How can you transform your business to align with tomorrow's digitally savvy decision makers? Here are 7 steps to take your business down the road to growth in the digitally transformed world.
David Ednie, President and CEO of SalesChannel Europe presented this slide at an exclusive Jelastic session at WHD.global. This is the first time that Jelastic have held an internal session for partners and it was a great success!
Five steps for hosting providers to capture more cloud customers.
The challenge is not technology. The challenge is accelerating adoption of your cloud services. Shift your thinking from "Time to Market" to "Time to Revenue." In the new connected world your cloud services are being adopted by "Corporate Consumers." In the new world Marketing shifts to Demand Generation and Sales shifts to Customer Adoption.
Customer centricity: still in its infancy? presented by Ramon Pardo, Managing Director InSites Consulting NL for SAS. The purpose of this SAS research in collaboration with InSites Consulting was to validate a customer centric framework across industries and thus understand the progress organisations from different service industries have made in becoming more customer centric.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
David Ednie, President and CEO of SalesChannel Europe presented this slide at an exclusive Jelastic session at WHD.global. This is the first time that Jelastic have held an internal session for partners and it was a great success!
Five steps for hosting providers to capture more cloud customers.
The challenge is not technology. The challenge is accelerating adoption of your cloud services. Shift your thinking from "Time to Market" to "Time to Revenue." In the new connected world your cloud services are being adopted by "Corporate Consumers." In the new world Marketing shifts to Demand Generation and Sales shifts to Customer Adoption.
Customer centricity: still in its infancy? presented by Ramon Pardo, Managing Director InSites Consulting NL for SAS. The purpose of this SAS research in collaboration with InSites Consulting was to validate a customer centric framework across industries and thus understand the progress organisations from different service industries have made in becoming more customer centric.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
The rapid rise of global competition, combined with the adoption of Internet-based communications and cloud processing power, has created a state of hypercompetition across most industries. The antidote? Become customer centric. Here's a brief business and IT roadmap to make it happen.
Access to data for your business today is easy. Making fact-based value added decisions from critical information – that’s the hard part. MindStream Analytics is a boutique consulting firm specializing in the implementation and optimization of best of breed business analysis and financial systems solutions. We focus on solving complex data analytics issues to enable fact-based decision making for our clients.
MindStream Analytics is a leading consulting firm focused on helping clients improve business understanding and decision making. With years of experience in the analytics and Business Performance Management area, MindStream offers services ranging from software selection and implementation to best practices for financial planning.
I wrote and researched this study published by the social media network, "The Customer Collective" and sponsored by Oracle. For over 8 weeks this became the #1 most downloaded financial management whitepaper on ZDNet’s worldwide network of websites. In April, 2009 “The Customer Collective” was asked by Kraft Foods for permission to use it in training their sales directors in 64 countries.
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Case study: How Symantec built engagement through designQuarry
This case study summarizes the results of a controlled quantitative experiment surrounding the idea that design-based experience can change brand perceptions and customer behaviour.
The hypothesis in this experiment was as follows: “If we can create a customer experience through design that influences the meanings people associate with a brand, then we can change their behavior towards the brand.”
If you happen to work in an enterprise where “brand” is frequently misunderstood, and where you encounter challenges in convincing people to invest in customer experience, then this case study is for you. Glen Drummond, Chief Innovation Officer at Quarry, presented this customer experience case study at the Customer Experience Strategy Summit in Toronto, Ontario to modern marketers and CX experts in March 2015.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Rethinking 'the Customer' in the age of CX [infographic]Quarry
In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the path to building a customer segmentation model that fuels effective CX design and delivery.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
How to Improve Sales Productivity in 5 Steps: Digital Sales CoverageMarketBridge
Your buyers have changed how and when they want to engage with your Sales Team. However, when they do engage, 70% of the time your Sales Reps are not properly prepared for the conversation and only 7% will earn a second conversation.
Join us for a 30 minute webinar to learn about the 5 step approach to Digital Sales Coverage, a tactic that combines digital customer engagement with analytics, enabling sales teams to target, prepare, and engage far more effectively.
This webinar is for Sales AND Marketing leaders, as we'll cover how to:
Improve Lead Quality and Conversion Rates by 20%+
Develop a Scalable Digital Engagement Model for Customers Who are "Not Ready to Buy"
Lower Your Cost-of-Sale to Deliver Revenue More Efficiently
How Can Customer Centricity Be Profitable?Monetate
Watch the webinar: http://monetate.com/webinar/how-can-customer-centricity-be-profitable/
Marketing leaders crave to know their customers better, focus on the right buyers, and maximize customer lifetime value. So how can you make being more customer-centric work for your business?
Hear Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania, discuss the tactical “building blocks” underlying customer centricity as well as important insights about the interplay among them. Professor Fader will highlight a number of actionable suggestions to help companies make effective and efficient use of:
• Customer acquisition programs;
• Customer retention; and
• Customer development.
Learn how to understand your customers at a more granular level by discovering segments that are the most valuable, and then deliver different products, services, and offers to them. The result? Become more customer-centric and more profitable!
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
The rapid rise of global competition, combined with the adoption of Internet-based communications and cloud processing power, has created a state of hypercompetition across most industries. The antidote? Become customer centric. Here's a brief business and IT roadmap to make it happen.
Access to data for your business today is easy. Making fact-based value added decisions from critical information – that’s the hard part. MindStream Analytics is a boutique consulting firm specializing in the implementation and optimization of best of breed business analysis and financial systems solutions. We focus on solving complex data analytics issues to enable fact-based decision making for our clients.
MindStream Analytics is a leading consulting firm focused on helping clients improve business understanding and decision making. With years of experience in the analytics and Business Performance Management area, MindStream offers services ranging from software selection and implementation to best practices for financial planning.
I wrote and researched this study published by the social media network, "The Customer Collective" and sponsored by Oracle. For over 8 weeks this became the #1 most downloaded financial management whitepaper on ZDNet’s worldwide network of websites. In April, 2009 “The Customer Collective” was asked by Kraft Foods for permission to use it in training their sales directors in 64 countries.
The Customer Journey Funnel: The Key to Sustainable GrowthRocketSource
Creating a modern funnel to accommodate marketing and sales in today's market requires a strong understanding of the dynamics of customer behavior and the way processes should be structured to guide users down the path to purchase.
The terms "sales funnel" and "marketing funnel" don't quite fit the bill like they used to. Let's explore what a customer journey funnel is, and why it's so vital to organizations.
Case study: How Symantec built engagement through designQuarry
This case study summarizes the results of a controlled quantitative experiment surrounding the idea that design-based experience can change brand perceptions and customer behaviour.
The hypothesis in this experiment was as follows: “If we can create a customer experience through design that influences the meanings people associate with a brand, then we can change their behavior towards the brand.”
If you happen to work in an enterprise where “brand” is frequently misunderstood, and where you encounter challenges in convincing people to invest in customer experience, then this case study is for you. Glen Drummond, Chief Innovation Officer at Quarry, presented this customer experience case study at the Customer Experience Strategy Summit in Toronto, Ontario to modern marketers and CX experts in March 2015.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Rethinking 'the Customer' in the age of CX [infographic]Quarry
In the age of customer experience (CX), companies must deeply understand their customers, but our research found that the majority of companies have a long way to go. Here’s a roadmap that shows the path to building a customer segmentation model that fuels effective CX design and delivery.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
How to Improve Sales Productivity in 5 Steps: Digital Sales CoverageMarketBridge
Your buyers have changed how and when they want to engage with your Sales Team. However, when they do engage, 70% of the time your Sales Reps are not properly prepared for the conversation and only 7% will earn a second conversation.
Join us for a 30 minute webinar to learn about the 5 step approach to Digital Sales Coverage, a tactic that combines digital customer engagement with analytics, enabling sales teams to target, prepare, and engage far more effectively.
This webinar is for Sales AND Marketing leaders, as we'll cover how to:
Improve Lead Quality and Conversion Rates by 20%+
Develop a Scalable Digital Engagement Model for Customers Who are "Not Ready to Buy"
Lower Your Cost-of-Sale to Deliver Revenue More Efficiently
How Can Customer Centricity Be Profitable?Monetate
Watch the webinar: http://monetate.com/webinar/how-can-customer-centricity-be-profitable/
Marketing leaders crave to know their customers better, focus on the right buyers, and maximize customer lifetime value. So how can you make being more customer-centric work for your business?
Hear Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania, discuss the tactical “building blocks” underlying customer centricity as well as important insights about the interplay among them. Professor Fader will highlight a number of actionable suggestions to help companies make effective and efficient use of:
• Customer acquisition programs;
• Customer retention; and
• Customer development.
Learn how to understand your customers at a more granular level by discovering segments that are the most valuable, and then deliver different products, services, and offers to them. The result? Become more customer-centric and more profitable!
Moderator: Scott Brinker, President & CTO, ion interactive, ChiefMarTech.com
Panelists: Franz Aman, SVP Brand & Demand, Informatica; Kristin Hersant, VP of Marketing, Livefyre; Susan Ganeshan, CMO, Clarabridge
Scott Brinker, President and CTO of ion interactive and founder of chiefmartec. com, will lead a discussion on the modern marketing technology landscape, followed by a deep dive into the tech stacks of marketing technologists from leading B2B companies. The panel will discuss the challenges of building an integrated marketing tech stack and discuss best practices for connecting data across silos. Each panelist will also share blueprints of their tech stacks, explaining how those solutions work together to help execute successful marketing programs. Don’t miss an inside view into the state-of-the-art marketing technology and methods driving successful B2B companies."
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
Digital transformation in Sales ManagementScopernia
Thursday February 25th, Dado Van Peteghem was asked to give a presentation at the Sales Summit in Brussels, Belgium.
As the internet is becoming more and more of a middle man for transactions, sales persons need to cope with digital transformation as well. This presentation gives you insights on how to deal with the digital evolution in sales management.
Digital Disconnect in Customer Engagementaccenture
The eleventh annual Accenture Global Consumer Pulse Survey measured the experiences of 24,489 customers in 33 countries and across 11 industries to assess consumer attitudes toward marketing, sales and customer service practices.
Our results show that even in the “digital age,” human interaction remains a vital component of customer satisfaction.
Digital transformation masterclass june 2016Scopernia
How do you deal with digital transformation in your organization? These are the hand-outs of the masterclass that Jo Caudron is giving. Jo is co-author of the best-selling book on the topic http://www.digitaltransformationbook.com.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
The challenge of sustaining growth levels at 35% is not to improve your sales conversion rate (although this is never hurts). The challenge to sustaining stellar growth rates lies in increasing the quality and frequency of your Demand Generation Campaigns.
Success is a moving target. In the post disrupted digital world the rules of the game have changed. What made your successful in the past will not make you successful in the future. 5 steps that will transform your business and prepare the foundations of growth.
The Cloud creates unparalleled opportunities for those who can deliver compelling Service Propositions, translate them into relevant Business Outcomes and then take those Relevant Business Outcomes to Business Decision Makers. Step 1) Demand Creation followed by Step 2) Demand Capture. Hint: the greater the focus and clarity you can bring to bear on relevant and compelling business outcomes, the easy will be step 2) Demand Capture: sales conversion.
Customer Adoption is the new ROI. Creating SOE (Systems of Engagement) is how you maximise customer adoption. The entry point to SOE is the Smart phone. Are you maximising Smart Adoption of your cloud services?
Digital Disruption = Business Transformation = Industry Disruption. Thinking Music: Vinyl -> CD -> mp3 -> Streaming. Owning Assets -> Access to Assets. Think Print: Books -> eBooks -> Digital eBook Libraries. Owning Assets -> Access to Assets. The message is clear "Adapt or Die".
Understanding the customer must lie at the foundation of your Business Strategy, your Business Model(s) resulting in Competitive Advantage. Not understanding the customer accounts for everything else we do in business.
5 Steps to exceptional growth. Sell business outcomes not technology. Change is difficult, but not changing is fatal. Change before you have to change.
1. Growth Mindset: Direct your focus to what the future will look like. Anticipate likely changes in your customer's needs and preferences to interact with your business.
2. Differentiate or Die: Help your customer understand why and how you are different to other providers in your product/service category.
3. The Customer Adoption Cycle: Create a customer adoption cycle for your business and align all your sales, marketing and support customer interactions at the appropriate steps of the Adoption cycle.
4. Disrupt the Status Quo: People will make key decisions when they face immediate negative consequences. The role of Sales & Marketing’s is to take the customer out of the comfort and complacency of the status quo and let them 'wallow' in the negative future.
5. Tipping the Funnel: Convert your customers into your un-paid sales force.
Digital Disruption = Change = Transformation, Business Transformation. If your customers, Find, Try, Buy and Consume, Cloud Services differently, shouldn't you be selling them differently? 5 Steps to Accelerating Adoption of Your Cloud Services
Big Data = Big Business Problem. Big Business Problem = Big Business Opportunity. The Cloud Changes the way Customers adopt services and the Channel doesn't provide what the cloud requires (today). 3 things that you can do the accelerate adoption of your Cloud based Business Continuity Services.
Digital Marketing and Lead Generation for Startups. Focused on online lead generation, but also covering Outbound lead generation processes. Covers identifying target buyers; value proposition; website design for lead generation; content marketing; paid online ads; Search Engine Optimization, email marketing, social media marketing. Describes key steps in Outbound lead generation too - prospecting, prospecting tools, initial email contacts, follow-up and conversion.
Digital Marketing for Startups: a seminar on how to use web marketing to generate leads and acquire customers. Includes defining your Value Proposition; identifying your Ideal Customer Profile; revising your Website design to support lead generation; using Content Marketing, SEO, Social Media and paid online adds to generate traffic; using landing pages, content and downloads to convert that traffic to leads; and using lead nurturing to convert those leads to sales opportunities. Also discusses using Outbound Lead Generation campaigns in parallel with Online / Inbound Lead generation to maximize results for early stage tech firms.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
Who Owns Social Selling? Bridging the Divide Between Sales &MarketingKrishna Zulkarnain
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Similar to Digital Transformation: 7 Steps to Sales Growth (20)
“How do you stay ahead of ever-rising customer expectations? There’s no single way to do it - it’s a combination of many things.”
- Jeff Bezos. Start by mastering Moments of Truth in the Customer Journey. Design for Customer Experience and you will maximize Customer Adoption. The Ultimate MOT is Customer Advocacy. When customers spontaneously recommend your products or services you effectively have an "unpaid sales force."
A Growth Mindset. Your Job is Selling Change. Sell the problem, not the Solution. Marketing Today Becomes Sales Tomorrow. What Great Salespeople Do Differently. Closing with Confidence: Personal Sales Skills Action Plan
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
Customer Retention Strategies: 5 Steps to Winning and Keeping Customers for LifeSalesChannel International
We all want Revenue Growth? No, we all want profitable Revenue Growth! That means minimising Churn and/or maximising Retention. The challenge is that Retention is not a long-term, sustainable strategy. If the Customer wants out she will find a way. The better long-term, sustainable strategy is finding ways to make them want to stay. The Million dollar question is: How do you make them want to stay?
Adapt or Die. The end of shadow IT. How to leverage Cloud based solutions, applications and tools to provide work environments that engage and inspire Gen Y and tomorrow's Gen C (always Connected users). Give your employees the digital experience they desire and they will do remarkable work in exchange. The CIO's new mindset to deliver the digital workplace: Hybrid thinking, AppStore thinking and Outcomes-based thinking.
Le succès est une cible mouvante. Dans le monde numérique de poste perturbé les règles du jeu ont changé. Que fait votre succès dans le passé ne vous fera pas de succès à l'avenir. 5 étapes qui vont transformer votre entreprise et préparer les bases de la croissance.
Creating a Growth Culture: 5 Keys to Winning in an Increasingly Competitive D...SalesChannel International
1. Future Focused: Let go of the past. Take a higher level view and anticipate the "next wave".
2. Mindset Shift: Adapt to opportunity. Change is difficult, but not changing is fatal. Organisations don't change - people do. A new mindset precedes new results.
3. Managing Two Businesses: Execute vs Explore. Success in the existing business is all about Execution. Success in the new business is all about being responsive and adaptive to change. As the dynamics of the two businesses are fundamentally different consider managing them separately.
4. Ambidextrous Thinking: How to use "AND Thinking" as a tool to discover new solutions, approaches and ideas that fly in the face of the established way of doing things.
5. Experimental Mindset: Embrace the certainty of failure using a “Disciplined Experiment” mindset. Gamify your thinking and gamify your business.
Success in sales means selling the way tomorrow's customers want to buy. Necessary, but not sufficient. You must provoke your customers out of their comfort zones and their status quo using your business insights that will challenge their thinking and move them to take positive action.
The key to growth is winning more new business and the key to winning new customers is sales (with support from marketing of course). 3 key ideas to grow your business through Sales Performance Motivation
Your mindset is your competitive advantage. It is what separates you from everyone else in business.Your mindset is above all an attitude and attitude is a choice.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
5. The old Golden Rule in Sales was:
Find out what your customers
want, and give it to them.
6. Give your customers the ability to
do what they can’t currently do
but would want to if they only
knew it was possible.
The new Golden Rule in Sales is:
13. - Geoffrey A. Moore
“Well, first off, realize you are in a
fight for your life. The new business
model is not a competitive threat, it
is an existential threat.”
29. 29
Selling above the funnel
Q1 Q2 Q3 Q4 Q1 • Prospection
• Qualifying
• Needs
• Proposal
• Negotiation
• Close
Demand
Creation
Demand
Capture
• Market identification
• Requirements analysis
• Demand creating
• Lead Generation and
Management
• Engagement
30. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
35. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
40. Basic Product/Service:
• Technology
• Price performance
• Product quality
E2E Customer Experience:
• People
• Perceived value
• High touch
• Exceed customer expectations
• Delight and astound customers
1
2 Support Services
3
E2E
Customer Experience
Differentiation: 3 Levels of Perceived Value
Basic
Product/Service
Support Services:
• Levels of support
• Quality of service
• Systems
• Processes
Your Cloud
Services
42. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
49. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
51. Interruption Marketing:
Targeting Audiences with
messages through channels
to drive transactions
The OLD World
Engagement Marketing:
Engaging communities
with shared purpose
through experiences to
sustain relationships
The NEW World
54. Early Adopter Market Mainstream Market
DANGER - CHASM!
Accelerating Customer Adoption of Cloud Services
TIME
Create capacity
to service demand
Technology Vendors Channel Partners
Build the buzz!!!!
Build sales channels
• Distributors
• Retailers
• Resellers
• VARs
• Service Providers
• System Integrators
• Consulting Partners
Technology
Innovators
2%
Visionaries
14%
Pragmatists
34%
Conservatives
34%
Sceptics
16%
Create a tipping point
Influencer/Adopter Programs
Demand Generation
Influence Generation: Capture the hearts and
minds of Tech savvy early adopters, opinion
leaders and influencers
Channel readiness & activation
GTM Strategy & Business Plan
PERCENTAGEOFPOPULATION
A
B
56. source: www.corporatevisions.com
1 32
Marketing Today = Sales Tomorrow
• Challenge them
• Destabilise them
• Challenge the status quo
• Get them out of comfort zone
• Take them to the negative
future
• Sell your insights
• Provide evidence
• Cost justify
• Lead them through the
process
• Take them to the beach
• Sell your insights
• Sell your experience
• Take them to the negative
future
• Create a sense of urgency
• Monetise the cost of delay
• Take them to the beach
• Guide them to take action
• Take the order
58. Sales Transformation
OLD NEW
The IT Buyer The Business Buyer
Selling into CapEx Budgets Selling into OpEx Budgets
Technical Expertise Business Expertise
Geographic Sales Territories Vertical Industry Territories
Selling Features Selling Results
Fixed-Price Contracts Outcome-Based Contracts
Demonstrating Features Business Process Discussions
Your Complexity and
Underlying Architecture
Your Consumption Model
and Service Capability
Maintenance Contracts "Apps Mindset"
Face2Face Sales Skills Social Media Knowledge
Source: Consumption Economics: The New Rules of Tech
by J. B. Wood, Todd Hewlin and Thomas Lah, 2011
59. 59
Selling Business Outcomes
• Increased revenues or profitability
• Faster time to market
• Decreased costs
• Improved operational efficiency
• Revitalizing the organization
• Enhancing customer loyalty
• Increased market share
• Decreased employee turnover
• Improved customer retention levels
• Increased competitive differentiation
• Faster response time
• Decreased operational expenses
• Increased sales per customer
• Improved asset utilization
• Faster collections
• Reduced cost of goods sold
• Minimized risk
• Additional revenue streams
• Improved time-to-profitability
• Increased billable hours
• Reduced cycle time
• Increased inventory turns
• Faster sales cycles
• Reduced direct labor costs
60. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
62. 62
• Skill to ask the right questions to change the
conversation
• Share your relevant industry and business
insights with customers
• Focus on the customer’s business in the areas
where the value payoff for the customer may be
the greatest
• Knowledge of the customer’s business to
calculate the monetized value
• Strategy to target the right Decision Makers
within the right accounts
Complex Sales
Transactional Sales
• High value / high touch
• Sales Rainmakers
• Insight-led selling
• High volume / low touch
• Sales automation
• Viral marketing
• Digital Marketing
• Leveraging social media
• Creating relevant and sharable content
• Creating a buzz
• Creating awareness
• Creating demand
Sales Alignment
64. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
70. Create a Compelling Value Proposition1
Differentiate or Die2
Marketing Today = Sales Tomorrow3
Digital Marketing: Demand Generation4
Distribution: Channels to Market5
The Customer Adoption Cycle6
Tipping the Funnel7
76. 1. Compelling Value Proposition
2. Differentiate or Die
3. Marketing Today = Sales Tomorrow
4. Digital Marketing: Demand Generation
5. Distribution: Channels to Market
6. The Customer Adoption Cycle
7. Tipping the Funnel
Quick Review:
4Ps => S A V E
Differentiation: 3 Levels of Perceived Value
Turn customers into your unpaid sales force
Align all Sales & Marketing actions
What is the business problem?
Competing to remain relevant to tomorrow’s customers
Build a Go-to-Marketing Map
Integrated campaigns
77. 77
• The client has changed
• The buying process has changed
• The Sales Cycle -> The Customer’s Journey
• Market segmentation -> Buyer personas
Moving to the Cloud means Business Transformation
• Marketing -> Digital
-> Social Media
-> Social Influence -> Social Selling
• Demand Generation
• User Value Proposition and Persona Messaging
• Marketing Manger -> Community Manager
• Internal Alignment
• Execution
• Sales Channel alignment
• Multi-channel touchpoint experience
• E2E Customer Experience
Rethink the Customer
Rethink Sales & Marketing
Rethink your Organisation
Business Transformation
Channel TransformationThe Cloud = Massive Change