SlideShare a Scribd company logo
Connecting Employers
                     and Employees:

                        Reviving the
              Phenomenon of Empathy

                                    John Nash
                       University of Kentucky
                          john.nash@uky.edu
iwinRoundtable                   dLab.uky.edu
May 9, 2012
laboratory on design
       thinking
     in education

     innovation,
creativity and design
surprise & delight
a service company
   that happens
   to sell shoes
a service organization
     that happens
    to educate kids
a service organization
     that happens
 to [do what you do]
creating something that
meets your partner’s needs
create a utensil to help your
partner eat their favorite food

      use the play-doh to
 rapidly prototype the utensil

   you may make more than
   one version of the utensil

you may interview your partner
 first, throughout, or not at all
reporting out

 who was your partner?
what’s their favorite food?
  what did you make?
why do we
do this exercise?
1.
 understanding other
 people can lead to
 interesting solutions



                     Dev Patnaik
2.
 this is how most things
 got made for most of
 human history



                    Dev Patnaik
a rift has grown
between producers
  and consumers


                    Dev Patnaik
a rift can grow
between leaders and
     employees
“It’s much harder to
succeed when you create
things for people you don’t
know and whose lives seem
alien to your own.”

-Dev Patnaik
turn to your
  neighbor
discuss two things you
  could have done to
 build a better utensil
   for your partner
empathy
need finding
agency is the capacity of
a person to act in a world.
employee agency is the
capacity of an employee to have
   a voice in their work life.
employees who have a
 voice are better able to
  express their needs
having your needs met
 where you don’t expect it
surprises and delights
turn to your
  neighbor
what is an example of
employer empathy you
  can share with the
         group?
Hasso Plattner Institute of Design, Stanford University
Hasso Plattner Institute of Design, Stanford University
design thinking

           Hasso Plattner Institute of Design, Stanford University
dLab.uky.edu

john.nash@uky.edu

 twitter: @jnash

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NASH_iWIN_5.9.12

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