide value, resonate locally, and encourage social sharing.
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Scott McNealy Keynote at ForgeRock Open Identity Stack SummitForgeRock
Presented by Scott McNealy, Co-Founder of Sun Microsystems and current Chairman of Wayin at ForgeRock Open Identity Summit, June 2013
Learn more about ForgeRock Access Management:
https://www.forgerock.com/platform/access-management/
Learn more about ForgeRock Identity Management:
https://www.forgerock.com/platform/identity-management/
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
Five Years of Innovation Missions - What Have We Learned?Nancy Lane
The Local Media Association has hosted five Innovation Missions. These weeklong study tours feature visits to the world's top technology and media companies including Google, Facebook, LinkedIn, Twitter, BuzzFeed and more. This presentation recapped the top takeaways from all five combined. It was delivered on 10/2/14 at the Local Media Innovation Conference. Panelists included media execs that attended multiple IM's.
Scott McNealy Keynote at ForgeRock Open Identity Stack SummitForgeRock
Presented by Scott McNealy, Co-Founder of Sun Microsystems and current Chairman of Wayin at ForgeRock Open Identity Summit, June 2013
Learn more about ForgeRock Access Management:
https://www.forgerock.com/platform/access-management/
Learn more about ForgeRock Identity Management:
https://www.forgerock.com/platform/identity-management/
The Digital Lab @ SXSW 2015: Don't Miss These Panels!BBDO
SXSW Interactive 2015 is set to take off! This year’s festival is bigger than ever, and with more than 600 different panels to choose from, attendees have some tough decisions to make.
So, the Digital Lab has assembled its own day-by-day “curated tour” of SXSW specifically for brands and marketers.
We’ll also be reporting back live from Austin all week, so be sure to follow us on Twitter at @TheDigitalLab.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
In today’s connected culture, earning and maintaining attention is hard.
Funnels and channels are out of date and irrelevant. Digital is no longer about reach or exposure. Or, it is, but not just about that. Reach is the beginning. Digital success is all about ‘what’s next.’
Building relationships is about humanity: People respond to being asked for help.. It’s no longer about attention or loyalty, its about a shared sense of purpose. From Tom’s to Patagonia, mission is key.
Caleb Gardner, Digital Director of Organizing For Action, is strategist behind President Obama’s digital relationship-building operation. He joins Barefoot Proximity’s strategist Craig Heimbuch for a discussion about the nature of relationships between people and brands and why digital success means behaving more like humans than marketers.
1. How should marketers and movements think about strategy in today’s digital climate? Do traditional funnels and channel thinking still matter?
2. Why is asking for help more important than offering something for free? And how does digital ubiquity make it easier to create real relationships at scale?
3. Why does reach matter less than depth? How can brands and movements benefit from the thinking that 60M followers don’t matter?
Find out the answer to these questions in BBDO + Proximity's presentation, "Human Nature @Scale."
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.
Johnnie Walker Social Media Analysis Q4 2015Unmetric
Take a deep dive in to the social media metrics behind Johnnie Walker's social media efforts as it posts asipirational lifestyle content involving its whiskey brands.
Digiday Brand Conference: The Jack Daniel’s Digital Story Digiday
Hear how Jack Daniel's has created engagement and advocacy for the brand by creating great experiences through responsive design and social conversation.
Moderator: Tom Troja, founder, Social Symphony @trojahorse
Speakers: Carmen D'Ascendis, director of global marketing, Jack Daniel's
Cordell Lawrence, global community manager, Jack Daniel's @cordell82
Comparison of Wild Turkey, Jim Beam, Jack Daniels, American Honey and Other T...Unmetric
Take a deep dive in to the social media habits of top whiskey brands in Australia on Facebook. Find out how well known brands like Jack Daniels, Jim Beam and Johnnie Walker engage their community with relevant content and campaigns.
Business design, Miša Lukić, Leo Burnett Srbija, MQ konferenca, 14. November ...Zdruzenje_Manager
Miša Lukić, ustanovitelj in lastnik oglaševalske agencije Leo Burnett Srbija s 130 zaposlenimi, velja za enega najuspešnejših oglaševalskih managerjev na Balkanu. Svoje voditeljske veščine je brusil tudi v Kuvajtu, Dubaju in Bolgariji. Prejemnik letošnjega priznanja najboljši zaposlovalec v Srbiji je razvil posebno tehniko nabora novih sodelavcev, pri katerih najbolj ceni integriteto, čustveno inteligenco in osebno energijo. Kot sam pravi: da bi vam delo hitro minilo, morate do njega gojiti strast. Zadnja leta se navdušeno poglablja v raziskovanje poslovnega dizajna (business design).
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Did you know that consumer reviews are trusted 12x more than product descriptions from brands and manufacturers? Considering the importance of consumer reviews, brands should be putting an active effort into managing their social CRM. This paper describes how to build the foundations of successful social CRM.
Johnnie Walker Social Media Analysis Q4 2015Unmetric
Take a deep dive in to the social media metrics behind Johnnie Walker's social media efforts as it posts asipirational lifestyle content involving its whiskey brands.
Digiday Brand Conference: The Jack Daniel’s Digital Story Digiday
Hear how Jack Daniel's has created engagement and advocacy for the brand by creating great experiences through responsive design and social conversation.
Moderator: Tom Troja, founder, Social Symphony @trojahorse
Speakers: Carmen D'Ascendis, director of global marketing, Jack Daniel's
Cordell Lawrence, global community manager, Jack Daniel's @cordell82
Comparison of Wild Turkey, Jim Beam, Jack Daniels, American Honey and Other T...Unmetric
Take a deep dive in to the social media habits of top whiskey brands in Australia on Facebook. Find out how well known brands like Jack Daniels, Jim Beam and Johnnie Walker engage their community with relevant content and campaigns.
Business design, Miša Lukić, Leo Burnett Srbija, MQ konferenca, 14. November ...Zdruzenje_Manager
Miša Lukić, ustanovitelj in lastnik oglaševalske agencije Leo Burnett Srbija s 130 zaposlenimi, velja za enega najuspešnejših oglaševalskih managerjev na Balkanu. Svoje voditeljske veščine je brusil tudi v Kuvajtu, Dubaju in Bolgariji. Prejemnik letošnjega priznanja najboljši zaposlovalec v Srbiji je razvil posebno tehniko nabora novih sodelavcev, pri katerih najbolj ceni integriteto, čustveno inteligenco in osebno energijo. Kot sam pravi: da bi vam delo hitro minilo, morate do njega gojiti strast. Zadnja leta se navdušeno poglablja v raziskovanje poslovnega dizajna (business design).
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Marketer as Maker? MIMA 2012 presentation by Robbie WhitingRobbie Whiting
Few disagree that technology has changed the way people interact with the world. For brands, “Digital” is a requisite (but ill-defined) competency. To succeed in a world of consumers tuned-out to traditional advertising — a world of connected devices and fragmented experiences — marketers are developing skills more akin to software and product development than advertising. “Making” has become a rallying cry for agencies. But is building robots, mobile apps and products really the future of marketing? Let’s explore the opportunities, pitfalls and misconceptions of ‘marketer as maker.’
This presentation was prepared for and delivered at the Telstra Smarter Business Magazine Live & Local event held on the Sunshine Coast on 27/10/11 by Yvette Adams of The Creative Collective.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Website Marketing & Social Media for Business. Simple Tactics for 2011Smartdog digital
A presentation we gave to members of the Federation of Small Businesses in York, UK.
The presentation was aimed at giving small business owners an overview of website marketing and social media helping them to improve their understanding. We give business owners our top 10 tips for 2011.
Ideal for businesses with a basic to medium understanding of online marketing.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
This looks at the biggest trends in consumer behaviour each year for 10 years starting in 2005 through to 2015. I wanted to be able to articulate this shift I was observing and feeling but couldn't quite describe.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Similar to Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation (20)
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
With CES 2015 around the corner, brands are giving increased attention to emerging technology. But how are brands to decipher which technologies are important and which are not? Furthermore, how do they find value in them? Find out in our latest thought paper.
Responsive & Adaptive Design: Delivering Websites That Delight Your UsersBBDO
Considering that mobile and tablet users constitute an ever-growing share Internet traffic, designing websites with a mobile-first strategy is crucial to a sites success. This paper considers the two UX design techniques that can bring beautiful web design to the smaller screen.
Facebook has re-released Atlas, the ad serving platform it purchased from Microsoft in 2013. What are the recent changes, and how will they impact advertisers? Learn more about it in this white paper.
The era of organic reach on the Facebook platform has seemingly come to an end, giving rise to an era in which paid reach is the only method for guaranteed reach. This paper examines how brands and marketers can adapt to this new era.
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Two weeks ago we released an infographic showing the life of a normal person as we imagine it in 2025. The kinds of automated services illustrated in that graphic that will appear over the next decade are all enabled by the same piece of technology: the API. What APIs, or Application Programming Interfaces, do is provide programmers with a simple way of connecting their programming into the data and services of an existing program. Any websites that embed Google or Facebook logins are accessing an API provided by Google or Facebook to authenticate users' identities. Similarly, as personal data becomes stored in the cloud, companies with permission to access such data are increasingly plugged in to their consumers' changing status and needs.
Beyond just explaining how APIs are driving technological advancements across every industry, our latest Digital Lab Thought Piece provides useful tips for any business on navigating a world based on APIs - whether that means activating the APIs that are already out there, or building one of your own to create new revenue stream or make your services indispensable.
As a teaser for our thought piece on APIs, we decided to illustrate the power of APIs by imagining how our personal lives might be affected by these platforms over the next decade. This graphic shows just a few of the changes and innovations we can expect by 2025, enabled by the open API revolution and the explosion of developers using APIs as a foundation for personal and professional projects.
in 2012, citizens of the world gathered in front of television sets, smartphones, tablet devices, and computers to watch the action of the Olympic Games unfold in London. However, our research report "Meet the Screens" taught us that not all screens were created equal. Using insights from this report as a lens, BBDO and Proximity investigated how different countries are expected to consume Olympic Games content.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
A white paper focused on the driving factors and future implications of location based services and associated mobile innovation. This paper is presented by The Digital Lab and written by Keith Pinney, Channel Planning Directory...
A thought paper on how the social media revolution is changing consumer behavior and the practice of shopping online and offline. Written by David Bear and Mike Szabo of Atmosphere Proximity and presented by the Digital...
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
53. BEST ACTIVATIONS:
1. Provide an immediate value for attendees
2. Play on a local flavour that resonates with
attendees
3. Is an immersive experience that naturally
encourages social sharing.
Let’s talk about BuzzFeed. Their video division is now driving 1 billion views per month. In January alone, they generated over 18 billion impressions across all types of content. If we want our work to have a larger impact, we’d do well by paying attention to what BuzzFeed is doing.
You think of BuzzFeed as a website or a publisher. They think of themselves as a data company.
This is BuzzFeed’s new operating model. (One of the key slides from Jonah Peretti’s speech.) Note: data, data, data. Data drives everything Buzzfeed does.
In their own words.
(And, by the way, I’d encourage us all to look at BuzzFeed for inspiration - as they’re making things they know will work.)
Data allowed BuzzFeed to shoot the now-famous Obama selfie stick video (“Things Everybody Does But Doesn’t Talk About”) in 9 minutes. (They had the experience to know what content - and even what shots - would connect with the audience ahead of time.)
Similar to what Netflix was able to do in developing House of Cards. (The extensive data they had on their customers indicated that it would probably be a success.)
But insight doesn’t scale at the same rate as data. And that’s what we care about. We need to know what to do with the data.
Data is also what drove BuzzFeed to change their business model.
BuzzFeed is now optimizing to the share rather than to the pageview. (The Obama video, for example, was published solely on Facebook’s native video stream.)
Why?
BuzzFeed says that in January, it received 420 million views via referrals from Twitter, Pinterest and Facebook. Pretty good! But it generated 18 billion impressions on those platforms — and it wants to start making the most of that giant opportunity.
(Cough, native, cough.)
(So think about that when you’re developing KPIs)
But they actually care more about impact (the impact that their content has on culture) than they do about shares. Which we can measure! (With enough money.)
(And think about that even more when developing KPIs)
So the MSNBC logo here is actually pretty important.
And on that note, I’ll leave you with this.
I saw our client Linda Boff speak at a panel where she brought up Moonboots, which GE developed in partnership with Jack Threads.
How would you describe this as a creative idea?
A product?
No…
(They made just 100 pairs.)
It’s content.
Or maybe UGC, if the user is the press.
And these are some serious publications. And this is content that was widely shared.
So think about that when selling your next idea.
So maybe next time think… (slide text) …and work backwards from there when thinking about how to distribute it.
Accurate answers to each of these questions can be found in the data.
From a technology standpoint, SXSW had a lot to offer this year. As an agency pushing digital harder and harder, it’s good for us to take a look at what new technologies are surfacing and how people are using existing technologies in new ways. Here we’ll go over a few examples we thought were great this year at SXSW.
iBeacons are small devices that emit bluetooth signals to your phone, allowing anyone to measure proximity, pushing notifications and other content when you are in certain areas. Beacons are not a new technology but they have just recently become cheaper and therefore more accessible to brands.
The biggest story with beacons at SXSW is with SXSW itself. They implemented 1000 iBeacons across downtown Austin, one of the biggest showcases of beacons to date. Syncing with the app, the beacons send push notifications when you’re near a panel it thinks you’ll be interested in, when you’re near a good taco spot that wants to give you discounts, or when you’re in a keynote and there is a discussion going on within the app. The best insight we took out of these beacons is that the “near me” functionality is slowly disappearing, because beacons allow for a more accurate mapping experience.
Wearables continues to be a trend at SXSW, but this year, there was a lot of talk about data within wearables, and function over flashiness.
Many panels we sat in talked about the current issues in datamining wearables. With the invention of smart fabric (wearables you don’t know are wearables), many people won’t even know data is being collected. To that note, exactly what data is collected? Who owns it? What sorts of privacy issues do we need to conquer and when will policies be put into play for wearables.
One really cool example of wearables at SXSW was tinitell, a GPS smartwatch for kids. The watch features a week long battery life with 60 minutes of talk a month, allowing parents to not only keep track of their kids, but also to communicate with them without giving them the responsibilities that come with having a cellphone.
A designer by the name of Pauline Von Dongen created a line of solar clothing, infusing solar panels into fabric. On a sunny day, one can charge their phone in about an hour with these wearables.
A company called Frog Design unveiled the future of drone technology with their wearable drone concepts. While wearable drones may sound like an oxymoron, they work as devices you wear and when activated, they fly around you doing various tasks. This first one, Flare, is a GPS and mapping drone that flies in front of you as you walk, guiding you to where you want to go.
Another wearable drone, Breathe, floats in front of your face, reading the air quality and cleaning the air you breathe.
Since the umbrella hasn’t been updated in over a hundred years, they want to create the Parasol, a wearable drone that protects you from the weather.
Robotics and robots were all the buzz at SXSW this year.
Coming in as cutest exhibit was the Robot Petting Zoo. It was a room with both ground and arial robots that you can touch, operate, and even learn how to code. This was an area loved by both kids and adults throughout SXSW.
A Japanese startup, Exii, unveiled a 3 printable robotic arm that can be printed for as little as $300. The startup developed this technology with under $10,000 in research and prototyping. This is paving the way for cheaper and easily accessible prosthetics.
One of the scariest things at SXSW is the BINA48, an artificial intelligent robot designed to be a “mind clone” of a living human being. Loaded into it are the memories, demeanor, and personality of its living counterpart and has the ability to have a conversation in the same way a living person would. The idea is to one day allow consumers to upload their consciousness to the cloud and live beyond their death.
This sort of idea is why the robot protests made so much sense to people. People were walking Austin carrying homemade signs about stopping robots and how human intelligence should always be above robot intelligence out of fear of the robot apocolypse (think iRobot or the Matrix). It was actually a marketting stunt for a dating app, but the protest seemed so real that people actually started joining in with the “AI Go Away” chants.
With BBDO building out our VR capabilities, it’s important to look at what’s going on in such in the world of such a young media.
Beyond Sports and Google Cardboard launched a VR experience that simulates past famous soccer matches in VR, allowing you to experience the past from many perspectives.
Mattel is also teaming up with Cardboard to re-release the View-Master, which is actually pretty much a stereoscopic version of the old View-Master, allowing you to look around within experiences such as the paleolithic dinosaur era. This shows the current limitations of VR in that there is not a lot of interactivity available. Users are presented mostly with a static experience that they have no control over.
Some companies, however, are working to solve the lack of interactivity issue. At SXSW Gaming, we saw a lot of attempts to make VR more controllable from the user’s end. The NOD Ring is a good example, it is a ring that acts as a button, so when people are playing shooters, they can use their finger as the gun.
Another experience partnered Oculus, Leap Motion, and a proprietary foot board that allows users to lean forward and backwards to control movement and use their hands in front of their face to interact within a game experience.
Eyetracking is nothing new, but the thought of building it into VR means people with have even more control than just head movement.
Lastly, we’ll leave it with this GoPro VR camera. It may look weird, but with the financial problems of filming in VR (it’s expensive), inventions like this will make the media much more accessible to the masses.
Here are 3 examples of tech and innovation that I’m proud to say we’re already actively exploring at the agency. Each topic garnered a lot of buzz at SXSW this year and each are foreseeable game-changers in regards to how we consume content.
VR was the most talked about piece of tech at SXSW for the second year in a row. We’re literally witnessing the birth of a new medium that will continue to drastically change and get better each year. With short form content and flashy demos making up the majority of first-wave VR content, brands have a unique opportunity to lead the way. The VR experience is so impressive and immersive that “ads” on the platform will initially be universally embraced but we will constantly be challenged to keep up with the content makers of film and games. New partnerships with these makers will form.
And with a new storytelling medium comes new challenges. To seamlessly leap into other worlds we will have to develop new storytelling techniques while defining and mastering new production workflows. With so much unknown about the VR making process- how will our clients react to this new way of working? We have to guide them.
After every great VR demo everyone’s first reaction tends to be “I would love for X person to see this!”. There is a high sharability factor. VR is becoming increasingly accessible with products like Google Cardboard and Samsung Gear VR and with Facebook acquiring Oculus Rift last year, soon we’ll be able to experience our social networks in a VR environment.
Turning the seemingly mundane into a spectator’s sport, live streaming is having its moment in the spotlight right now with the introduction of simple to use mobile-based apps. Now anyone can seamlessly stream anything using their mobile devices. From receiving unfiltered breaking news to watching a virtual tour of an apartment to simply tagging along with a stranger’s commute, live streaming is bringing the world’s biggest and smallest moments to the palm of your hand.
Launching 2 weeks before SXSW and with 100k new members added during, Meerkat was by far the most talked about app at the conference. Meerkat uses Twitter to pull in all of your data and followers so that you’re instantly part of a streaming community upon launching the app. Streamers were all over SXSW capturing every nook and cranny of Downtown Austin. It was revealed during the conference that Twitter purchased a competitor streaming app called Periscope and Twitter would most likely remove Meerkat’s ability to leverage their API, putting Meerkat’s future in jeopardy. It will be interesting to see how brands utilize live streaming. The obvious route will be to live stream exclusive branded content, like concerts or celebrity Q&A’s, but that’s only the beginning.
Falling right behind Netflix, Google and Apple, Twitch is the 4th most streamed service across the entire internet. This massively popular video game live streaming platform was predominantly featured at SXSW’s Gaming Expo which took place during the Interactive conference. Twitch’s premise is simple: watch other people play video games. This may sound outright boring at first, but it’s oddly captivating. I urge you to click the link above and see for yourself. Right now Twitch utilizes pre-roll before a user can view a gamer’s live feed, however the Twitch marketing group is very open to all types of brand partnerships. Let’s do something brilliant with them!
There is a new celebrity in town and they are quite literally the girl and guy next door. These are passionate, relatable online content creators who have amassed a loyal fan base of which they have unique influence over. Brands are partnering with social media influencers to reach new audiences and gain trust like never before. Consumers do not equate influencers with marketing- they simply see them as cool, funny, interesting, inspiring, talented, fashionable...
Take Grace Helbig for example- she has a tremendous online following across various popular platforms. Brands want to partner with her to leverage not only her reach but her relatable demeanor. Her fans trust what she has to say.
Here are some companies that are active in the influencer space. These shops represent influencer talent much like a talent agency represents celebrities. In some cases these companies support the influencer in developing the concept and getting it produced. In other cases they act as a middleman for talent identification and payment negotiations. You can reach out to Michael.Gentile@bbdo.com with any questions regarding influencers and he will work with the larger social, strategy, and production team to advise on an approach that works best for your campaign and client.
This year’s festival was as popular as ever for brands to activate through installations around Austin. Of course, some installations performed better than others, and what became abundantly clear is that the success of the activation had little to do with the brand itself. It all depended on the activation, and what the activation provided for passers-by (or invitees.)
From our perspective, we found that a successful activation accomplished one of three things:
1. ) It provided an immediate value for attendees. This almost certainly included battery power for the SXSW-power-drained smartphones, or at least free coffee and a respite from the excitement!
The Mophie rescue dogs were a perfect example of a brand providing an immediate value to attendees in a way that was both fun and engaging.
Mophie teamed up with the Saint Bernard Rescue Foundation to ensure that no attendee’s phone ran out of battery. Attendees who tweeted @mophie with a screenshot of their dying phone battery and location received a special visit from the #mophieRescue Saint Bernard team.
From our perspective, we found that a successful activation accomplished one of three things:
1. ) It provided an immediate value for attendees. This almost certainly included battery power for the SXSW-power-drained smartphones, or at least free coffee and a respite from the excitement!
2.) It plays on the local flavour of the festival and its location in Austin, Texas. It’s safe to say that most SXSW attendees come to the festival for business, though almost all are enjoying it’s locale and intensely “Austin” flavour.
GE played on the local flavour of Austin by exploring the intersection of science and taste, all through GE innovation.
From our perspective, we found that a successful activation accomplished one of three things:
1. ) It provided an immediate value for attendees. This almost certainly included battery power for the SXSW-power-drained smartphones, or at least free coffee and a respite from the excitement!
2.) It plays on the local flavour of the festival and its location in Austin, Texas. It’s safe to say that most SXSW attendees come to the festival for business, though almost all are enjoying it’s locale and intensely “Austin” flavour.
3.) The activation provides a highly immersive experience that is fun to explore, deeply interactive, and naturally encourages social sharing.
Last year, BBDO was named global agency of record for 3M. And this weekend, the brand is debuting the new global campaign that was a year in development – and its first brand marketing effort in over 30 years. Their new campaign, 3M Science. Applied to Life.” was literally brought to life at SXSW Interactive. The brand launch is the beginning of a long-term conversation and series of activations that will spark curiosity and new/renewed interest in our brand with next generation talent and customers. At SXSW Interactive 3M revealed their new tagline and created a stunning tent structure made entirely of 3M materials and a place to explore the unexpected and learn how 3M Science improves our lives every day.
The tent was created with many things in mind:
Highlight 3M Materials in the physical structure
HIghlight 3M’s involvement in their 12 key industries ranging from automotive to industrial and health care
Tent needed to be concepted, created and delivered in 3 and a half months on an extremely tight budget for an event of this scale
Be relevant to both the SXSW audience but also act as leverage for corporate platform launch
The tent needed to be reusable around the world
Tent needed to be built and torn down in a matter of hours
The LifeLab tent was constructed entirely of 3M materials, a result of a partnership between designers, architects and the 3M clients. The tent was located at the Brush Square city park, directly opposite the convention center. The huge multicolored canopy of lovely pastel colors attracted people from all over to explore how 3M Science is used in their lives. 3M Dichroic Film was used to line the glass surface on the roof of the ten, acting as prism to refract iridescent sunlight across surfaces of the tent and floor.
Materials used in the creation included:
360 Panels made of 3M™ Scotchlite Reflective Fabric
168 Acrylic Panels made of 3M™ Dichroic Film
128 Plywood panels clad in 3M™ Di-Noc Architectural Film
168 Pyramid Panels clad with 3M™ Scotchlite 680 Reflective Film
Custom 3D printed joints were used to help in the building and tear down of the tent. Rather than having days or weeks to build this structure we were limited to a matter of hours.
The 3M LifeLab tent was brought to life even at night, as it radiated beautiful colors to those passing by. This shot was taken from the Hilton Hotel lining Brush Park.
Click the video to watch the making of the tent time-lapse.
3M LifeLab is a place to explore the new 3M and see what happens when the right science is applied the right way. We featured just a few of our 55,000 products and innovations and how they’re making life easier, better and more complete for people around the world. The displays were both passive and interactive including a reflective photo booth, phone cleaning and sanitation station, reflective sewing station, and a floating 3M Littmann stethoscope which was used in the closing music performance.
For the tent closing event, DJ TOKiMONSTA played a special music set like no other. She DJ’ed not just with her hands but also with her heart. Specifically her actual heartbeat. All made possible by the innovation of 3M technologies. We used the DJ to a Littmann® Electronic Stethoscope to monitor her heartbeat and and send it to a computer. 'TOKiMONSTA’ played her heartbeat over the PA system and then mixed it into her next song. To connect the rest of the world to this experience, MTV live streamed the event via MEERKAT for the world to see.