This document outlines the author's career evolution in sales from 1972 to 2008. It describes his early roles at Xerox Computer Services in the 1970s and transition to focusing on applying insights from neuroscience and storytelling to sales. Later sections provide guidance on using stories to emotionally connect with buyers, understand their needs and perspectives, and ultimately influence them to take action. The author advocates listening for and sharing personal stories to build trust and respect between sellers and buyers.