The document discusses how organizations can better leverage human capital through Enterprise 2.0 approaches. It argues that knowledge work now requires solving problems and making systems work, which relies on contextualized knowledge shared through conversations. However, traditional work flows do not embed these conversations. The document proposes a "work-flow and sense driven serendipity" that embeds social tools and routines into business processes to engage employees and improve work through sharing information, connecting people, debriefing and refining work. This allows organizations to harness the information capital of employees.

2. Bringing conversations
into processes to get the
most out of your human
capital
International Forum on Enterprise 2.0
June 9-10th - Milan

3. Bertrand Duperrin
Web Industry
HR &Management Consulting
Enterprise Social Software
«Enterprise 2.0 consulting» (?)
http://www.netxmodernity.com http://www.duperrin.com
http://www.twitter.com/nextmo http://www.duperrin.com/english
http://www.twitter.com/bduperrin

5. Hello Italia
Hello Milan

6. Hello Italia
Hello Milan

7. Why human capital is more important than ever ?
Why Enterprise 2.0 is seen as a solution ?
Why organization and HR struggle to deal with that ?
How to fix it ?

8. HC ?
= cost
= resource
= asset

10. The nature of work has
changed

11. Yesterday : intelligence and
knowlegde were used to build
systems anyone could run

12. Now they have to be used to
solve problems to make
systems work

13. When old methods and tools
are applied to a new context....

14. Problem solving needs
knowledge

15. Knowledge is not a stock

16. Knowledge is incarnate
and contextualized

17. ...and comes through
conversations

19. Harness the
Share
information
information
capital
Bring people Connect people,
together information

20. I was told is was as easy as
Facebook !

21. Here’s how organization
designed their work flows

22. and how many traditional
organizations see the «2.0
model»

23. Businesses aren’t looking for
possibly find more gold, they
need a gold factory
Inspired by Rex Lee http://rexsthoughtspot.blogspot.com/
2010/06/beyond-serendipity-for-enterprise-20.html

24. Privacy matters

25. Welcome to a rational skeptic
world !

26. Employees don’t know how to
plug «social» into business

27. How to fix it ?

29. A work-flow (& sense) driven
serendipity

30. A work-flow (& sense) driven
serendipity
Embed social into business

31. A work-flow (& sense) driven
serendipity
Embed social into business
Engaging without overexposing

32. A work-flow (& sense) driven
serendipity
Embed social into business
Engaging without overexposing
A basic framework for
everybody

33. The traditional nature of
work

34. The traditional nature of
work
Task 1 Task 2 Task x

36. Task 1 Task 2 Task 3 Task x

37. Share
Debrief Search
Task 1 Task 2 Task 3 Task x
Refine/ Ask
Discuss
Connect

38. Social (net)working is a part of
real work
Share
Debrief Search
Task 1 Task 2 Task 3 Task x
Refine/ Ask
Discuss
Connect
that improves execution
through social routine

39. Social routine

40. Social routine
Starts from processes / work flows
A light and easy set of background tasks
Tells people what to do & when
Focuses on sense and alignment
Connects Business and Social tools
Improves speed / scale / quality
Behavioral trainings needed !

41. One more thing...

42. Did you embed conversations
in your processes ?

43. Did you embed conversations
in your processes ?
No ?

44. So you spend millions to
recruit talents et train them
and you are happy to only get
20% of what they can give you
in return
Think about it...

45. So..
Networking or Not working ?

46. Bertrand Duperrin
Web Industry
HR &Management Consulting
Enterprise Social Software
«Enterprise 2.0 consulting» (?)
http://www.netxmodernity.com http://www.duperrin.com
http://www.twitter.com/nextmo http://www.duperrin.com/english
http://www.twitter.com/bduperrin