Bangkok | Mar-17 | BuildingSmart Villages through Human Centred Design and Innovation
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Presenter: Dr David Ireland Global Innovation Lead -ThinkPlace
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Bangkok | Mar-17 | BuildingSmart Villages through Human Centred Design and Innovation
- 1. Presentation by Dr David Ireland Global Innovation Lead - ThinkPlace Building Smart Villages through Human Centred Design and Innovation
- 2. Research commercialisation - Helped academics turn ideas into impact Research - Dual PhDs in innovation and medicinal chemistry - Poct doctoral research Foresighting - Futures and horizon scanning - Public and private sectors - Chair Australian govt horizon scanning committee Policy design and implementation - Head of Innovation and International @ CSIRO - Domestic and global advisory roles Human Centred Design - Consulting in strategy, innovation, and entrepreneurship - Developed and developing world contexts Entrepreneurship - Co-founder and / or investor; fintech, digital, oil & gas, agriculture & aquaculture my journey
- 3. Our design Projects Our design Process Our design Philosophy
- 6. If you want to understand how a lion hunts, donât go to the zoo. Go to the jungle. Jim Stengel Chief Marketing Officer of P&G Our design Philosophy
- 7. Design is learning Design is visualisation and making Design is empowerment Design is inquiry and constant questioning Design is dancing with uncertainty Design is recasting knowns and reassembling unknowns Our design Philosophy As designers, we fundamentally believe
- 8. Our design Philosophy Design thinking looks at complex things from the perspective of the people who will use or be affected by them.
- 10. Design approach that fails fast and early in front of a few people at a low cost, that learns, listens, and progressively improves and succeeds? Traditional approach that is methodical, rigorous, cautious, avoids risk, invest significantly early on, works behind closed doors then potentially fails in front of millions of people? DO YOU WANT THE⊠Our design Process
- 11. Our design process draws on theory and tools from areas including: Understanding and designing dynamics at the system level Empowering all individuals in the system to co- design solutions Ideating and innovating to push boundaries of what might be possible Understanding and influencing motivations and behaviours that drive change Chaos and Complexity Theory Systems thinking Design thinking Human-centred co-design Innovation Prototyping and âleanâ methodology Sociology Behavioural science Our design Process
- 12. Time Spatial Understanding the system Our design Process
- 13. Time Spatial Empathy Understanding the system Our design Process
- 14. THINKPLACE DESIGN SYSTEM Our design Process
- 15. THINKPLACE DESIGN SYSTEM Understanding user needs and empathy with users Our design Process
- 16. CO-DESIGN is an approach to designing that actively engages multiple and diverse perspectives in the design process, making the solution, to ensure that the end result meets their needs. Our design Process
- 18. If Henry Ford had asked people what they wanted, they would have said âfaster horsesâ Our design Process
- 19. THINKPLACE DESIGN SYSTEM How do we generate ideas? Our design Process
- 20. âIF AT FIRST THE IDEA IS NOT ABSURD, THERE IS NO HOPE FOR IT.â ALBERT EINSTEIN Our design Process
- 21. THINKPLACE DESIGN SYSTEM How do we build ideas and test them? Our design Process
- 23. âThe essential part of creating is not being AFRAID to fail.â Edwin Land Our design Process
- 25. STORYBOARDS HDB Interactive Smart Spaces Our design Process
- 26. LOW-RESOLUTION MOCK-UPS Embrace Baby Warmer Our design Process
- 28. Source: d.school WHY WE PROTOTYPE Our design Process
- 29. THINKPLACE DESIGN SYSTEM Our design Process
- 31. Mchanga & Gates Foundation How might we amplify fundraising behaviours in low income Kenya, in order to create more financially resilient communities, and increase the capacity of informal financial support networks? Our design Projects
- 32. Using Technology to Amplify a Kenyan Tradition Harambee literally means âall pull togetherâ in Swahili. Rallying Cry for a Newly Independent Country Symbol of National Pride Common Practice of Assisting Others (Crowdfunding) Our design Projects
- 33. How to amplify value within existing behaviour? Communities are already forming financial support groups & are more resilient because of them. We wanted to amplify this behaviour, which is more advanced than in Western culture. Resilience comes from being âindebtedâ to others in your community. Resilience is perceived to come from being financially independent. Cultural Norms in Kenya Cultural Norms in Western Countries Our design Projects
- 34. Learn by playing games with your users Here we designed a bespoke game to facilitate our research. This game helped us appreciate how rural Kenyan women make decisions about spending and contributing to a fundraiser. Our insight was that reciprocity was the main driver behind decisions, not altruism. These donations were only given in high-trust relationships.
- 35. Users are the best designers. Giving women in rural Kisii prototyping materials to build their ideal SMS fundraising product. Here, two mothers are designing a product which allows them to contribute non-monetary items (such as goats or food) to support a fundraiser when they have no financial support to offer.
- 36. Sometimes âsmartâ looks âdumbâ In this work, we discovered how technology does not necessarily need to supplant existing norms and mechanisms, but it can actually amplify existing behaviours which are already effective and culturally meaningful for people.
- 37. CHN on the GoThe design journey
- 38. project intent A more motivated frontline health workforce, resulting in better quality of maternal and child health care, through mobile technology. Our design Projects
- 39. Provoke empathy in us. Build trust with them. Co-create together. design research 100 participants 60 community health nurses 18 pregnant/nursing women 12 frontline supervisors 10 GHS stakeholders Our design Projects
- 42. âThe supervisors say we are not working, that we are lazy and incompetent, but we are trying our best â a congratulations sometimes or a you have done well would go a long way.â âOur supervisors call us names, even to our faces, and this really hurts us.â âMy pay is three months late, it is already low enough, why canât they at least pay it on time?â âIf you are not wearing a green uniform and in a ward, then you are nothing.â Our design Projects
- 43. âBefore you get to my community, there is a big bush, then there is sexual harassment, and then there is snake biteâ âIt sometimes feels like I am being tormented at work. I donât want to do this anymore.â Our design Projects
- 45. Respect me Reward me Teach me Inspire me Inform me Connect me Equip me Believe in me the opportunity Our design Projects
- 47. The supervisors now see that this is what you have planned for the day and you have carried it out. So they really see that in fact we are doing our work. But at first, they thought we werenât doing anything.â âYou feel goodâŠyou feel that whatever you are telling the [client] is not a lie. What you are saying is the truth, so you yourself will not have any doubt.â the result âhas changed my life in a way, things that I donât know before, my eyes are opened to [them] through this phoneâ âit has given [me] the opportunity to get in contact with colleaguesâ Our design Projects
- 48. Thank you. David Ireland e: david.Ireland@thinkplace.com.au p: +61 411 698 559