The document provides an overview of telco application development, detailing what telco applications are and their patterns, such as voting and CRM apps. It highlights the benefits of telco apps, including scalability, personalization, and access to location-based services. Additionally, the document discusses the potential market for telco applications and practical use cases like mobile payments and location APIs.

1. TELCO Application
Development
P.D.MANUSHA DILAN
ICT4252
IT6051

2. Outline
o What is a Telco Applicaion
o TELCO app patterns
o Why TELCO app
o TELCO Assets
o Powers of TELCO
o How TELCO application works
o USSD in TELCO
o What does location API do in TELCO
o Mobile payment with TELCO
o Develop a TELCO app and test with simulator
o My TELCO project

3. What is a TELCO Application ?
Telco Applications are category of applications that
are integrated directly with APP CORE, a secure
environment within the mobile telecommunication
Operator’s Core Network, which provides services to
the subscriber that only the telecommunication
Operator can provide.

4. TELCO apps
Securefor the operator’s network.
Scalableto all subscribers and their devices.
Personalizedthe operator’s name, logo and colors.
Opento the functionalities required by the operator.

5. TELCO app patterns
1. VOTE
applications with the ability to obtain opinions of subscribed users
through an online poll, to vote for a candidate.
o Voting in your favorite reality show
o Vote to choose chairperson of an association or a club

6. 2. CRM
allows an enterprise to create an app where users can
use an USSD menu to make a request to be called back
from web browser to a mobile.
o Online tax advisory
o Online patient consulting

7. o Weather Alerts
o News Alerts
3. Alert
allows sending ad hoc reminders, notifications,
warnings or even entertainment
information or educational facts at any time to
subscribed users.

8. 4. Click to Call
allows users to create a button that enables application to initiate
a browser to mobile call preserving the anonymity of both.
o Online advertisement platform
o Complaints on Customer Care

9. o Weekly promotion details for customers
o Daily prayer times
4. Scheduled Messages
Allows sending messages at scheduled times such as hourly,
daily, weekly or even monthly basis to subscribers

10. 6. Chat
allows creating chat applications to continuously chat
with one or more people simultaneously
o Team communication chat app
o Shuttle services

11. 7. Contact
allows sending request messages, expressing their
opinion, replying, sending suggestions and feedback to
the subscribers
o Song Requests in a Request show
o Feedback on products

12. Why TELCO APP ?

13. Global Mobile Users
North America
2014: 294 M
2019: 320 M
CAGR 1.7%
Western Europe
2014: 367 M
2019: 383 M
CAGR 0.8%
Latin America
2014: 427 M
2019: 497 M
CAGR 3.1%
Middle East/ Africa
2014: 561 M
2019: 799 M
CAGR 7.3%
Central/Eastern Europe
2014: 382 M
2019: 407 M
CAGR 1.3%
Asia Pacific
2014: 2,228 M
2019: 2,844 M
CAGR 5.0%
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

14. mobile
subscribers
not
addressed by
mobile
handset
manufactures
83%
1.5 million
Mobile app
users
17%
All the share of mobile App market
mobile subscribers not
addressed by mobile
handset manufactures
1.5 million App users
Source :Telco in its App Market Space [Infographic] | hSenid Mobile

15. HUGE UNTAPPED POTENTIAL FOR TELCOS IN
APP ECONAMY
Location based promotions
Traffic updates
Taxi booking
Automated supply chain
management
Medical consultation
Automated irrigation system
Travel tips
M-shopping

16. TELCO Assets
Mobile Account
for charging
SMS
for messaging
USSD
for quick access
Location
for locate places & people

17. Powers of TELCO
Loyal Subscriber Base
Telco have a large number of
mobile subscriptions that can be reached
Localization
Telco Applications can be
used to address local market
needs effectively
Network assets
Telco Network assets such as
Messaging, Location, Mobile a/c can be
used to build applications
Wide Accessibility
Telco Applications can be accessed
by any mobile device
without internet connection

18. Problems Solved by TELCO
Can save 1/10 of the cost compared to
building a mobile app
Ability to localize better
with the local Telco
Very easy and quick start-up
to build Telco Applications
TELCO
APP

19. How TELCO applicaion works ?
Small Business
Owner
Mobile Account
Location
SMS
USSD
Dial #141# for register
Send SMS for 141 for
feedback
Use subscriber location
for promotions
Charge using mobile
account

20. USSD in TELCO
Unstructured Supplementary Service Data
o Can access by any device
o Real-time, menu driven and interactive
o Not stored in mobile devices

21. USSD in action
Register to receive
promotion alerts
Navigate through
menu
View ongoing promos
Send feedback
View outlets
and addresses
MYSHOP
1.Register
2.Menu
3.Promotions
4.Feedback
5.Outlets

22. What does Location API do in TELCO
Tracks down a person or a place
o Finds the customers who are using the application nearby and send SMSs
o Users can send a request and find out directions
o Send effective SMS alerts to customers based on their location
USER

23. Benefits of Telco location API
o No data package needed
o No internet needed
o Saves 99% battery power
o Support any GSM mobile phone

24. Business use cases of Location API
Find nearby taxis
Tracking sales guys
Finding apartments,
hotels and shops Tourist guide for
sightseeing
Friend finder
Tracking nearest
fuel stations
Find nearby
restaurants
Business
Scenarios

25. Mobile payment with TELCO
check customers’ available balance
and charge from their mobile account
o Targets a wider market ( Unbanked people, children, teenagers )
o Increase Security
o Easy to check Balance

26. Business use cases of mobile Charging
Bill payments
Enable NFC payment
M-shopping Online games
payments
Booking Tickets
Paying for
transport
Business
Scenarios

27. Develop a TELCO app and Test with
Simulator
Development
o API Guides
o Sample
Applications
o Support multi
languages
Simulator
APP
Testing
o Simulator Guides
SMS
USSD
Location
Subscription
Charging
TELCO Application platform

28. MY TELCO Project
https://www.youtube.com/watch?v=-IPV69Hurqw&feature=em-upload_owner

29. References
https://www.hsenidmobile.com/webinars/

30. THANKS!
Any questions?
You can find me at
✘ linkedin.com/in/manushadilan
✘ manushadilan@gmail.com