“The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year of Over 1800% Growth” Auditorium This interactive session will cover tactics SalesLoft marketing employed into a strategy that generated 1800% growth margins and how you can incorporate these initiatives into your marketing mix. Insights on the following topics: Create captivating content marketing through effective storytelling Take big risks – a look at how the Benioff hack at Dreamforce exploded Find your niche and generate targeted content on social media platforms Pre- and post-event marketing that is trackable, measurable and scalable Generate engagement through email automation that’s not labeled SPAM Tami McQueen is the Director of Marketing at SalesLoft, the easiest and fastest way on the Internet to build a targeted and accurate list of prospects. Tami serves as a marketing and communications strategist where she manages digital and content marketing, drives social media engagement, and lead generation initiatives across multiple platforms.

1. Top 5 Performing Marketing Tactics
SalesLoft Performed in a Year of Over 1800% Growth
Tami McQueen
Director of Marketing
SalesLoft

2. @localATLast
JNB - BNA - DFW - ATL

4. @localATLast
The Fastest Growing SaaS Startup in Atlanta
Top 10 Best Places to Work in Atlanta
$200K in January to $3.9mm ARR
600+ Customers, 22K+ Users
Five to 35 Employees

5. @localATLast

6. “Our job is to connect to people, to interact with them in
a way that leaves them better than we found them,
more able to get where they’d like to go.” – Seth Godin
@localATLast

7. Create captivating content marketing
#1 through effective storytelling
@localATLast

8. Authenticity Breeds Credibility
Our brains are not hard-wired to understand logic
or retain facts for very long. Our brains are wired
@localATLast
to understand and retain stories.

9. @localATLast

10. @localATLast
#2 Take BIG risks

11. How We Impersonated The Salesforce.com CEO
For One Of The Best Marketing Hacks At Dreamforce
• 530 LinkedIn Shares
• 1,400+ LinkedIn Impressions
• 10K Unique Web Visitors
• A Story to take to the Grave
@localATLast

12. Find your niche and generate targeted
#3 content on social media platforms
@localATLast

13. If you get bored with social media, it’s because you are trying
@localATLast
to get more value than you create.

14. Generate engagement through email
#4 automation that's not labeled SPAM
@localATLast

15. @localATLast
I drip, you drip, we drip…

16. Pre- and post-event marketing that is
#5 trackable, measurable and scalable
@localATLast

17. @localATLast

18. @localATLast
Here’s How to Hustle…

19. Develop a one-page strategic plan that is trackable, measurable and scalable
http://www2.salesloft.com/mktg-q4
@localATLast

20. Implement the Agile Methodology and start sprinting
@localATLast

21. Send a weekly company-wide email with metrics, updates
@localATLast

22. “Good marketing makes the
company look smart.
Great marketing makes the
customer feel smart.”
@localATLast

23. @localATLast
QUESTIONS?

24. @localATLast
TEAM