The document summarizes the findings of a study on awareness and use of social media among youth in Azam Campus. The study found that: 1. Facebook was the most popular social media platform used, followed by Google+, Twitter, and LinkedIn. 2. Most users were between 18-22 years old and female students used social media more than male students. 3. Students primarily used social media on their mobile phones for 1-2 hours per day to maintain contacts with family and friends. 4. Social networking has been quickly adopted by youth as a primary means of communication and will continue growing with increased access to information technology.