This document describes how NationBuilder can help the organization PIH | Engage by providing a community building platform to increase engagement. NationBuilder allows staff to track and support leaders and supporters. It provides tools for coordinators to directly engage their communities through organizing tools. NationBuilder is designed to promote sustainable and peer-to-peer organizing for PIH | Engage.

1. PIH | Engage

2. • NationBuilder complements PIH existing infrastructure with
a community-building solution for increased effectiveness,
outreach, and engagement of the PIH | Engage network.
!
• NationBuilder will help PIH staff coach, track, and support
PIH | Engage leaders and supporters across the country.
!
• NationBuilder empowers Community Coordinators to
directly leverage all NationBuilder’s organizing tools for
maximum community engagement and growth, while
collecting centralized data for PIH.
!
• NationBuilder builds in community organizing principles
proven most effective at building a sustainable, effective, long-
lasting community, directly into the platform. NationBuilder’s
goal, then, is to promote PIH | Engage’s success engaging in
scalable, sustainable, peer-to-peer / people-powered
organizing.
NationBuilder : A Community
Organizing System for PIH | Engage

3. PEOPLE
Dynamic profiles of all your people,
with info captured from anywhere.
Includes followups & targeting.
WEBSITE
Multiple page types & user profiles.
Build custom responsive designs
using NationBuilder Theme Sync.
FINANCES
Customizable secure donation
pages with goal tracking, social
sharing, and personal fundraising.
COMMUNICATIONS
Email & text blasting, free phone
number with voicemail, and deeply
integrated social media.
For background on NationBuilder, see Appendix I: NaitonBuilder Background
NationBuilder leverages the principles
of community organizing and more
human technology to increase the
breadth and depth of engagement
among the PIH | Engage community.
NationBuilder is the world’s first
Community Organizing System

4. The center of the NationBuilder platform focuses on advancing supporters up the PIH | Engage
engagement ladder. By turning passive email recipients into volunteers, or Facebook “likes” into
evangelists, PIH | Engage can increase depth of supporter engagement.
!
Automated follow ups, point people, and next “actions”
make organizing native to the NationBuilder platform.
Move supporters up the ladder of engagement
For research on the power of community organizing to build deep, engaged communities, see Appendix II: Research

5. Provide PIH Supporters with Tools to Organize
Deepen opportunities for engagement with personal fundraising and promotion pages, user-submitted events,
comments on schedule-able blog posts, and Twitter & Facebook publication to get more people involved

6. Mike Fisher
!
32 year old male • mikefisher@email.com
Facebook message • Tweet
Entrepreneur, coffee lover, rock climber
id: 15 nb: @mikef
Last contacted by Lauren Cooper
mikefisher@email.com
2 received emails • 4 email blasts
!
(323) 234 5678
5 text blasts • 1 received call
Track every interaction on the website, email / social / text outreach or logged offline contacts. This centralized database of
interactions and contacts makes for easy coaching and evaluation of PIH | Engage leaders and supporters.
Internally Track Conversations, Actions & Coaching

7. Powerful email tools help you target your communications to specific groups,
empower community coordinators to communicate with their networks, and
complement PIH marketing efforts.
Empower Community Coordinators to Communicate
From: Atlanta <atlanta@organization.com>
To: Jane Lee <janelee@email.com>
Come to our next event!
Hi Jane,
!
You are invited to our annual member networking
event next month!
!
We’ll have food, drinks and some great speakers
for our panel. RSVP here!
Atlanta members

8. NationBuilder Match automatically matches email addresses to Facebook, Twitter, LinkedIn & Klout.
Dynamically updated profiles highlight a supporter’s network, interests, and allow for 1:1 communication via email, social
media, and text.
Humanize Your Database with Rich Supporter Information

9. Sign up to volunteer!
Jane Lee
janelee@email.com
I will plan volunteer events
I will plan member events
I will help recruit people
I will be a chapter leader
VOLUNTEER
I will plan
volunteer
events
I will plan
other events
I will be a
chapter
leader
Point person
Leverage peer to peer connections to increase PIH’s reach and recruit new supporters.
Create roles, assign point people & recruit from anywhere on your website.
Effortlessly recruit & manage volunteers
For research on the power of community organizing to build deep, engaged communities, see Appendix II: Research

10. Identify and Engage Future Leaders
Social media is deeply integrated into your website & people database. Dynamically updated profiles capture a true
picture of supporter interaction with PIH engage. Use this integrated info to search your database for your most
valuable supporters and recruiters.
Jane Lee liked your page 2 hours ago
Mike Fisher wrote on your wall 5 hours ago
Really enjoyed reading your posts! Keep up the good work!
Dave McCallister retweeted you 1 day ago
Lauren Cooper followed you 2 days ago

11. 93 characters left
Personalized Outreach through Multiple Mediums
With an increasingly mobile base of users, leverage extremely high open rates on text blasts to spread coordinate with
PIH | Engage supporters, facilitate text keyword RSVPs, and volunteer and petition opt-ins, with mobile-ready design.
We are hosting a poetry reading at Pershing Cafe!
Text YES to RSVP.
Send text blast to 89 people
Mike Fisher
rsvpd via
text message

12. Aggregate the contact information
of activists and supporters working
with PIH | Engage Community
Coordinators.
!
PIH | Engage organizers have
access to the NationBuilder tools
necessary to host their own events,
recruit supporters & build their
community.
PIH | Engage Community
Teams Contacts in One Place
PIH | Engage

13. nationbuilder.com
!
For more information, contact Nikki at: nbatchelor@nationbuilder.com