This document summarizes a panel discussion on in-store technologies that are making a difference for retailers. The panelists discussed how their companies The Science Project, Perch Interactive, Brickwork, Kate Spade, and Neiman Marcus are using technology to better serve customers and strengthen their retail operations. They covered the challenges they aimed to address with technology, the organizational alignment required, customer strategies, and how they benchmark success and iterate on their solutions.

1. In-store technologies that are
making a difference
Jeremy Bergstein, CEO & Co-Founder, The Science Project
Trevor Sumner, CEO, Perch Interactive
David Munczinski, CEO & Founder, Brickwork
Jacquelyn Glick, Director, Global Retail Operations Strategy, Kate Spade
Scott Emmons, Head of Innovation Lab, Neiman Marcus

2. In-Store Technologies That Are
Actually Making a Difference
Presents

3. With so many technologies already in the field,
and exponentially more about to enter the market,
what is right for you?

4. These case studies will show how
are using technology to both best serve clients
and build a stronger retail practice.
+

5. Panel
Jeremy Bergstein
Chief Operating Officer
The Science Project
Trevor Sumner
Chief Executive Officer
Perch Interactive
Twitter: @trevorsumner
LinkedIn:/trevorsumner
Scott Emmons
Head of the Innovation Lab at
Neiman Marcus
Twitter: @scottaemmons
Linkedin:/scottaemmmons
Jackelyn Glick
Director Global Retail Operations
Strategy
Kate Spade & Co
Twitter: jackelynglick
Linkedin: jackelynglick
Twitter: @brickworkretail
Linkedin:/davidmunczinski

6. The Challenge
Organizational
Alignment
Customer
Strategy
Iterative
Process
Store
Implementation
5 Pillars of a Successful In-store Digital Implementation

7. 1. A Response to a Business Challenge - What is it that the business was looking
for? What is the product and how did it "Fit" The Challenge?
2. Organizational Alignment - How many departments realistically have had to
participate in the success of this implementation?
3. A Store Strategy - How did you implement organizationally in store? A sub-category
of above but worthy of a "Pillar" on its own.
4. Customer Strategy- What was the Customer Strategy? Where in the Journey does
this product enrich the experience?
5. Iterative Process- How have you Benchmarked Success and improved on the
platform? Does it drive traffic, revenue, close sales, increase AOV, acquisition?
5 Pillars of a Successful In-store Digital Implementation

8. X

9. “I can click on products online for more info…
Why can’t I in-store?”
Challenge

11. “Can you give us an overview of the
Organizational alignment required to
implement Perch in Neiman Marcus?”
Organizational Alignment

12. Organizational Alignment
IT
Store Ops
Marketing
Innovation
Store Visual
+ Design
Store
Associates

13. “What was the Customer Strategy?
Where in the Journey did you envision this
fitting?”
The Customer Journey

14. “What were your Benchmarks for Success?
How have you matured, adapted, evolved
the platform?”
Benchmarking + Iterating Process

15. • Performs better with items with
significant turn and engagement
• Works well for products that require
education
• Performed better for individually featured
brands than multi-brand experiences
• Underperformed when content was not
promotional (ex. denim)
Benchmarking + Iterating Process

16. Sales Lift vs Comp Stores
Sales Lift Target

17. X

18. “Our challenge was finding a way to bring the front door of
our incredible boutiques to our rapidly growing customer
group who engages via digital first.”
Challenge

19. Retail Experience Management Platform
Brickwork optimizes the digital presence of physical stores and
drives online traffic into unique offline shopping experiences via
local content marketing, appointment booking and event
management, growing acquisition and loyalty.

20. Solution for Kate Spade:
• Store Pages & Locators
• Appointment Management
• Event Management
• Store Content APIs for BOPIS
Solution

21. “Can you give us an overview of the
Organizational alignment required to
implement Brickwork
in Kate Spade NY?”
Organizational Alignment

22. Marketing
E-Commerce
/Digital
Stores
Org
Store
Manager
+ Associates
Organizational Alignment

23. “What was the Customer Strategy?
Where in the Journey did you envision this
fitting?”
Customer Strategy

24. Tools for store associates
via web-applications
The Customer Journey

25. Gifting Personal Styling Handbag Customization
The Customer Journey

26. “How did you implement organizationally in
store?”
A Store Strategy

27. Simple
Training
A Store Strategy
Corporate
Support
Easy Access
Unique
Actionable Data
Measure of
Impact

28. “What were your Benchmarks for Success?
How have you matured, adapted, evolved
the platform?”
Iterative Process

29. 89% have
associated
sales logged
AOV over
$400
SoR for
Associate-
engaged sales
Over 35,000
experiences
booked
Benchmarking + Iterating Process

30. Thank You