The document categorizes different e-commerce business models according to the business sector (B2C, B2B, C2C) and type of e-commerce technology. It discusses several common B2C business models: portal (search plus content/services funded by ads, subscriptions, fees), e-tailer (online retailer funded by sales), content provider (digital content funded by subscriptions, downloads, ads), transaction broker (processing online transactions for a fee), market creator (bringing buyers and sellers together like eBay funded by fees), service provider (online services like Google funded by services, subscriptions, ads), and community provider (online social networks like Facebook funded by ads, subscriptions, fees, transactions).

1. Categorizing E-commerce
Business Models
 No one correct way
 We categorize business models according to:
 E-commerce sector (B2C, B2B, C2C)
 Type of e-commerce technology; i.e., m-commerce
 Similar business models appear in more than
one sector
 Some companies use multiple business
models; e.g., eBay
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2. B2C Business Models: Portal
 Search plus an integrated package of content
and services
 Revenue models:
 Advertising, subscription fees, transaction fees
 Variations:
 Horizontal/General
 Vertical/Specialized (Vortal)
 Pure Search
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3. B2C Models: E-tailer
 Online version of traditional retailer
 Revenue model: Sales
 Variations:
 Virtual merchant
 Bricks-and-clicks
 Catalog merchant
 Manufacturer-direct
 Low barriers to entry
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4. B2C Models: Content Provider
 Digital content on the Web
 News, music, video
 Revenue models:
 Subscription; pay per download (micropayment);
advertising; affiliate referral fees
 Variations:
 Content owners
 Web aggregators
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5. B2C Models: Transaction Broker
 Process online transactions for consumers
 Primary value proposition—saving time and money
 Revenue model:
 Transaction fees
 Industries using this model:
 Financial services
 Travel services
 Job placement services
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6. B2C Models: Market Creator
 Uses Internet technology to create
markets that bring buyers and sellers
together
 Examples:
Priceline
eBay
 Revenue model: Transaction fees
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7. B2C Models: Service Provider
 Online services
 e.g., Google: Google Maps, Google Docs, and so on
 Value proposition
 Valuable, convenient, time-saving, low-cost alternatives to
traditional service providers
 Revenue models:
 Sales of services, subscription fees, advertising, sales of
marketing data
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8. B2C Models: Community Provider
 Provides online environment (social
network) where people with similar
interests can transact, share content, and
communicate
E.g., Facebook, MySpace, LinkedIn
 Revenue models:
Advertising fees, subscription fees, sales
revenues, transaction fees, affiliate fees
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