SlideShare a Scribd company logo

Guiding the way to living greener - how psychology helped IA for a new government website

•Download as PPS, PDF•
•
Ben Crothers
Ben Crothers

Government websites are breaking away from the dense and impenetrable text-laden internally-focused patterns of old and embracing user-centred design. Even so, they can face big challenges when it comes to communicating government content and agendas. How can they push large amounts of information in light, easy-to-digest ways? This session will demonstrate how personas, information architecture and user interface design tackled these issues in the newly released government website www.livinggreener.gov.au. Find out how applying psychological principles contributed to an approach that treated people holistically, putting not only them but their individual life experience and situations at the centre of their online experience. It will also show how a regular approach of lining up information into topical categories wasn’t enough; a ‘concierge’ guide-style model was conceived to cater for people of all levels of ‘green’ knowledge to move them on a journey through to action.

EducationTechnology
1 of 35
Guiding the way to living greener: how psychology helped IA for a new government website Oz IA 2009 | Ben Crothers, PTG Global
What do these 3 have in common? Cate Blanchett Leonardo DiCaprio Morgan Freeman
What do these 3 have in common? Cate Blanchett Has a solar-powered house Leonardo DiCaprio Lives in an eco-apartment Morgan Freeman Drives a hybrid car
The point? ,[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
About me ,[object Object],[object Object],[object Object],[object Object],[object Object]
The brief ,[object Object],[object Object],[object Object],[object Object]
The purpose ,[object Object],[object Object],[object Object]
We could have done this... ,[object Object],[object Object],[object Object],[object Object],[object Object]
IA the City Slickers way Barry can pick out the exact right flavor of ice cream to follow any meal. Go ahead. Challenge him. Challenge him? Go on. Franks and beans. Scoop of chocolate, scoop of vanilla. Don't waste my time. Come on. Push me. Grilled? I’m with you. Sea bass. Sautéed. Potatoes au gratin. Asparagus. Rum raisin. WOOF!
...but we didn’t. ,[object Object],[object Object],[object Object],[object Object]
People are not use cases ,[object Object],[object Object],Reference : Mackay et al, Reconfiguring the User: Using Rapid Application Development , Social Studies of Science (2000)
Designing for real people ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personas - summary Motivations and commitment 1 . Helen 2 . Alison 3 . Ryan 4 . David 5 . Enso ‘ Protecting current and future health and wellbeing’ ‘ Saving energy and water’ ‘ Great energy and water efficiency’ ‘ Living more frugally’ ‘ Saving money on energy and water’ ‘ Living more sustainably’ ‘ Reducing environmental impact’ ‘ Living greener’ ‘ Saving the planet’ ‘ Lowering carbon footprint’
Personas – detail ,[object Object],[object Object],[object Object],[object Object],[object Object],Helen Clifford COMMITTED GREENIE
Personas – detail ,[object Object],[object Object],[object Object],[object Object],[object Object],Enso Moretti NON-GREEN METRO
Designing with motivational psychology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Source: http://en.wikipedia.org/wiki/Abraham_Maslow Motivations and decisions
[object Object],Source: http://en.wikipedia.org/wiki/Abraham_Maslow Designing for people where they are at
Why is this important for IA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How IA can affect behaviour change Event Motivation for solution Positive influences Negative influences No action Action Attitudes TRIGGERS DECISION TO BE MADE AT WEBSITE POSITIVE REINFORCEMENT
Example 1: Helen and insulation Event: insulation rebate Motivation for solution Positive influences Negative influences No action Action Attitudes: Saving resources for the future; ambassador TRIGGERS POSITIVE REINFORCEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example 1: IA considerations Event: insulation rebate Motivation for solution Positive influences Negative influences No action Action Attitudes: Saving resources for the future; ambassador TRIGGERS POSITIVE REINFORCEMENT ,[object Object],[object Object],[object Object],[object Object]
Example: Enso and insulation Event: insulation rebate Motivation for solution Positive influences Negative influences No action Action Attitudes: Worried about costs; keep it simple; cynical TRIGGERS POSITIVE REINFORCEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: IA considerations Event: insulation rebate Motivation for solution Positive influences Negative influences No action Action Attitudes: Saving resources for the future; ambassador TRIGGERS POSITIVE REINFORCEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Leading people on a journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interaction model: the ‘concierge’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
The proposed IA schema Home News Be informed Take action Rebates, grants & loans News stories Campaigns News archive Saving energy Saving water Save energy Save water Home owners Renters and landlords About this portal Contact us Search results Accessibility - Separate news stories - Separate campaign pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content aggregation page Primary navigation page Secondary navigation page Reducing waste ,[object Object],[object Object],Smarter transport ,[object Object],[object Object],Reduce waste ,[object Object],[object Object],[object Object],Travel smarter ,[object Object],[object Object],[object Object],Schools ,[object Object],At home In the garden Shopping Travel
The proposed IA schema ,[object Object],[object Object],At home In the garden Shopping Travel
User interface design ,[object Object],[object Object]
User interface design
Visual design
In closing... ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object]
Thank you

Recommended

Become an HR Leader by Mastering Asynchronous Communication within Your Organ...
Become an HR Leader by Mastering Asynchronous Communication within Your Organ...Become an HR Leader by Mastering Asynchronous Communication within Your Organ...
Become an HR Leader by Mastering Asynchronous Communication within Your Organ...Aggregage
 
Redesigning the Table: The Case For Organizational Design
Redesigning the Table: The Case For Organizational DesignRedesigning the Table: The Case For Organizational Design
Redesigning the Table: The Case For Organizational DesignAdam Connor
 
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Seattle Interactive Conference
 
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019Seattle Interactive Conference
 
UX-Driven Innovation
UX-Driven InnovationUX-Driven Innovation
UX-Driven InnovationDave Hogue
 
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation Academy
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyA Tiny Service Design History | Daniele Catalanotto | Swiss Innovation Academy
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItDave Hogue
 

Recommended

Become an HR Leader by Mastering Asynchronous Communication within Your Organ...
Become an HR Leader by Mastering Asynchronous Communication within Your Organ...Become an HR Leader by Mastering Asynchronous Communication within Your Organ...
Become an HR Leader by Mastering Asynchronous Communication within Your Organ...Aggregage
 
Redesigning the Table: The Case For Organizational Design
Redesigning the Table: The Case For Organizational DesignRedesigning the Table: The Case For Organizational Design
Redesigning the Table: The Case For Organizational DesignAdam Connor
 
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...
Breaking Down Silos: Building Collaborative Culture | Seattle Interactive Con...Seattle Interactive Conference
 
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019
UX of You: Building Your Brand to Land Your Dream Gig | Seattle Interactive 2019Seattle Interactive Conference
 
UX-Driven Innovation
UX-Driven InnovationUX-Driven Innovation
UX-Driven InnovationDave Hogue
 
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation Academy
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyA Tiny Service Design History | Daniele Catalanotto | Swiss Innovation Academy
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
 
We Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItWe Don't Watch the Internet, We Live in It
We Don't Watch the Internet, We Live in ItDave Hogue
 
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...Business of Software Conference
 
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...Katarzyna Wac & The QoL Lab
 
Design thinking for workplace change
Design thinking for workplace change Design thinking for workplace change
Design thinking for workplace change Julie Lindsay
 
Design Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbizDesign Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbizKanisha Raina
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking HSG
 
Design Methodology for Teams - sample
Design Methodology for Teams - sampleDesign Methodology for Teams - sample
Design Methodology for Teams - sampleCaitria O'Neill
 
Learning tool: Problem definition
Learning tool: Problem definitionLearning tool: Problem definition
Learning tool: Problem definitionSocial Innovation Exchange
 
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
 
Learning tool: Thinking hats
Learning tool: Thinking hatsLearning tool: Thinking hats
Learning tool: Thinking hatsSocial Innovation Exchange
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingSinan Ozdemir
 
Alison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing TeamsAlison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing TeamsBusiness of Software Conference
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
 
Design thinking, tim brown pdf
Design thinking, tim brown pdfDesign thinking, tim brown pdf
Design thinking, tim brown pdfjdwyer25
 
Designing Engaging Experiences
Designing Engaging ExperiencesDesigning Engaging Experiences
Designing Engaging ExperiencesAndy Sontag
 
Collaboration Techniques that really work
Collaboration Techniques that really workCollaboration Techniques that really work
Collaboration Techniques that really workleisa reichelt
 
Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3Deliverable Coaching
 
Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3Deliverable Coaching
 
Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3Deliverable Coaching
 
Introduction to Empathy and Design Research
Introduction to Empathy and Design ResearchIntroduction to Empathy and Design Research
Introduction to Empathy and Design ResearchPeer Insight | Innovation Consulting
 
BIH - Human Centered Design
BIH - Human Centered Design BIH - Human Centered Design
BIH - Human Centered Design Allison Tran
 
James growth strategy bm 25.01.16
James growth strategy bm 25.01.16James growth strategy bm 25.01.16
James growth strategy bm 25.01.16caromarshall
 
Ed Gillespie, Futerra
Ed Gillespie, FuterraEd Gillespie, Futerra
Ed Gillespie, Futerrawecc2012
 

More Related Content

What's hot

Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...Business of Software Conference
 
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...Katarzyna Wac & The QoL Lab
 
Design thinking for workplace change
Design thinking for workplace change Design thinking for workplace change
Design thinking for workplace change Julie Lindsay
 
Design Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbizDesign Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbizKanisha Raina
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking HSG
 
Design Methodology for Teams - sample
Design Methodology for Teams - sampleDesign Methodology for Teams - sample
Design Methodology for Teams - sampleCaitria O'Neill
 
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
 
Alison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing TeamsAlison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing TeamsBusiness of Software Conference
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
 
Design thinking, tim brown pdf
Design thinking, tim brown pdfDesign thinking, tim brown pdf
Design thinking, tim brown pdfjdwyer25
 
Designing Engaging Experiences
Designing Engaging ExperiencesDesigning Engaging Experiences
Designing Engaging ExperiencesAndy Sontag
 
Collaboration Techniques that really work
Collaboration Techniques that really workCollaboration Techniques that really work
Collaboration Techniques that really workleisa reichelt
 
Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3Deliverable Coaching
 
Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3Deliverable Coaching
 
Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3Deliverable Coaching
 
BIH - Human Centered Design
BIH - Human Centered Design BIH - Human Centered Design
BIH - Human Centered Design Allison Tran
 

What's hot (20)

Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
Jane Austin (Director of Product Design, Babylon Health) - 10 Easy Ways To Ir...
 
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
Mental Health Care Technologies: Context-Aware Stress Assessment and Stress C...
 
Design thinking for workplace change
Design thinking for workplace change Design thinking for workplace change
Design thinking for workplace change
 
Design Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbizDesign Thinking - content courtesy: https://www.coursera.org/course/designbiz
Design Thinking - content courtesy: https://www.coursera.org/course/designbiz
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014
 
Design Methodology for Teams - sample
Design Methodology for Teams - sampleDesign Methodology for Teams - sample
Design Methodology for Teams - sample
 
Learning tool: Problem definition
Learning tool: Problem definitionLearning tool: Problem definition
Learning tool: Problem definition
 
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...
 
Learning tool: Thinking hats
Learning tool: Thinking hatsLearning tool: Thinking hats
Learning tool: Thinking hats
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Alison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing TeamsAlison Coward (Founder, Bracket) - Designing High-Performing Teams
Alison Coward (Founder, Bracket) - Designing High-Performing Teams
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
 
Design thinking, tim brown pdf
Design thinking, tim brown pdfDesign thinking, tim brown pdf
Design thinking, tim brown pdf
 
Designing Engaging Experiences
Designing Engaging ExperiencesDesigning Engaging Experiences
Designing Engaging Experiences
 
Collaboration Techniques that really work
Collaboration Techniques that really workCollaboration Techniques that really work
Collaboration Techniques that really work
 
Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3Bring the intangible to life with Concept Visualization: Part 2 of 3
Bring the intangible to life with Concept Visualization: Part 2 of 3
 
Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3Bring the intangible to life with Concept Visualization: Part 3 of 3
Bring the intangible to life with Concept Visualization: Part 3 of 3
 
Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3Concept Visualization - Part 1 of 3
Concept Visualization - Part 1 of 3
 
Introduction to Empathy and Design Research
Introduction to Empathy and Design ResearchIntroduction to Empathy and Design Research
Introduction to Empathy and Design Research
 
BIH - Human Centered Design
BIH - Human Centered Design BIH - Human Centered Design
BIH - Human Centered Design
 

Similar to Guiding the way to living greener - how psychology helped IA for a new government website

James growth strategy bm 25.01.16
James growth strategy bm 25.01.16James growth strategy bm 25.01.16
James growth strategy bm 25.01.16caromarshall
 
Ed Gillespie, Futerra
Ed Gillespie, FuterraEd Gillespie, Futerra
Ed Gillespie, Futerrawecc2012
 
Group child care in golden
Group child care in goldenGroup child care in golden
Group child care in goldenYes To Inc
 
21st century design paper
21st century design paper21st century design paper
21st century design paperArtefact
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeLisa Colton
 
Graham Russell: A Persuasive Approach
Graham Russell: A Persuasive ApproachGraham Russell: A Persuasive Approach
Graham Russell: A Persuasive ApproachCommunicate
 
Make sustainability sustainable (preview)
Make sustainability sustainable (preview)Make sustainability sustainable (preview)
Make sustainability sustainable (preview)Fan Foundry
 
Pr newswire 063010 csr social media panel presentation transcript-publish
Pr newswire 063010 csr social media panel presentation transcript-publishPr newswire 063010 csr social media panel presentation transcript-publish
Pr newswire 063010 csr social media panel presentation transcript-publishTaiga Company
 
Workshop Marius Ghenea la Targu Mures Business Days editia a doua
Workshop Marius Ghenea la Targu Mures Business Days editia a douaWorkshop Marius Ghenea la Targu Mures Business Days editia a doua
Workshop Marius Ghenea la Targu Mures Business Days editia a douaBusiness Days
 
Regional workshops, day 1 & 2 presentation
Regional workshops, day 1 & 2 presentationRegional workshops, day 1 & 2 presentation
Regional workshops, day 1 & 2 presentationCormac Russell
 
Hurricane change 3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in businessHurricane change 3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in businessMatthew Hawkins
 
Joe Laur, at Opportunity Green 2009
Joe Laur, at Opportunity Green 2009Joe Laur, at Opportunity Green 2009
Joe Laur, at Opportunity Green 2009Michael Flynn
 
The Necessary Revolution by Joe Laur
The Necessary Revolution by Joe LaurThe Necessary Revolution by Joe Laur
The Necessary Revolution by Joe LaurMike Flynn
 
Personal Essay New York City. Online assignment writing service.
Personal Essay New York City. Online assignment writing service.Personal Essay New York City. Online assignment writing service.
Personal Essay New York City. Online assignment writing service.Tia Williams
 
The Transmutation of the Secret Society of Sustainability
The Transmutation of the Secret Society of SustainabilityThe Transmutation of the Secret Society of Sustainability
The Transmutation of the Secret Society of SustainabilityB. Laszlo Karafiath, PhD
 
My Aim In Life Essay For Class 2Nd Year
My Aim In Life Essay For Class 2Nd YearMy Aim In Life Essay For Class 2Nd Year
My Aim In Life Essay For Class 2Nd YearViviana Principe
 
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...KrzysztofLada
 
Climate change communications_best_practices_presentation_6-10-11
Climate change communications_best_practices_presentation_6-10-11Climate change communications_best_practices_presentation_6-10-11
Climate change communications_best_practices_presentation_6-10-11ktedlin
 

Similar to Guiding the way to living greener - how psychology helped IA for a new government website (20)

James growth strategy bm 25.01.16
James growth strategy bm 25.01.16James growth strategy bm 25.01.16
James growth strategy bm 25.01.16
 
Ed Gillespie, Futerra
Ed Gillespie, FuterraEd Gillespie, Futerra
Ed Gillespie, Futerra
 
Group child care in golden
Group child care in goldenGroup child care in golden
Group child care in golden
 
21st century design paper
21st century design paper21st century design paper
21st century design paper
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
 
Graham Russell: A Persuasive Approach
Graham Russell: A Persuasive ApproachGraham Russell: A Persuasive Approach
Graham Russell: A Persuasive Approach
 
Make sustainability sustainable (preview)
Make sustainability sustainable (preview)Make sustainability sustainable (preview)
Make sustainability sustainable (preview)
 
Pr newswire 063010 csr social media panel presentation transcript-publish
Pr newswire 063010 csr social media panel presentation transcript-publishPr newswire 063010 csr social media panel presentation transcript-publish
Pr newswire 063010 csr social media panel presentation transcript-publish
 
Workshop Marius Ghenea la Targu Mures Business Days editia a doua
Workshop Marius Ghenea la Targu Mures Business Days editia a douaWorkshop Marius Ghenea la Targu Mures Business Days editia a doua
Workshop Marius Ghenea la Targu Mures Business Days editia a doua
 
Regional workshops, day 1 & 2 presentation
Regional workshops, day 1 & 2 presentationRegional workshops, day 1 & 2 presentation
Regional workshops, day 1 & 2 presentation
 
Hurricane change 3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in businessHurricane change 3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in business
 
Joe Laur, at Opportunity Green 2009
Joe Laur, at Opportunity Green 2009Joe Laur, at Opportunity Green 2009
Joe Laur, at Opportunity Green 2009
 
The Necessary Revolution by Joe Laur
The Necessary Revolution by Joe LaurThe Necessary Revolution by Joe Laur
The Necessary Revolution by Joe Laur
 
Personal Essay New York City. Online assignment writing service.
Personal Essay New York City. Online assignment writing service.Personal Essay New York City. Online assignment writing service.
Personal Essay New York City. Online assignment writing service.
 
The Transmutation of the Secret Society of Sustainability
The Transmutation of the Secret Society of SustainabilityThe Transmutation of the Secret Society of Sustainability
The Transmutation of the Secret Society of Sustainability
 
My Aim In Life Essay For Class 2Nd Year
My Aim In Life Essay For Class 2Nd YearMy Aim In Life Essay For Class 2Nd Year
My Aim In Life Essay For Class 2Nd Year
 
Fundraising 2.0
Fundraising 2.0Fundraising 2.0
Fundraising 2.0
 
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
1 dokumen.tips_empathize-ideate-design-thinking-define-prototype-little-time-...
 
Aid effectiveness
Aid effectivenessAid effectiveness
Aid effectiveness
 
Climate change communications_best_practices_presentation_6-10-11
Climate change communications_best_practices_presentation_6-10-11Climate change communications_best_practices_presentation_6-10-11
Climate change communications_best_practices_presentation_6-10-11
 

More from Ben Crothers

Software instructions by IKEA? 3 ways to make your documentation more visual
Software instructions by IKEA? 3 ways to make your documentation more visualSoftware instructions by IKEA? 3 ways to make your documentation more visual
Software instructions by IKEA? 3 ways to make your documentation more visualBen Crothers
 
Getting and keeping your teams healthy... the Atlassian way
Getting and keeping your teams healthy... the Atlassian wayGetting and keeping your teams healthy... the Atlassian way
Getting and keeping your teams healthy... the Atlassian wayBen Crothers
 
Going from good to great with concept testing
Going from good to great with concept testingGoing from good to great with concept testing
Going from good to great with concept testingBen Crothers
 
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for Change
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for ChangeBring Out Your Inner Design Thinker: Crafting Your Own Tools for Change
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for ChangeBen Crothers
 
Personas - redesigning their content, rethinking their form
Personas - redesigning their content, rethinking their formPersonas - redesigning their content, rethinking their form
Personas - redesigning their content, rethinking their formBen Crothers
 
10 Steps to Thinking Like a Designer
10 Steps to Thinking Like a Designer10 Steps to Thinking Like a Designer
10 Steps to Thinking Like a DesignerBen Crothers
 
Sketching in Service Design
Sketching in Service DesignSketching in Service Design
Sketching in Service DesignBen Crothers
 

More from Ben Crothers (7)

Software instructions by IKEA? 3 ways to make your documentation more visual
Software instructions by IKEA? 3 ways to make your documentation more visualSoftware instructions by IKEA? 3 ways to make your documentation more visual
Software instructions by IKEA? 3 ways to make your documentation more visual
 
Getting and keeping your teams healthy... the Atlassian way
Getting and keeping your teams healthy... the Atlassian wayGetting and keeping your teams healthy... the Atlassian way
Getting and keeping your teams healthy... the Atlassian way
 
Going from good to great with concept testing
Going from good to great with concept testingGoing from good to great with concept testing
Going from good to great with concept testing
 
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for Change
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for ChangeBring Out Your Inner Design Thinker: Crafting Your Own Tools for Change
Bring Out Your Inner Design Thinker: Crafting Your Own Tools for Change
 
Personas - redesigning their content, rethinking their form
Personas - redesigning their content, rethinking their formPersonas - redesigning their content, rethinking their form
Personas - redesigning their content, rethinking their form
 
10 Steps to Thinking Like a Designer
10 Steps to Thinking Like a Designer10 Steps to Thinking Like a Designer
10 Steps to Thinking Like a Designer
 
Sketching in Service Design
Sketching in Service DesignSketching in Service Design
Sketching in Service Design
 

Recently uploaded

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfUmakantAnnand
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxPoojaSen20
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsanshu789521
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 

Recently uploaded (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docxMENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
 
Presiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha electionsPresiding Officer Training module 2024 lok sabha elections
Presiding Officer Training module 2024 lok sabha elections
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 

Guiding the way to living greener - how psychology helped IA for a new government website

  • 1. Guiding the way to living greener: how psychology helped IA for a new government website Oz IA 2009 | Ben Crothers, PTG Global
  • 2. What do these 3 have in common? Cate Blanchett Leonardo DiCaprio Morgan Freeman
  • 3. What do these 3 have in common? Cate Blanchett Has a solar-powered house Leonardo DiCaprio Lives in an eco-apartment Morgan Freeman Drives a hybrid car
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. IA the City Slickers way Barry can pick out the exact right flavor of ice cream to follow any meal. Go ahead. Challenge him. Challenge him? Go on. Franks and beans. Scoop of chocolate, scoop of vanilla. Don't waste my time. Come on. Push me. Grilled? I’m with you. Sea bass. Sautéed. Potatoes au gratin. Asparagus. Rum raisin. WOOF!
  • 11.
  • 12.
  • 13.
  • 14. Personas - summary Motivations and commitment 1 . Helen 2 . Alison 3 . Ryan 4 . David 5 . Enso ‘ Protecting current and future health and wellbeing’ ‘ Saving energy and water’ ‘ Great energy and water efficiency’ ‘ Living more frugally’ ‘ Saving money on energy and water’ ‘ Living more sustainably’ ‘ Reducing environmental impact’ ‘ Living greener’ ‘ Saving the planet’ ‘ Lowering carbon footprint’
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. How IA can affect behaviour change Event Motivation for solution Positive influences Negative influences No action Action Attitudes TRIGGERS DECISION TO BE MADE AT WEBSITE POSITIVE REINFORCEMENT
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 33.
  • 34.