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Strategic snooping
This document discusses strategic social media monitoring and listening for businesses. It provides tips on using tools like Google Alerts, social media alerts, and analytics platforms to track competitors, customers and discussions online. Metrics like site traffic, engagement and comments are important to measure. The highest ROI social networks are identified as Facebook, ratings/reviews, Twitter, LinkedIn and participating in industry forums. Developing search and monitoring skills is key to inform business objectives through social listening.
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Strategic snooping
- 1. Strategic Snooping Usingsocial media to check up on clients, customers, and competitors
- 2. Brandy Nagel • Marketing Catalyst • @benag • Recently joined VentureLab at Georgia Tech • Social Media Coach • Author of Digitally Famous -- available on Amazon and Kindle
- 4. 2. Companies withhigh levels of social media activity increased revenues by 18% on average in the last 12 months. Source: Research from Wetpaint & Altimeter
- 5. 4. “Social media is an undisciplined theater.”
- 6. 5. People are talking. Companie sshould listen.
- 7. 6. Developing yoursearch skills is critical
- 9. It’s about all ofour business objectives
- 10. Most Common Metricsused by CMOs • Site traffic • Conversion • Number of fans/members • Number of positive comments Source:MDG Advertising http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
- 11. Social Media withthe Highest ROI 1. Facebook 2. Ratings and reviews 3. Twitter 4. LinkedIn 5. Participating in industry blog/forum 6. Company or brand community 7. YouTube 8. • Company or brand blog Source: MDG Advertising
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- 23. Social Media withthe Highest ROI 1. Facebook 2. Ratings and reviews 3. Twitter 4. LinkedIn 5. Participating in industry blog/forum 6. Company or brand community 7. YouTube 8. • Company or brand blog Source:MDG Advertising
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- 25. Testing is your best friend. -- Kira Wampler, VP of Marketing at Lytro Inc.
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- 29. Monitor the Webfor interesting new content •Google Alerts are email updates of the latest relevant Google results based on your queries. •Enter a search query you wish to monitor. •Some handy uses of Google Alerts include: – monitoring a developing news story – keeping current on a competitor or industry – getting the latest on a celebrity or event – keeping tabs on your favorite sports teams
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- 32. Social Media Alerts LikeGoogle Alerts but for social media. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. SocialMention.com
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- 39. integrates with Twitter,Facebook Fan Pages, LinkedIn and other networks where consumers are engaging with businesses and brands… Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more sproutsocial.com
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- 47. Get Google AnalyticsPremium for your business. Work directly with Google and a flat annual fee of $150,000* covers all the data, guarantees and service you could need.
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- 50. Social Media withthe Highest ROI • Facebook • Ratings and reviews • Twitter • LinkedIn • Participating in industry blog/forum • Company or brand community • YouTube • Company or brand blog • Source:MDG Advertising
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- 55. Forever Free If youhave fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. MailChimp.com
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Editor's Notes
- #7Â Places to listen: Google alerts Search.twitter.com TweetStalk LazyFeed