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![The supervisors now see that
this is what you have
planned for the day and you
have carried it out. So they
really see that in fact we are
doing our work. But at first,
they thought we weren’t
doing anything.”
“You feel good…you
feel that whatever you
are telling the [client]
is not a lie. What you
are saying is the truth,
so you yourself will
not have any doubt.”
the result
“has changed my
life in a way,
things that I don’t
know before, my
eyes are opened
to [them] through
this phone”
“it has given [me]
the opportunity to
get in contact with
colleagues”
Our design
Projects](https://image.slidesharecdn.com/16buildingsmartvillagesthroinnovationandhumancentreddesign-170323141050/75/Bangkok-Mar-17-BuildingSmart-Villages-through-Human-Centred-Design-and-Innovation-47-2048.jpg)
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Bangkok | Mar-17 | BuildingSmart Villages through Human Centred Design and Innovation
Dr David Ireland has extensive experience in innovation, research commercialization, foresighting, policy design, human-centered design, entrepreneurship, and strategy consulting. He is the Global Innovation Lead at ThinkPlace, where he uses approaches like human-centered design, systems thinking, and co-design to help clients solve complex problems. ThinkPlace's design process involves understanding user needs, ideating solutions, building prototypes, and testing ideas iteratively with users. Some of ThinkPlace's projects include using design to amplify fundraising in Kenya and developing a mobile platform to motivate and support community health workers in Ghana.
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Bangkok | Mar-17 | BuildingSmart Villages through Human Centred Design and Innovation
- 1. Presentation by Dr DavidIreland Global Innovation Lead - ThinkPlace Building Smart Villages through Human Centred Design and Innovation
- 2. Research commercialisation - Helped academicsturn ideas into impact Research - Dual PhDs in innovation and medicinal chemistry - Poct doctoral research Foresighting - Futures and horizon scanning - Public and private sectors - Chair Australian govt horizon scanning committee Policy design and implementation - Head of Innovation and International @ CSIRO - Domestic and global advisory roles Human Centred Design - Consulting in strategy, innovation, and entrepreneurship - Developed and developing world contexts Entrepreneurship - Co-founder and / or investor; fintech, digital, oil & gas, agriculture & aquaculture my journey
- 3. Our design Projects Our design Process Ourdesign Philosophy
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- 6. If you wantto understand how a lion hunts, don’t go to the zoo. Go to the jungle. Jim Stengel Chief Marketing Officer of P&G Our design Philosophy
- 7. Design is learning Design is visualisationand making Design is empowerment Design is inquiry and constant questioning Design is dancing with uncertainty Design is recasting knowns and reassembling unknowns Our design Philosophy As designers, we fundamentally believe
- 8. Our design Philosophy Design thinkinglooks at complex things from the perspective of the people who will use or be affected by them.
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- 10. Design approach that fails fastand early in front of a few people at a low cost, that learns, listens, and progressively improves and succeeds? Traditional approach that is methodical, rigorous, cautious, avoids risk, invest significantly early on, works behind closed doors then potentially fails in front of millions of people? DO YOU WANT THE… Our design Process
- 11. Our design processdraws on theory and tools from areas including: Understanding and designing dynamics at the system level Empowering all individuals in the system to co- design solutions Ideating and innovating to push boundaries of what might be possible Understanding and influencing motivations and behaviours that drive change Chaos and Complexity Theory Systems thinking Design thinking Human-centred co-design Innovation Prototyping and ‘lean’ methodology Sociology Behavioural science Our design Process
- 12. Time Spatial Understanding the system Ourdesign Process
- 13. Time Spatial Empathy Understanding the system Ourdesign Process
- 14. THINKPLACE DESIGN SYSTEM Ourdesign Process
- 15. THINKPLACE DESIGN SYSTEM Understandinguser needs and empathy with users Our design Process
- 16. CO-DESIGN is an approachto designing that actively engages multiple and diverse perspectives in the design process, making the solution, to ensure that the end result meets their needs. Our design Process
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- 18. If Henry Fordhad asked people what they wanted, they would have said “faster horses” Our design Process
- 19. THINKPLACE DESIGN SYSTEM Howdo we generate ideas? Our design Process
- 20. “IF AT FIRSTTHE IDEA IS NOT ABSURD, THERE IS NO HOPE FOR IT.” ALBERT EINSTEIN Our design Process
- 21. THINKPLACE DESIGN SYSTEM Howdo we build ideas and test them? Our design Process
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- 23. “The essential partof creating is not being AFRAID to fail.” Edwin Land Our design Process
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- 25. STORYBOARDS HDB Interactive SmartSpaces Our design Process
- 26. LOW-RESOLUTION MOCK-UPS Embrace BabyWarmer Our design Process
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- 28. Source: d.school WHY WEPROTOTYPE Our design Process
- 29. THINKPLACE DESIGN SYSTEM Ourdesign Process
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- 31. Mchanga & GatesFoundation How might we amplify fundraising behaviours in low income Kenya, in order to create more financially resilient communities, and increase the capacity of informal financial support networks? Our design Projects
- 32. Using Technology toAmplify a Kenyan Tradition Harambee literally means ‘all pull together’ in Swahili. Rallying Cry for a Newly Independent Country Symbol of National Pride Common Practice of Assisting Others (Crowdfunding) Our design Projects
- 33. How to amplifyvalue within existing behaviour? Communities are already forming financial support groups & are more resilient because of them. We wanted to amplify this behaviour, which is more advanced than in Western culture. Resilience comes from being ‘indebted’ to others in your community. Resilience is perceived to come from being financially independent. Cultural Norms in Kenya Cultural Norms in Western Countries Our design Projects
- 34. Learn by playinggames with your users Here we designed a bespoke game to facilitate our research. This game helped us appreciate how rural Kenyan women make decisions about spending and contributing to a fundraiser. Our insight was that reciprocity was the main driver behind decisions, not altruism. These donations were only given in high-trust relationships.
- 35. Users are thebest designers. Giving women in rural Kisii prototyping materials to build their ideal SMS fundraising product. Here, two mothers are designing a product which allows them to contribute non-monetary items (such as goats or food) to support a fundraiser when they have no financial support to offer.
- 36. Sometimes ‘smart’ looks‘dumb’ In this work, we discovered how technology does not necessarily need to supplant existing norms and mechanisms, but it can actually amplify existing behaviours which are already effective and culturally meaningful for people.
- 37. CHN on theGoThe design journey
- 38. project intent A moremotivated frontline health workforce, resulting in better quality of maternal and child health care, through mobile technology. Our design Projects
- 39. Provoke empathy inus. Build trust with them. Co-create together. design research 100 participants 60 community health nurses 18 pregnant/nursing women 12 frontline supervisors 10 GHS stakeholders Our design Projects
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- 42. “The supervisors saywe are not working, that we are lazy and incompetent, but we are trying our best – a congratulations sometimes or a you have done well would go a long way.” “Our supervisors call us names, even to our faces, and this really hurts us.” “My pay is three months late, it is already low enough, why can’t they at least pay it on time?” “If you are not wearing a green uniform and in a ward, then you are nothing.” Our design Projects
- 43. “Before you getto my community, there is a big bush, then there is sexual harassment, and then there is snake bite” “It sometimes feels like I am being tormented at work. I don’t want to do this anymore.” Our design Projects
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- 45. Respect me Reward me Teachme Inspire me Inform me Connect me Equip me Believe in me the opportunity Our design Projects
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- 47. The supervisors nowsee that this is what you have planned for the day and you have carried it out. So they really see that in fact we are doing our work. But at first, they thought we weren’t doing anything.” “You feel good…you feel that whatever you are telling the [client] is not a lie. What you are saying is the truth, so you yourself will not have any doubt.” the result “has changed my life in a way, things that I don’t know before, my eyes are opened to [them] through this phone” “it has given [me] the opportunity to get in contact with colleagues” Our design Projects
- 48. Thank you. David Ireland e:david.Ireland@thinkplace.com.au p: +61 411 698 559