This document discusses how marketing can adopt principles from Formula One racing to generate sales leads and win business faster. It recommends focusing on attracting customers by understanding their needs, providing relevant content, connecting with customers across all stages of the buying process, and optimizing digital presence so the business can be easily found online. The key is aligning sales and marketing teams to work together, measuring performance at each stage of the customer journey, and continually refining strategies based on data.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
How to Generate New Business through LinkedIn - Social SellingDent
LinkedIn is a powerful platform - if you know how to leverage the trust contained in your networks to open up new business opportunities.
This slide deck outlines Passive, Active and Proactive LinkedIn strategies to turn LinkedIn into a lead generator for your business.
RedSwan5 Digital Workshop for Marketing TeamsKim Donlan
If you aren't marketing from the customer's perspective, you are not doing as well as you could be. To help, we are sharing the core of our digital workshop for B2B marketing teams who need to creating a richer user and brand experience. This is for brands that have most of the pieces but perhaps in the wrong sequence, place or media type. This workshop is customized for clients who need to transition to a richer brand experience and stronger digital strategy. Contact Kim Donlan Kdonlan@RedSwan5.com
How to Generate New Business through LinkedIn - Social SellingDent
LinkedIn is a powerful platform - if you know how to leverage the trust contained in your networks to open up new business opportunities.
This slide deck outlines Passive, Active and Proactive LinkedIn strategies to turn LinkedIn into a lead generator for your business.
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
How to Create Leads and Close Net-New Business with Buyer 2.0Darrell Amy
Are you looking for new ways to grow sales? Learn how to reach Buyer 2.0 with digital prospecting and marketing strategies. Originally presented at the BTAS Conference in Sydney in May 2015, this content was very well received by the dealers in attendance. I thought it would be great to share this with everyone.
You'll learn:
- How the buying process is changing
- Why cold calling isn't dead but how it's different
- Strategies to get involved earlier in the buying process
- Tips to use LinkedIn to mine for prospects
- How to position your dealership as a team of IT experts
- And more
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
LinkedIn and Copier Sales-Debunking the Four FearsDarrell Amy
LinkedIn has forever changed the traditional sales process. However, many sales managers and dealer principles have some real fears related to sales reps using LinkedIn:
Fear One: My Best Reps Will Get Recruited Away
Fear Two: The Competition Will Steal Our Current Accounts
Fear Three: Reps Will Stop Cold Calling
Fear Four: Reps Will Spend All Day Sitting At Their Computers
In this webinar, Larry Levine will hit these four fears straight on. You'll hear real-world stories about how reps are using LinkedIn to blow past their quota. You'll also learn about four core digital prospecting skills that your sales team needs to succeed.
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
MENTAL HEALTH LEGISLATION IN AUSTRALIA AND NEW ZEALANDDr Ian Ellis-Jones
Bazzana P., Ellis-Jones I., Eapen V (2012). Mental Health Legislation in Australia and New Zealand. In Psychiatry at a Glance. Eds. Katona C., Cooper C., Robertson M. 5th ed. Wiley-Blackwell Publications, UK, pp96-97. Disclaimer: The information contained in this publication does not constitute legal advice of any kind. The author Ian Ellis-Jones does not guarantee or warrant the current accuracy, legal correctness or up-to-dateness of the information contained in the publication.
An Address Delivered at the Spirit of Life Unitarian Fellowship, Kirribilli, New South Wales, on Sunday, 28 April 2013. Copyright Ian Ellis-Jones 2013.
INTRODUCING THE NEW [NSW] LOCAL GOVERNMENT ACT [1993]: A COMPARATIVE TABLE AN...Dr Ian Ellis-Jones
Copyright 1993 Henningham & Ellis-Jones. All Rights Reserved. Important Note/Disclaimer: The information in this document, pertaining to certain legislation of the New South Wales Parliament as in force at certain points in time (namely, at as well as immediately before 1 July 1993), is not up-to-date. The document has been uploaded for historical purposes. Its contents are not to be relied upon as a basis for action or decision-making. Ian Ellis-Jones. September 22, 2012.
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
The B2B Buyers Journey Sales Guide eBookMark Gibson
New eBook on The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.
Will be of value to sales professionals, sales managers, sales enablement and operations professionals, marketers and product managers
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
How to Create Leads and Close Net-New Business with Buyer 2.0Darrell Amy
Are you looking for new ways to grow sales? Learn how to reach Buyer 2.0 with digital prospecting and marketing strategies. Originally presented at the BTAS Conference in Sydney in May 2015, this content was very well received by the dealers in attendance. I thought it would be great to share this with everyone.
You'll learn:
- How the buying process is changing
- Why cold calling isn't dead but how it's different
- Strategies to get involved earlier in the buying process
- Tips to use LinkedIn to mine for prospects
- How to position your dealership as a team of IT experts
- And more
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Improve Sales Productivity with Digital Sales CoverageMarketBridge
Customers now spend significantly more time doing on-line research, they expect to be served up content aligned to their buying process and on their time frames.
As a result, sales productivity is suffering, with an estimated 67% of sales reps not meeting their quotas, mainly due to a lack of digital sales coverage.
In this whitepaper we outline the 5 steps required to implement digital sales coverage
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
LinkedIn and Copier Sales-Debunking the Four FearsDarrell Amy
LinkedIn has forever changed the traditional sales process. However, many sales managers and dealer principles have some real fears related to sales reps using LinkedIn:
Fear One: My Best Reps Will Get Recruited Away
Fear Two: The Competition Will Steal Our Current Accounts
Fear Three: Reps Will Stop Cold Calling
Fear Four: Reps Will Spend All Day Sitting At Their Computers
In this webinar, Larry Levine will hit these four fears straight on. You'll hear real-world stories about how reps are using LinkedIn to blow past their quota. You'll also learn about four core digital prospecting skills that your sales team needs to succeed.
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
MENTAL HEALTH LEGISLATION IN AUSTRALIA AND NEW ZEALANDDr Ian Ellis-Jones
Bazzana P., Ellis-Jones I., Eapen V (2012). Mental Health Legislation in Australia and New Zealand. In Psychiatry at a Glance. Eds. Katona C., Cooper C., Robertson M. 5th ed. Wiley-Blackwell Publications, UK, pp96-97. Disclaimer: The information contained in this publication does not constitute legal advice of any kind. The author Ian Ellis-Jones does not guarantee or warrant the current accuracy, legal correctness or up-to-dateness of the information contained in the publication.
An Address Delivered at the Spirit of Life Unitarian Fellowship, Kirribilli, New South Wales, on Sunday, 28 April 2013. Copyright Ian Ellis-Jones 2013.
INTRODUCING THE NEW [NSW] LOCAL GOVERNMENT ACT [1993]: A COMPARATIVE TABLE AN...Dr Ian Ellis-Jones
Copyright 1993 Henningham & Ellis-Jones. All Rights Reserved. Important Note/Disclaimer: The information in this document, pertaining to certain legislation of the New South Wales Parliament as in force at certain points in time (namely, at as well as immediately before 1 July 1993), is not up-to-date. The document has been uploaded for historical purposes. Its contents are not to be relied upon as a basis for action or decision-making. Ian Ellis-Jones. September 22, 2012.
Compiled and published by Ian Ellis-Jones. Copyright Ian Ellis-Jones 2008. All Rights Reserved. Disclaimer: The information contained in this publication does not constitute legal advice of any kind. The author Ian Ellis-Jones does not guarantee or warrant the current accuracy, legal correctness or up-to-dateness of the information contained in the publication.
Im Februar mangelt es nicht an tollen Ereignissen. Zum einem feiern wir den Karneval zum anderen verwöhnen wir am Valentinstag unsere Liebsten mit romantischen Gesten. In unserer gold-Ausgabe Februar erfahren Sie, welche Stars beim Besuch des Beauty-Doc übertrieben haben und wie Sie in der noch kalten Februarzeit Heizkosten sparen können. Außerdem zeigen wir Ihnen tolle Rezepte für Karnevalleckereien und die Verlobungsring-Sammlung von Spielerfrau Victoria Beckham. Natürlich erfahren Sie auch wieder alle Trends und Tipps rund um die Themen Gesundheit, Schönheit und Mode.
Slide preparate per le attività di orientamento per l'anno scolastico 2013-17 per l'Istituto Professionale Servizi per l’Agricoltura e lo Sviluppo Rurale (ex IPAA) che rappresenta l’unica realtà professionale specifica del settore agro-ambientale dell’intero comprensorio cilentano.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Modern Selling + Modern Learning = Sales GrowthMike Kunkle
These are the slides from my 7/17/2019 SMMConnect.com webinar. You can watch the webinar for free at https://www.smmconnect.com/events/1617?gref=mikek for registering (also free) for the SMMConnect.com website.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. • Ginger Clay
• 20+ years in Marketing
• 5 years working inside your business
• What Qualifies me?
• What does IgniteRM do?
• Ignite180: Strategy & Execution
• Integrated Campaigns
• Marketing Mavericks
• Persona Messaging
• Web Audit & Best Practices
• Social Media Turn-key
Welcome
9. The Buyer’s Mindset
Do I have a problem?
How can I do it better?
I heard that product “X” can do “y”.
I think I need to make a change.
Price? Solutions? Vendor?
Which vendor can deliver?
Can I trust them?
60%
67% is done
digitally
(SiriusDecisions)
10. Shifts in the marketing landscape
• Nearly half of all B2B researchers are
millennials
• LOB Managers are influencing
purchasing decisions or making them
• 71% of B2B research begins with a
generic search
• Mobile usage is getting more play in
the research phase of a buying
decision
• More and more buyers are watching
video
• Takes 7-12 engagements before
buyer’s engage with you
11. The Gap
TOP
MIDDLE
BOTTOM
Do I have a problem?
How can I do it better?
I heard that product “X” can do “y.”
I am going to make a change.
Price? Solutions? Vendor?
12. What’s happening?
• 8-9 Billion devices are connected to the internet
• Most are computers, phones and tablets
• Educated Buyer
• Expectations are increasing
• “One-size” no longer can fit all
• Capx to Opex
• Want information to be personal
• Want information to be relevant
• Want information to be timely
• Social Engagements to Learn
• Perception is Reality
• Social Noise
16. What does Racing and Marketing have in
common?
1. Begins with the knowledge of the road
2. Driver matters
3. Design reduces timing
4. Wing flow varies
5. Downforce is key
1. Target / Pain Points
2. Different skills required
3. Right time/ Right Place/ Top of Mind
4. One size does not fit all
5. Marketing leverages the downforce concept
to attract buyers during the decision making
process
17. Common Disconnect
1. Marketing is viewed as and IS a cost center
2. Marketing is a compilation of events
3. Hired a lower level marketing assistant type person
who can execute, but lacks strategy/vision
4. Lack a comprehensive plan that includes a way to
communicate to existing customers, sell deeper and
keep them sticky
5. No processes to track performance
18.
19. Why can I not create downforce?
1. Your not found
2. You would not know if you were found
3. You don’t know what your visitors do
online
4. You don’t know who your online visitors
are
5. You don’t value marketing enough to
invest in the tools to be in the know
6. You are found, but not relevant enough to
engage visitors
7. You don’t offer compelling relevant
information that would make someone
want to continue to stay on your page
20. 5 Ways to Attract (and be found)
1. Be Attractive
2. Know Your Customer
3. Be Relevant
4. Connect
5. Be Found
21. Be Attractive.
Web Presentation:
Do you look innovative?
Message:
Do you have a compelling story?
Value Prop:
Does it speak to the
customers pain points and
buying drivers?
Key Differentiators:
Can you back it up?
22. Know Your Customer.
CIO
Being pushed closer to customer demands yet required to engage in strategic initiatives designed
to provide value to the internal organization and end-user
CHALLENGES
Priorities have shifted from operations to the
customer, from efficiency to customer loyalty,
from cost control to increasing sales
Compliance: I have PCI data all over the place.
How do I secure that data?
• Bottlenecks: My team is too busy fighting fires.
How do I determine where my bottlenecks are?
• Staffing: Just when I invest into and train a good
IT Director, he/she is lured away by the
competition
• Cloud issue: I have a bunch of servers sitting on
my network. They all stand alone. How do I
consolidate those and possibly move to the
cloud?
• What are their top 3
priorities? How do you fill
the gap?
• How do you help them
mitigate that risk?
• Where do they find
information?
• What content do they
read?
• Who are the influencers?
• What are the key drivers?
• What are the common
objections?
23. 1. Talk about your customers problems
2. Keep it popcorn sized
3. Pay attention to aesthetics
4. Stop talking at and talk with
5. Stop pushing. Start pulling.
Be Relevant.
25. What is social media designed to do?
• Attract people who
are like you & have
similar interests
• Have a conversation
• Sell
How are you doing?
26. What does social media NOT do?
•SELL
• Be a billboard
• Talk about YOU
• Be a platform for manufacturer-centric
content
• Not have purpose
• Be Unprofessional
• Be a superficial marketing push
28. How do I generate leads using social media?
Answer: You don’t.
You generate interest.
You foster trust.
You establish credibility.
You connect.
You Inform.
You give the visitor what they want: more value.
28
31. Value Content
Blog: How to Welcome the 21st Century Connected Parent into Your Classroom
Blog: 3 Cost Effective Reasons to Read this Before You Buy Your Next Phone System
eBook: Evaluating Simpler Infrastructure Alternatives
Guides: Parents have choices. 6-Steps to increase ADA.
Checklist: Security Checklist / BYOD Checklist/ Campus Safety
Report: 4 Critical Elements of an IT Roadmap & 1 Bonus Industry Finding
Guide: Increasing enrollment through Digital(Media Rich) Classrooms
32. Instead of Being Social, Connect.
• How do visitors consume
information? 70%
• Align with the customer
decision journey.
• Create patterns, not repeat
messages.
• Create a brand. What does
your brand stand for?
• Be known for something.
33. LinkedIn Strategy
• Tier 1 Contacts
• Sales Networking for
Leads
• Social Listening
• Brand Visibility
• Branding through Content
• Content strategy through
strategic placement of ads
34. Get Ranked & Get Found
• 5.9 billion searches a day
• People searching on Google are actually looking for
something
• 10 results on a each page
• Google’s 1st page captures 89% of traffic
• Most users will not look beyond the 1st page
• Of the 89% of traffic, the 1st 2-listings capture 42% of the visits
35. Where should an organization like mine begin?
1. Be Attractive
2. Know Your Customer
3. Be Relevant
4. Connect during every stage of the decision making
process
5. Be Found
39. The Value of Teamwork
39
“Talent wins game, but teamwork and
intelligence win championships.”
- Michael Jordan
40. Biggest Sales & Marketing Disagreements
• Role of Marketing vs. Sales
• What is a lead?
• When does it become a “sales qualified”
lead?
• How do we track it as it moves through
the sales pipeline?
• Which “results” do we measure?
41. ---MARKETING FOUNDATION---
• Downloads/Offers
• Events
• Search Engine
• Blogs
• Social Media
• Web Landing Pages
• Case Studies
• Events
• Networking
• Campaigns
• Comparing
• Evaluating • Referral Book
• Testimonials
• Project Portfolio
CUSTOMER ADVOCACY
AWARENESS
CONSIDERATION
DECISION
• Message & Branding
• Aligning Sales & Marketing
• Web Redesign
• Social Media
• SEO
• Content Schedule
• Collateral
• Proposal Redesign
• Marketing Intel
• Cold Calls
• Tele-Marketing
• Prospecting
• Qualifying
• B: Budget?
• A: Authority?
• N: Need?
• T: Timeline?
SALES ALIGNMENT MARKETING ALIGNMENT
42. How do you tell a cloud prospect from an on premise prospect?
Qualifying a Cloud Prospect
43. Which Solution is Right For Your Customer?
Cloud Based PBX
• Fully managed solution
• Local & nationwide long distance included
• Perfect for connecting multiple locations
• Anytime, anywhere access
• Predictable monthly operating expense
• Rich business app integration
• Full BYOD mobility support
• Incredible, reliable service
• Fantastic call quality & reliability
On Premise IP-PBX
• Easy to administer and use
• Low operating costs and maintenance
• Perfect for large locations
• Powerful collaboration applications
• Capital expense
• Rich business app integration
• Full BYOD mobility support
• Incredible, reliable service
• Fantastic call quality & reliability
44. • Background on the prospect is “the” key
• Start up or well established?
• How do they deploy technology today?
• Are they growing rapidly?
• Is mobility important?
• Do they desire to stay technology current?
• What are their business challenges?
• Is OpEx important to them?
Qualifying a Cloud Prospect
45. “There has got to be a shift from
2005-style marketing to attraction
marketing driven by data, knowledge
and ultimately content.”
46. 2. Not measuring the transition from a
MQL to an SQL.
1. Online Performance
2. Social
3. Email
4. Events
5. Win/Loss
Huh?
47. What should I
measure?
1. Online Performance
• How many overall visits
to the site?
• How many visits from
different devices?
• Bounce rate?
• Time on site?
• Where do visitors come
from?
• Referral? (Social)
• Direct? (www….)
• Keyword? (SEO,
PPC)
• Email?
49. What should I
measure?
1. Email & Events
• Opens
• Click-throughs
• Bounce
• Undelivered
• Click-Through
• Registered vs. Attended
50. What should I measure?
1. Win/Loss Opportunities
• How many leads move
from MQL to SQL?
• How many MQL/SQL close
with success? Failure?
• Why did they close?
• What is the % of win-to-
lose?
• What are the sources of
closed opportunities?
51. How can you leverage downforce to attract and drive demand?
• The landscape is changing
• Must align with the buyer’s decision
making process
• Must be attractive
• Know your target
• Relevant & Connect
• Be found
• Influence change by aligning and
marketing
• Measure, rinse, repeat
52. “There are no shortcuts in evolution.”
--Louis Brandeis
THINGS TO ADD FOR NEXT ROUND:
Having a clear call to action/next steps for the partner is going to be important. It’s a lot of information to digest and guiding them to next steps will be very helpful.
Provide a more tangible/pictorial path for which strategies of marketing build on one another over time.
Provide a step-by-step “getting started” AND “moving to the next level” playbook. This will address both the beginner (w/o marketing) and the beginner+ (has some tactical marketing items in play but nothing cohesive that drives MQL)
Better explain MQL and SQL
Change the car color to orange
Marketing was once …
Today’s modern marketer:
Takes the old techniques of the mad-men era and
combines them with the modern, online digital marketing techniques needed to understand a buyer’s behavior,
connect in a way that matters to the client and provide enough hooks to keep the visitor ENGAGED.
Nearly half… Back in 2012, there was a pretty even mix. In 2014, millennials increased of 70%.
LOB’s #1 source for search is the internet.
Mobile: 42% of researchers use a mobile device during the B2B purchasing process.
70% B2B buyers watch videos through out their buying journey
Ginger
Marketers need to constantly and automatically evolve their programs based on how their buyers react to their marketing messages. Behavioral marketing is no longer an option — it’s table stakes.
Do you think that if only ½ of 1% (3.5 Mil) people are online doing a unique search every 20 days—that someone could be looking for a better way to communicate?
This is where marketing comes into play.
We now have the opp. To know WHAT- WHEN- WHO is online
A modern Formula One car has almost as much in common with a jet fighter as it does with an ordinary road car.
Downforce-- which helps the car take corners at great speeds, and
Aerodynamics play a major role in minimizing the drag and turbulence that slows down the pace of the car.
Thousands of dollars in research goes into designing the Formula One aerodynamics
Shaving seconds off the race and giving the F-1 driver the ultimate advantage.
The same care and effort is being poured into figuring out:
What you like
When you look
Where you look
What you buy
What used to be a conversation between your top sales person and the buyer, is now…
A Google search conducted that takes place in just seconds
Eliminating the buyer’s need to initially consult a sales person when considering a phone purchase.
Finding these “buyers” when they are ready and interested in making a technology change is something your sales person can no longer do.
design and agility of your marketing and sales model is key to finding and driving demand for new business
3 Things affect this cars ability to win:
1. Downforce 2. Drag 3. Drafting
Downforce is created by the air moving over the top of the car and pushing it down toward the track surface.
Drag is the resisting force the vehicle experiences from air pushing against it and the additional weight that downforce creates.
Draft- Drivers lessens the amount of drag that they experience on the race track—When driver B tucks his nose under Driver A to improve airflow over both cars
Helps you to stay on course, increase speed and win the game.
So, what does DF and Marketing have in common?
Downforce is the most important of all D’s…The idea is to get most of the air to flow over the top of the car to maximize downforce
Marketing is your downforce. It has to get the most visibility, awareness and credibility for your services to drive demand.
There are some non-believers in here.
“We just don’t get found”
“No one is coming to our website”
“Our marketing team is doing the same thing and nothing changes”
“I don’t’ believe buyers are making choices on line because no one comes to my website”
You need to constantly and automatically evolve your program based on how their buyers react to your marketing messages.
Behavioral marketing is no longer an option — it’s table stakes.
Ok Ginger, what am I going to do that is so different than what I do today?
Tagline [Click]
Value prop [Click]
Use the 3E filter
\
Facebook may not be good for your business
Leads do not result because you have a collection of social media sites.
A social media strategy is not important. How use social media to push out great content/connect with your community/and educate is what matters most.
Take a deep breath and suspend those social media sites you do not use.
\
70% of B2B buyers are watching videos throughout buying journey.
All that means is “get ranked on Google”
…to gain the downforce advantage in my marketing, but…Where should an org like mine begin?
1997 Playoffs:
Michael Jordan managed to scored 38 points, 7 rebounds, 5 assists and 3 steals with severe flu, but he could not have done it without the help of his team.
Top of Funnel - Awareness
Field Intel for Marketing
Create Individual Awareness in Market
Middle of Funnel – Consideration
Positive Company and Individual Reputation
Viewed as Customer Focused in Market
Active in Helping Marketing Tell Story
Bottom of Funnel – Decision
Customer Need Focused
Articulate Value Proposition
Patience to Close
Answer: You don’t. You lead with a cloud solution.