This document discusses networks and regional development. It describes how networks are sets of relationships that influence communication and collaboration. Smart networks have a core of connected clusters with different perspectives connected to a periphery that brings in new ideas. Case studies show how identifying regional assets like a unique fruit or food can spur tourism and local business if promoted as a regional brand through a collaborative network. Next steps involve exploring ideas in one's interest area and taking small actions like connecting with others to move ideas forward.

1. Network
Basics
June
Holley,
Network
Weaver
june@networkweaving.com
June
2010

2. Empty
Town

3. Artisan
Gallery

4. One
Sustainable
Business
One
Business

5. Coffee
Shop

6. New
Retail
Network
Community
Created
Opens
New
Resources
$
$
TA

7.
Shops
Open
Shops

8.
Bring
in
People
from
Bring
Other
Places

9. New
Retail
Created
Periphery

11.
Opry
House
Opry
House
Nelsonville
Public
Square
on
Final
Fridays

12. Walking
Tour
Brochure

13. Final
Fridays
Nelsonville
Public
Square
on
Final
Fridays

14. Local
Culinary
School

15. We
Need
Different
Lenses
Network
Lens
Organizational
Lens

16. What
do
we
mean
by
networks?
Networks
are
sets
of
relationships
and
the
patterns
they
create
These
patterns
influence
the
quality
of
communication
and
the
likelihood
of
collaboration
and
innovation

17. Network
Basics
• Nodes
• Link
• Connected
pair
• Isolates
• Directional
link
• Triangles
– Open
– Closed
Valdis Krebs orgnet.com

18. What
do
we
mean
by
networks?
Big
“N”
networks
Little
“n”
network
Catalytic
Circle
Network

19. Smart
Networks:
Networks
most
helpful
in
promoting
collaboration
&
innovation
Network
Structure
• Core
consists
of
clusters
w
different
perspectives
who
know
&
trust
each
other
• Periphery
draws
in
new
ideas
&
resources
• This
represents
a
Field
of
Potential
for
action

20. Characteristics
of
Smart
Networks
Self-­‐Organized
Action
Many
people
initiate
experiments
&
collaborations
Move
from
small
acts
to
larger
Breakthroughs
from
diversity
Successful
innovations
spread

21. Characteristics
of
Smart
Networks
Network
Weavers
&
Guardians
Much
capacity
building,
skill
building
Trust
building
activities
Facilitation
of
initial
actions
Creation
of
support
structures
&
communication
systems
(esp
Web
2.0)

22. Support
Emergence
and
the
Tipping
the
1000
Point
Projects Emergence of
Entrepreneurs Collaborative
Region
Tipping Point v
to v
v
Self-Organization
50
0
2006
1993

23. Stage 1: Isolated Clusters

24. Stage 2:Hub and Spoke

25. Stage 3: Multi-Hub Network

26. Elements
within
Networks
Hub
and
spoke?
Clusters?
Elephant
tails?

27. Network
Core
Dominant
core

28. Access
to
Resources
No periphery
Periphery all from area -
No new ideas coming in

29. Network
Surveying
&
Mapping
June
Holley,
Network
Weaver
june@networkweaving.com
June
2010

30. 3 types of questions
Attribute or demographic questions
– These questions are used to color the squares or nodes
representing the people who took the survey
– They may describe aspects of the person, such as age;
characteristics of their organization, such as
organizational type; or may be questions about values,
behaviors, skills or values. Also, outcome based (How
many collaborative projects did you initiate?)
– We use these to identify clusters of people who interact
with each other based on the attribute.

31. 3 types of questions
Network questions
• These are questions about the relationships people have
with others.
• Some questions ask one-directional questions, such as who
do you look to for advice? Others ask two-way questions such
as who do you work with?
Open Questions
• You can ask any type of open question that would elicit a list
of answers from the survey taker. For example, you may want
to ask about specific projects in which the survey taker was
involved.

32. Data Collection Web-Based Survey

33. Data Collection Web-based Survey

34. Metrics
• Awareness: How likely is it that information will spread throughout
the network? Who knows what is happening in the network?
• Influence: Who do people look to? How likely is it that people can
positively influence others?
• Connectors: Who links people who would not otherwise be
connected? How connected are parts of the network?
• Resilience: How dependent is the network on a few people?
• Integration: What is the overall network health? Who are network
leaders?
• Smart Network: how large and well-connected is the core? How
vast is the periphery?

35. Network
Weaver
A
Network
Weaver
is
willing
to
take
willing
responsibility
for
making
the
network
more
effective
by
increasing
the
quantity
and
quality
of
connections.

36. Network
Weaver
Take
the
Network
Weaver
Checklist
Share
your
results
with
a
friend

37. Identify
Isolates
&
Clusters
and
Connect
Make Connections 37

38. Add
to
Periphery
Where can we
get new
ideas?
Who has
resources?
How can we
build
relationships
with them?

39. How
can
we
help
people
act?
Access
to
Capital
Organization
Type
Other
non-­‐profit
K-­‐12
Large
Business
Post-­‐secondary
Ed.
Medium
Business
Small
Business
Local
Gov.
Local
ED
Workforce
Collaboration
among
providers
Greater
resources

40. Case Studies of Regional
Development
June
Holley,
Network
Weaver
june@networkweaving.com
June
2010

41. Regional
Hidden Treasures Flavor

46. Hidden Treasures
Make a list of hidden treasures in
your interest areas

47. PawPaw
Self-­‐Organizing
Super
Network
Weaver
Really
Weird
Fruit

48. Albany
Ohio

51. Pawpaw Microbrew

52. Travel
Channel
Travel Channel comes to the land of the pawpaw

53. RURAL
HERITAGE
DEVELOPMENT
INITIATIVE
Preservation-based economic development and
community revitalization strategy
 Heritage tourism
 Local business development
 Imaging and branding
 Heritage and preservation education
 Landmark preservation

54. Arkansas Delta’s Regional Flavor

57. Utilize micro-brands and encourage
partners to buy-in to regional brand

58. Rural Regional Flavor
Network

59. Next
Steps
• What
are
ideas
you
have
for
your
interest
area?
• What
are
small
ac:ons
you
could
take
to
explore
op:ons
in
your
interest
area?
your
• Who
do
you
need
to
get
to
know?
do
• Who
do
you
need
to
connect?
• What
other
support
will
you
need
to
move
forward
in
this
area?