SlideShare a Scribd company logo
Me ,
Myself
&
Content Marketing
The Brand
.
e-commerce
They sell: Bikinis, Bracelets, Bags, Wayuu products ( support a cause)
All handmade products from Colombia and Morocco
C A L I F O R N I A L I F E S T Y L E B R A N D
Social Media
.
BLOG
G I V E W H A T
Y O U R
A U D I E N C E
W A N T
Tool: Answer the public
Example: Wayuu Bracelet
https://cocoyana.com/blogs/blog/get-ready-for-the-next-amazing-
music-festival
Share on the social media!
Instagram
T I P S
2 to 3 times daily
20 # with all variations of
your products
Tag 10 big influencers 
See what your
competition is doing
Have a clean feed
Create a giveaway/raffle
Instagram
Hootsuite
2 X D A Y E V E R Y D A Y
Back links
I N F L U E N C E R S
P R L O G
Influencers
H O W T O F I N D ?
H O W T O A P P R O A C H ?Reach out to bloggers, 20%
will answer you back
100 x 0,20 = 20
Use micro influencers
Search tags from big brands with
same proposition
# related to your business ( #ootd,
#fashionblogger)
Look for people who comment on
your big influencers posts.
Google
Look for your type of audience on #
DM:
1. Introduce yourself
2. Make a compliment
3. Offer a product for free
4. ask if they are interested
Tip: informal approach
Email Marketing
M A I L C H I M P
Challanges
 Make people believe in
your brand
Blog and social media
posting plan (takes time!)
Find blog Ideas
Find the right # and
keywords
Find influencers 
Conclusion
 Blogging is really really
important,
Have your own voice
Know who is your
audience 
And finally .... be patient!!
Question
Was the presentation
helpful and why? Was any
information new?
Any doubts?
Thanks!

More Related Content

Similar to Content marketing leticia (1)

Copy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdfCopy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdf
somiahassan8
 
Fashion in Social Media
Fashion in Social MediaFashion in Social Media
Fashion in Social Media
Julio Campos
 
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosMarketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
PurposeStudios
 
Surviving Social Media
Surviving Social MediaSurviving Social Media
Surviving Social Media
Dave
 
Social media for business
Social media for businessSocial media for business
Social media for business
tjwheatcroft
 
FCNY Sponsorships 2015
FCNY Sponsorships 2015FCNY Sponsorships 2015
FCNY Sponsorships 2015
Nancy A. Shenker
 
Ortiz campo j_wk3_content
Ortiz campo j_wk3_contentOrtiz campo j_wk3_content
Ortiz campo j_wk3_content
Juliana Ortiz
 
Digital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion LabelsDigital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion Labels
Wild Dreams Media & Communications
 
Creating a Buzz..
Creating a Buzz..Creating a Buzz..
Creating a Buzz..
Lori White
 
How to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social MediaHow to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social Media
Julia Campbell
 
DIG5569 Final Project
DIG5569 Final Project DIG5569 Final Project
DIG5569 Final Project
Charlotte Martin
 
MKT Final Report
MKT Final ReportMKT Final Report
MKT Final Report
Katherine (Katie) McColgan
 
Fashion marketing on line
Fashion marketing on line Fashion marketing on line
Fashion marketing on line
galajimenezm
 
Eden-Social-Media-Case-Studies
Eden-Social-Media-Case-StudiesEden-Social-Media-Case-Studies
Eden-Social-Media-Case-Studies
Digital Insights - Digital Marketing Agency
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
Octoly
 
The 2022 TikTok Playbook
The 2022 TikTok PlaybookThe 2022 TikTok Playbook
The 2022 TikTok Playbook
MarketingTrips
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
Pavan Mondreti
 
PETA Presentation
PETA PresentationPETA Presentation
PETA Presentation
ujjwalk
 
PETA Rebranding
PETA Rebranding PETA Rebranding
PETA Rebranding
ujjwalk
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social Media
Juho Koski
 

Similar to Content marketing leticia (1) (20)

Copy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdfCopy of P2_ Market your Content.pdf
Copy of P2_ Market your Content.pdf
 
Fashion in Social Media
Fashion in Social MediaFashion in Social Media
Fashion in Social Media
 
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosMarketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose Studios
 
Surviving Social Media
Surviving Social MediaSurviving Social Media
Surviving Social Media
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
FCNY Sponsorships 2015
FCNY Sponsorships 2015FCNY Sponsorships 2015
FCNY Sponsorships 2015
 
Ortiz campo j_wk3_content
Ortiz campo j_wk3_contentOrtiz campo j_wk3_content
Ortiz campo j_wk3_content
 
Digital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion LabelsDigital Marketing Solutions for Fashion Labels
Digital Marketing Solutions for Fashion Labels
 
Creating a Buzz..
Creating a Buzz..Creating a Buzz..
Creating a Buzz..
 
How to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social MediaHow to Build Community and Actually Drive Donations Using Social Media
How to Build Community and Actually Drive Donations Using Social Media
 
DIG5569 Final Project
DIG5569 Final Project DIG5569 Final Project
DIG5569 Final Project
 
MKT Final Report
MKT Final ReportMKT Final Report
MKT Final Report
 
Fashion marketing on line
Fashion marketing on line Fashion marketing on line
Fashion marketing on line
 
Eden-Social-Media-Case-Studies
Eden-Social-Media-Case-StudiesEden-Social-Media-Case-Studies
Eden-Social-Media-Case-Studies
 
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...
 
The 2022 TikTok Playbook
The 2022 TikTok PlaybookThe 2022 TikTok Playbook
The 2022 TikTok Playbook
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
 
PETA Presentation
PETA PresentationPETA Presentation
PETA Presentation
 
PETA Rebranding
PETA Rebranding PETA Rebranding
PETA Rebranding
 
Business Success Stories in Social Media
Business Success Stories in Social MediaBusiness Success Stories in Social Media
Business Success Stories in Social Media
 

Recently uploaded

Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
akramulislamtarek007
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
Sun.Lee
 

Recently uploaded (20)

Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Digital Marketing Services Agency in USA
Digital Marketing Services Agency in USADigital Marketing Services Agency in USA
Digital Marketing Services Agency in USA
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf2024 case study-SHEIN Analysis-Final.pdf
2024 case study-SHEIN Analysis-Final.pdf
 

Content marketing leticia (1)

  • 2. The Brand . e-commerce They sell: Bikinis, Bracelets, Bags, Wayuu products ( support a cause) All handmade products from Colombia and Morocco C A L I F O R N I A L I F E S T Y L E B R A N D
  • 4. BLOG G I V E W H A T Y O U R A U D I E N C E W A N T Tool: Answer the public Example: Wayuu Bracelet https://cocoyana.com/blogs/blog/get-ready-for-the-next-amazing- music-festival Share on the social media!
  • 5. Instagram T I P S 2 to 3 times daily 20 # with all variations of your products Tag 10 big influencers  See what your competition is doing Have a clean feed Create a giveaway/raffle
  • 7. Hootsuite 2 X D A Y E V E R Y D A Y
  • 8. Back links I N F L U E N C E R S P R L O G
  • 9. Influencers H O W T O F I N D ? H O W T O A P P R O A C H ?Reach out to bloggers, 20% will answer you back 100 x 0,20 = 20 Use micro influencers Search tags from big brands with same proposition # related to your business ( #ootd, #fashionblogger) Look for people who comment on your big influencers posts. Google Look for your type of audience on # DM: 1. Introduce yourself 2. Make a compliment 3. Offer a product for free 4. ask if they are interested Tip: informal approach
  • 10. Email Marketing M A I L C H I M P
  • 11. Challanges  Make people believe in your brand Blog and social media posting plan (takes time!) Find blog Ideas Find the right # and keywords Find influencers 
  • 12. Conclusion  Blogging is really really important, Have your own voice Know who is your audience  And finally .... be patient!!
  • 13. Question Was the presentation helpful and why? Was any information new? Any doubts?