Campus Konnect aims to connect students, faculty, and staff within colleges through a centralized application. It plans to initially target colleges in India. The application will provide updates on courses, events, clubs, training/placement opportunities. It will allow users to network, share information, and find others with similar interests both within and across colleges. The goal is to standardize communication across college systems. It will compete based on balancing privacy and networking features while being efficient. The target market is college students, professors, and administrators. It will provide value through direct sharing of reports/assignments and online notifications. Revenue will come from software subscriptions, sponsored posts, and growing annually over three years as more colleges and users are added.

1. CAMPUS
KONNECT
Avail Everything at a click
Ck

2. ExecutiveSummary
1.The Goal
* connect various herarchy in organizations
*effective efficient communication
* to develop integrity within the
organization.

3. 2. Course of Action
Targeting the college campus at the initial
stage.
Gather feedback
Extend to institutions and organizations at
national and then international level

4. 3. Problems Adressing
Software used in colleges is not standardized and up to the mark.

5. SituationalAnalysis

6. Competitors
Balance of privacy
and networking
Efficiency
and
multitude
of features
Most fierce competitor

7. Potential Market
HierarchicalOrganizations and Educational Institutions

8. Needs/Wants
■ Lack of a network among colleges that exposes
students to the wide range of opportunities and
activities happening in colleges across the world.
■ Lack of unity among students as customers of
educational institutes as there are no channels to
bring together students working for the same
cause.
■ Student activities are limited to individual
campuses which should be diversified.
■ to turn the Flow of information about college
activities which are restricted to personal
networks to a more openly accessible network

9. GOAL!!
Campus Konnect is an
application that keeps you up
to date with anything and
everything that goes on within
and around your campus and
connect with people of similar
interests.

10. Benchmarks
VNIT
Local
colleges in
Nagpur
IITs and NITs
outside
Nagpur
 Target of 2000 users
 Cover updates from
courses, college clubs to
college events
 Provide training and
placement updates
solution
3 months 6 months 9 months
 Bring in at least 3
local engineering
colleges in Nagpur
to use Campus
Konnect
 Focus on being in
news and
magazines.
 Venture into IITs and
NITs outside Nagpur
and make Campus
Konnect the next big
thing
 Increase team size
Android App,Website,
Virality
Android App,Website,
CollegeAdministration
Android App,Website,
CollegeAdministration,
Inter-IIT and Inter-NIT
forums

11. Strategy
■ TARGET MARKET
■ VALUE PROPOSITION
■ ENVIRONMENT

12. Target market
College StudentsProfessors College administration
Ck

13. What Campus Konnect does
It’s a set of loosely attached software modules that plugs into any
insitutute’s/organization’s software infrastructure and turns it into a well
connected, robust and standardized system.
Value Proposition

14. Revisiting the college system with
Campus Konnect

15. Environment

16. tactics

17. Points of Parity
■ Information about the events happening in the campus and in city
colleges
■ Information about student union
■ Internship and job offers from companies.
■ Cafes and restaurant details within the campus

18. ■ 1. A socializing hub within an organization
■ 2. Direct posting of reports and assignments along with due dates
from the Professors' desk to the students' laptop
■ 3. A portal to connect students, Staff and the management authority
to convey information ASAP in the form of notifications.
■ 4. Linking similar students of different colleges via online groups for
certain event, or interest by providing suggestions after evaluation
of their Bio.
Points of Difference

19. ■ Online notifications of Information about the events happening in
the campus and in city colleges, Information about student union,
assignments and reports
■ Can view the Internship and job offers from companies which are
exclusively posted on the app but cant apply via the app.
■ Cafes and restaurant menu within the campus.
■ Read only access to the live communication platform between
students, professors and the management.

20. ■ Personal message/calling service for the information on events,
student unions, assignment and due dates etc.
■ Access to freely post on the interactive platform and get your query
attended by experts.
■ Can apply to the jobs/internships posted on the app
■ Can pre-order from the restaurant request a room delivery.
■ Can directly access the groups that interest the member which may
be from other colleges or organization and can send connection
requests to interested people.

21.  5$ a week
 17$ a month
 50$ for three months.
 Customers can choose whether to subscribe to the premium services
for the week.
 the price is highly affordable as customers don’t have to travel places
for getting the information and most of all- its time saving.

22. ■ the first time users need to provide a referral of some existing user
for which both the users get some of the premium services for free
for a limited time frame.
■ top 5 premium users with highest credibility (decided by their
response on the interactive platform and its usefulness) will be
provided the premium services at half rates for the month.
■ On reaching milestones like 100 referrals or 1000 upvotes for the
posts each member wins a gift voucher and all the premium services
for free for the month.

23. Channels
Android App Website
Word of Mouth;
Virality
Visiting
prospective
colleges

25. CONTROL
■ Evaluating Company’s Performance by taking feedback online and
providing incentives for members who provide their valuable
suggestions
■ Analyzing the environment which exhibits most successful
implementation of the Services and look for avenues for further
growth

26. 1) Market Analysis
2) Financial Projection
3) 1st Year salesTarget
4) 2nd Year salesTarget
5) 3rd Year salesTarget
Exhibits:

27. Market Analysis
Colleges worldwide
51000
All Indian colleges
35,000
Indian engineering colleges
3500
Global Market
Indian Market
Proof of concept
Indian Engineering Colleges
Source: Research Gate website, Quora

28. Financial Projections.
Cost Structure (Year 1)
Web Hosting Charges Rs 60,000 pa
Android/iOS app Developer Rs 5,00,000 pa
UI/UX designer Rs 3,60,000 pa
Content Development Rs 3,20,000 pa
Sales Manager Rs 5,20,000 pa
Marketing & other Miscellaneous
activities.
Rs 1,20,000 pa
Total Rs 18,80,000 pa.

29. 700,000
30,000
250,000
1STYear SalesTarget
Software Sales Subscriptions Sponsered Posts
*Figures are in Indian
Rupees.

30. 3,000,000
150,000
1,000,000
2nd Year SalesTarget
Software Sales Subscriptions Sponsered Posts
*Figures are in Indian
Rupees.

31. 9,500,000
250,000
2,500,000
3rd Year SalesTarget
Software Sales Subscriptions Sponsered Posts
*Figures are in Indian
Rupees.

32. 2.5
10
25
7
30
95
0.3 1.5 2.5
0
10
20
30
40
50
60
70
80
90
100
Year 1 Year 2 Year 3
Distribution of revenue sources.
Sponsored Posts Software Sales Subscriptions
* Figures are in Lakhs of
Rupees.

34. Created by:
Prathmesh Joshi
V.N.I.T. Nagpur