This document provides tips and strategies for using content marketing to promote a lifestyle brand that sells handmade products from Colombia and Morocco. It discusses using a blog and social media platforms like Instagram to engage customers and share product information. Specific recommendations include posting to Instagram 2-3 times daily, tagging influencers, using Hootsuite to schedule posts, and reaching out to micro-influencers by direct message to offer free products in exchange for promotion. The document emphasizes the importance of blogging to develop the brand voice and finding the right hashtags and keywords to reach the target audience.