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How to Measure the Right Marketing Metrics
The document outlines the key aspects of measuring marketing success, focusing on important metrics such as website traffic, lead conversion, and social performance. It emphasizes the need for effective reporting and provides a structure for monthly updates to stakeholders. Additionally, several analytics tools are recommended for measuring these metrics.
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How to Measure the Right Marketing Metrics
- 1. How to Measurethe RIGHT MARKETING Metrics PRESENTED BY: MICHAEL REYNOLDS
- 2. Michael Reynolds About Michael: •President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net
- 3. Measuring Marketing Success Doesn’tHave to Be Hard
- 4. Agenda We’ll Cover: • Whatmetrics matter • How to measure • How to report • Q&A
- 5. “Shiny” Metrics? “Although ourquarterly earnings dropped by twenty five percent, I feel compelled to point out that our Facebook likes have doubled.”
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- 7. Attract = WebsiteTraffic
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- 9. Organic Search Traffic(SEO)
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- 12. Direct Traffic +Mobile Search
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- 28. Tools Analytics tools: • HubSpot(preferred) • Rival IQ • Google Analytics • Google Webmaster Tools • ExactTarget • Marketo • Eloqua
- 29. Reporting to Boss/Board MonthlyReport Structure: • What got done last month • What projects are coming up • Performance metrics • Discussion/todo items
- 30. How to Measurethe RIGHT MARKETING Metrics PRESENTED BY: MICHAEL REYNOLDS