Brought to us by, Sarah Shelnut, ANNUITAS Pick the right technologies and you will have a successful Demand Generation programs, right? Wrong. As tempting as it may be for marketers to be enticed by the latest and greatest technologies, we need to always think about what will best enable our existing strategy before we double down on a technology, especially one of the critical platforms like marketing automation or CRM. Find out how to avoid the “technology-first syndrome” and make choices that drive results because they fit your organization, your needs and match your goals. It’s never technology first.