Arkansas Extension review of using social media in supplemental nutrition assistance education program.

1. LIVING EXAMPLES
Integrating Social Media Channels To Retain
Audiences

2. THE PROCESS
Education, Research, Planning, Development,
Implementation, and Evaluation

3. Education 2012 - Present
• PSD’s Boot Camp
• Extension Digital Media Academy
• LinkedIn Groups
• Online sources
• Mashable
• Social Mediopolis
• Social Media Examiner

4. Research
Social Media Use
According to Pew
• Social Media is used across all age
groups.
• 74% of all adult users use social media:
• 71% use Facebook
• 22% use LinkedIn
• 21% use Pinterest
• 19% use Twitter
• 17% use Instagram
• 40% of cell phone owners access social
media on their mobile phones.
• Etc….
Commonly Used
Social Media Platforms

5. Planning,Development,Implementation
• Created social media plan
• SNAP Eligible Adults in Arkansas
• Attendees who want to continue learning or use SNAP-Ed information at
a later time (on-demand)
• Eligible adults who are unable to attend a face to face meeting
• UAEX Agents Delivering SNAP-Ed
• Launched March 2014
• Content based on target audience

6. Evaluation - 1274 analyzed surveys
Where do you go when seeking
out nutrition advice, cooking
techniques, and recipes?
• 53% Google Search
• 21% Social Media
• 18% My favorite website
• 40% Ask a friend or family
member
• 13% Other: Cookbooks
Which of the following social
media sites do you visit at least
once a month? (Mark all that
apply.)
• 40% Pinterest
• 30% Google Plus
• 68% Facebook
• 9% Twitter
• 6% Blog Site
• 10% Do not use Social Media

7. WHAT WE’VE LEARNED

8. SNAP-Ed Social Media
• Great need
• Ever evolving
• Choose your channels
• Limit your posts (10-4-1)
• Be personable
• Share from credible sources
• .gov
• .edu
• Reputable sources in your field