Smart Villages/LCEDN webinar series For more information, please go to e4sv.org https://e4sv.org/events/webinar-crowd-power If you are a start-up or a smaller energy access firm looking to raise funds, then energy-targeted crowdfunding may just be for you. Raising the necessary finance for start-up and scale-up energy access ventures on terms that make commercial sense is one of the biggest challenges in the sector. In the search for appropriate finance, innovative energy access projects are increasingly turning to crowdfunding to address their financing need. Energy4Impact has spent the last 3 years looking into the challenges and opportunities in crowdfunding energy access. In this webinar, they will share some of their findings and recommendations, covering donation, reward, debt and equity crowdfunding. Energy4Impact will be joined by crowdfunding platform partner Lendahand, as well as crowdfunded entrepreneurs Sosai Renewable Energies of Nigeria to present their experiences. This month, our presenters/discussants will be Energy4Impact's Davinia Cogan, who has been managing their crowdfunding research programme, Koen The, CEO of Lendahand Ethex and Habiba Ali, Managing Director of Sosai RE. In addition to presentations on their experiences, the webinar will include a panel discussion on the various challenges and opportunities of crowdfunding energy access between the presenters, as well as - of course - an opportunity for Q&A with all webinar participants.

1. Beneficiary
View Point
of Crowd
Funding

2. Sosai RE Company
Habiba Ali

3. Problem
 Nigerian Population: 180 Million
 Average Access to Energy: 30%
 Energy Poverty is so bad we lose 350 hectares of
woodland yearly for cooking Energy
Habiba Ali

4. Sosai RE Company Mission statement
 We have as a mission on this journey:
• To Provide Better livelihoods to a minimum of 1000 communities in northern Nigeria
by 2020 through Renewable Energies.

5. Solution By Sosai
Sosai Renewable Energies Company
provides reliable technologies like Solar
Lamps, Home systems and improved
cook stoves that completely eliminates
any form of pollution and promotes all
year farming through better irrigation
services. Constant energy for
educational opportunities and increase
in economic status of the people in
general

6. Value Proposition
Core Sosai Promise
High Quality Certified By Lighting Global
Ensuring Seamless behavioral process

7. Market sizing
 Total Addressable Market : 19
northern States
 The Served Available Market:
Over 12 Million people of
Communities in Kano, Kaduna,
Katsina, Niger and Zamfara
states. With the same
demography. Age range between
18-65 years.

8. Impacts so far
• 50,000 ICS and 2500 Solar
Products.
• 317, 500 People
• 70 MASI (30% Income rise)
• 103,000 tonnes CO2
• Reduction in Family expenditure
30%
• 160 Artisans
• 2 Mini Grids
• Agro Processing units

9. Competitive Advantage
End User Financing through Payment in installment
Positive Livelihood Impact is our main goal
Wide rural and community based network
High Function products delivering value for money.

10. Single Product Goals
Product 2018 2019 2020 2021 Total
Izzy 3 50 100 150 250 550
Izzy 3.5 50 100 150 250` 550
SHS
PaYG
1000 2000 2500 5000 10500
Lanterns
and Radio
Lamps
500 1000 1500 1500 4500
ICS 10000 15000 25000 35000 85000
Total 11600 18200 29300 42000 101,100

11. Single Product Goals Costs
Product 2018 2019 2020 2021 Total
$ $ $ $ $
Izzy 3 150,000 300,000 450,000 625,000 1,525,000
Izzy 3.5 175,000 350,000 525,000 875,000 1,925,000
SHS
PaYG
360,000 720,000 900,.000 1,800,000 3,780,000
Lanterns
and Radio
Lamps
18,000 36,000 54,000 54,000 162,000
ICS 10,000,000 15,000,000 25,000,000 35,000,000 85,000,000
Total 703,000 1,406,000 1,929,000 3,354,000 7,392,000

12. Strategies to
reach our
goals: 5P’s
1. Product: Pay as You go Solar
Energy options. Delivering Better
payment plans, Better service
levels
2. Price: Using COGS in pricing and
the Pay as You go Model. Prices
of Products range between
N4000 (10USD)- 1,200,000
(3000USD)
3. Place: Sosai Premises/
Experience Center Micro
Enterprise of (MASI) Women and
Community heads
4. Partnerships: Suppliers,
Distributors, Multilateral Bodies
and District heads
5. Promotion: Fours Step, Educate,
feature, benefits and loyalty.

13. Why Crowd Funding?
 Market availability
 Lighting Global Certification on Products
 Sosai Team Expertise
 Cost of Products
 Expensive Working Capital
 Short repayments
 Investors Requirements

14. Crowd Funding Experience
Organization Year Amount
Kiva 2013/2014 $22,950
Kiva (DSE) 2016 $35,000
Bettervest October 2017 €112,200
Bettervest November 2017 €112,200
Bettervest March 2018 €224,400

15. Impact of Crowd Funding to Sosai
Achievement of the
impacts listed
beforehand
Growing a large base of
rural women owned
businesses.

16. Kiva Paid to Provide Energy to women owned businesses
& Train Artisans

17. Tips
 Research Crowd funding Platforms and their terms
 Be concise and transparent during the process
 Business of high impact
 Invest wisely
 Have a good action plan upon full funding.
 Sometimes Slow: Be patient.
 But Self Promote as well…. Ferociuosly.
 Be diligent with the project
 Make timely repayments

18. A winning project for
crowd funding Will be

19. an Enterprise that has…
 Measurable impact
 Product that solves a pain point
 First mover or difficult to replicate
 Customers willing to pay
 Competitive advantage
 Game changing innovation
 Right team
 Financials that scale
 Plausible exit options
List provided by Lisa Kleissner of KL Felicitas Foundation