Abc presentation

CONTENTS“Our success thrives on
knowing your industry, your
goals and your back-of-house
issues.
We dig deep to places where
different ideas and influences
mingle and fuel something ori-
ginal, something potent, so-
mething vital.
Madrid
Headquarters
Home
ABC Group presentation
Who we are
Services
Architecture
Consulting
Engireering
Where we are
What we do
Food & Beverage
F&B Home
What we do for you
Our clients
Our work
Retail
Retail Home
What we do for you
Our clients
Our work
Hospitality
Hospitality
What we do for you
Our clients
Our work
How we do it
Talent management
Talent recruitment
Development and continuance
of professionals
Our vision
Social Compliance
Environemtal Responsability
Values

About Us
HOME
ABC is a WORLDWIDE architectural and en-
gineering consultancy organization offering
vast experience and expertise. within the
food & beverage, hospitality and retail sec-
tors
Active since the 1998, ABC currently active
in 18 countries, serving a growing number of
clients in 5 continents interested in our uni-
que blend of international expertise cou-
pled with local presence and perspective.

About Us
Our experience-rich environments predict and surpass guest expectations
by assuring that each detail is the result of thoughtful planning, collaborati-
ve design, and is contextually appropriate to clients’ & guests’ lifestyles and
aspirations.
“Thanks to this working
formula, we are able to
offer our clients relief from
aspects related to the
integrated management
of their projects.”
GUEST EXPERIENCES DRIVEN DESIGN
ABC goes
beyond form
and function
to interpret
an intangible
experience
into the built
environment.

About Us
Through our expertise
in design and brand strategy,
wecollaboratewithourclients
to create experience-rich
environments that elicit
emotional responses and
promote business vitality.
Our success is based on the
fact that all our processes are
aimed at rendering the best
service to our clients. Clients
are not only the end, but also
the origin of our existence.
ABC is positioned as a glo-
bal leading company in
the integrated architectural
services segment, offering
high valueadded services
through its three divisions:
At the forefront of commercial design
for more than fifteen years ABC is an
international architecture and engineering
firm.
ARCHITECTURE
CONSULTANCY
ENGINEERING

About Us
PROVIDE ADDED VALUED:
Amenity-rich environments define a more
distinctive, more memorable experience.
By understanding who our clients are and what
their guests value, we are able todesign cohesive,
compelling environments that seamlessly integrate
the right mix of amenities.
REFINE AN IDENTITY:
Retail environments that
embrace, exhibit and evolve
a strong identity, or brand, will
flourish. Identity informs and sha-
pes the guest experience, com-
municating a set of expectations
that are meaningful to our clients’
target guest demographic.
SURPASS EXPECTATIONS:
Each type of guest has
different experiential
expectations. By unearthing
these expectations, we
cultivate the rich experiences
that keep our clients’ guests
coming back.

Service
ARCHITECTURE:
This is the technical area of the consultancy
group, developing projects and creating archi-
tectural solutions customized to client´s needs.
CONSULTING:
ABC has an extensive offer in consulting and
upholds a strong policy of developing its own
highly competitive solutions that permit it to di-
fferentiate its offer.
ENGINEERING:
With several decades of accumulates experience,
ABC’s Engineering Department has been involved
in a large number of major roll outs in the F&B sec-
tor, in which it provides a way array of professional
services,
AMPLE EXPERIENCE &
KNOW-HOW RESULTING
FROM MORE THAN 2.000
PROJECTS WORLDWIDE.

Service
ARCHITECTURE
This is the technical area of the consultancy group,
developing concepts and creating architectural solu-
tions customized to client´s needs.
- Architecture:
- Program Development.
- Schematic Design.
- Preliminary Design.
- Construction Documents.
- Architect of Record, Sign & Seal.
- Planning.
- Interior Design.
- Sustainable Design, leed.
- Graphic Design.
- Historic Preservation.
- Landscape Architecture.
- Project Management.
- On site project representation:
- Financial control of construction process.
- Construction staging plans.
- Health & safety supervision.
- Construction Management.
- Site Management & Construction Supervision:
- Verification of delivery of “as-built”
documentation.
- Construction administration.
- Site supervision.

Service
ENGINEERING
With several decades of accumulated experience,
ABC’s Engineering Department has been involved in
a large number of major roll outs in the F&B sector, in
which it provides a wide array of professional services,
mainly in the mechanical/electrical Engineering areas.
Engineering is one of the core activities of ABC.
Today, the multidisciplinary nature of this company has
only reinforced the range of services now offered to
our Clients.
- Engineering Projects:
- MEP Construction Documents.
- Project Specs on Construction Documents.
- Engineer of Record, Sign & Seal.
- Structural Design & Details.
- Geotechnical Engineering.
- Kitchen Design & Equipment Selection.
- Site Management & Construction Supervision.
- LEED Engineering.
- Project Management:
- On site project representation.
- Financial control of construction process.
- Construction staging plans.
- Construction Management.
- Site Management & Construction Supervision:
- Verification of delivery of “as-built”
documentation.
- Construction administration.
- site supervision

Service
CONSULTING
ABC has an extensive offer in consulting and upholds a
strong policy of developing its own highly competitive
solutions that permit it to differentiate its offer.
- Concept Design.
- Corporate Design.
- Brand Building.
- Naming and Branding.
- 3D modeling and Rendering.
- Permitting and License Management.
- LEED Certification.
- Feasibility Studies.
- Preliminary Investment Studies.
- Bidding and Tendering.
- Bases of Pricing and Rates.
- Management of Construction
company contracts.
- Pre-qualification and Selection
of building companies.

Service
ABC IS PROUD MEMBER OF:

Where
DELIVERING MORE THAN 1 PROJECT PER DAY
IN 18 COUNTRIES
OVER 5 CONTINENTS.

Food & beverage
+2,000 designed restaurants
1,500,000 square feet
of F&B space PER YEAR
+100concepts
Today´s successful restaurant design goes far beyond ar-
chitecture. It means producing an environment that con-
siders guests´ needs and surpasses their expectations.
Ultimately, your guests are our guests.
SUPPORTING
FOOD & BEVERAGE
CLIENTS IN THEIR
BUSINESS EXPANSION
F&B

Food & beverage
Global Experts in Food & Beverage

Food & beverage
Defining a unique guest experience through design
is the key to market differentiation. We analyze
our clients’ markets and competitors to
identify the “white space” and then
hone our clients’ identities to
meet prospective
guests’ experien-
tial needs.
DEFINE THE “WHITE SPACE” :
FOOD & BEVERAGE
“GOOD DESIGN DRIVES
BUSINESS.”

Food & beverage
WHAT WE CAN DO FOR YOU
We offer our clients a wide array of services that complement our traditional design disciplines.
These range from the frontend strategic services that help clients assess a property´s value,
define and shape business goals and customer touchpoints, to the more technical aspects of
the built environment.
F&B
BRAND DESIGN/ STRATEGIC POSITION
MASS ROLL-OUT/ SITE PLANNING
IMPROVED OPERATIONS
DESIGN+ARCHITECTURE/ THE BUILT ENVIRONMENT

Food & beverage
BRAND DESIGN / STRATEGIC POSITION
We immerse ourselves in your business - through market research, brand audits, competitor
surveys and visioning charettes - to help assess and define the value of a property. While this
focuses on the bricks and mortar issues of technical evaluations, it also concerns the “white
space” in the market and how to better position the asset to entice new guests, foster brand
loyalty or attract outside investors.
MASS ROLL-OUT / SITE PLANNING
The value of our services stems from the combination of an excellent knowledge of
regulations, an innovating method oriented towards the needs of the client and the
multidisciplinary integration of the different aspects of a project.

Food & beverage
DESIGN+ARCHITECTURE / THE BUILT ENVIRONMENT
Using architecture, interior architecture and design, and design guidelines, we shape a built envi-
ronment that defines an enriched guest experience, embodies and reinforces your brand´s cha-
racter, creating an experiential atmosphere that resonates with a message of deeper significance.
IMPROVED OPERATIONS
Because we understand the operational issues of the retail and f&b business, not to mention
the importance of the overall guest experience, we know how to develop plans that script
an overarching vision as well as strengthen operations. Critical in restaurants, but no less
important in the complex, multilayered urban retailing, all great developments begin with a
great site plan.

Food & beverage
Some of Our
Food And
Beverage
Clients

Food & beverage
BURGER
KING
- SITE SURVEY
- PRE-LEASE EVALUATION
- FEASIBILITY STUDIES
- DESIGN DEVELOPMENT
- ENGINEERING
- CONSTRUCTION DRAWINGS
- CONSTRUCTION SUPERVI-
SION
- PERMITTING & LICENCE MA-
NAGEMENT

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
LA
TAGLIATELA

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
TACO
BELL

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
BLUE
FROG

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
KABB

Food & beverage
- SITE SURVEY
- ENGINEERING
- BIDDING & TENDERING
NAGEMENT
PACHA
CAFE

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
PIZZA
HUT

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
LLAOLLAO.

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
100
MONTADITOS

Food & beverage
- CONCEPT DESIGN
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
PANS &
COMPANY

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
CERVECERIA
LA SUREÑA

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
UDON
NOODLE BAR & RESTAURANT

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
TOMMY
MEL´S

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
LIZZARRÁN

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
LA
ALPARGATERÍA

Food & beverage
- SITE SURVEY
- ENGINEERING
ILLY
ESPRESSAMENTE

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
INGREDIENTS
CAFÉ

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
STARBUCKS
COFFEE

Food & beverage
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
ANCORA

HOSPITALITY
More than 70 designed Hotels and Resorts
Over 9.500 rooms
+100 Conference & Meeting rooms
Hotels with over 400 rooms
Hospitality

Chiara Caberlon graduated in architecture at Milan Polytechnic. From 1997 to 2001 she wor-
ked as an interior designer for many fashion companies and international banks.
Ermanno Caroppi graduated in architecture at the Milan Polytechnic in 1998. After comple-
ting a design materials workshop at Brunel University in London , he started working as an in-
dustrial designer for Fratelli Guzzini: designing household accessories, stands for exbitions and
showrooms.
In 2004 the CaberlonCaroppi Hospitality Design studio was founded with the aim of uniting and
sharing diverse experiences to create new concepts in hospitality not only directed towards
the tourist and businessman but also towards the city and its inhabitants. From 2005 architects
Sara Del Ponte, Annalisa Antinori, Michele Arndt, Silvia Valori and Manuele D’Angelo joined
the group.
The studio carries out consultancy for hotel management companies, service companies Real
estate development companies, and private clients. The studio has worked on projects for
a number of prestigious international names (hotels chains and resorts) located in the most
important italian cities: Marriot in Venice; Holiday Inn in Rome, Milan, Turin, Syracuse (Sicily);
Palazzo Sitano in Palermo; Borgo di Fiuzzi Resort and SPA in Calabria; Ostuni Rosa Marina Re-
sort in Puglia and Enjoy Garda Hotel in Peschiera del Garda. The studio is currently working on
two Boutique Hotel in Genèva, an Hilton Garden Inn in Pistoia, the Terme of Galzignano and
one five stars hotel in Via del Corso in Rome. By now various design products inspired by the
hotel project have been created for the catalogues of prestigious Italian brands. In 2006 they
participated at the exhibition BDCI “Brands & Designers China Iniziative”at the fair of China in
Shenzen with the most important italian designers. In 2009 they participated at the exhibition
CDIF “China International Design & Art Fair” at the fair of China in Beijing.
In 2010 Teamwork and Hospitality Project began giving workshops for hoteliers at principal
Italian locations under the brand name Hotel Innovation Lab. In 2010 and 2012 the studio was
invited as ambassadors of Italian Design to Equip’hotel in Paris with the projects Room 2.0 and
then Room under the Moon- Naturally Resort. Since 2007 the architects have been teaching
Interior Hotel Design at the Poliarte in Ancona. The studio has held various seminars at the
Domus Academy and the Polytechnic of Milan, as well as Tsinguah University of Peking. The
studio’s projects have been published in numerous magazines and trade publications. In the
2011 head offices just opened in Beijing.
Who they are
Hospitality

Profitable
investment
On the strength of over 70 projects for interna-
tional and independent brand hotels (Inter-
Continental, Marriot, Nh Hotel, Design Hotel,
Charme&relax, Resort, etc.) and head offices
just opened in Peking, extends our activity from
feasibility studies to master plans, from cost
control to concept design, from architecture
to interior design through to coordinated ima-
ge design: from the logo to the uniform.
The latest projects experiment with new hospi-
tality concepts: a new technological, practical
and fast 3 star hotel, a Loft Hotel in Milan and a
cohousing in Fermo in the Marches Region. The
latter is a kind of village where private spaces
and common areas co-exist, such as the gym,
club house, children’s playground-garden and
equipped areas.
Our projects focus special attention on interior
design and this leads us to emphasise the de-
tails, atmospheres and emotions generated by
scenarios with which guests must interact. This
approach is certainly more orientated towards
a figurative artistic trend without, however,
overlooking the engineering role that a hos-
pitality consultant must play. Let me explain
better: our studio over the last five years has
specialised in the design of hospitality facili-
ties - hotels, resorts and spas are just some of
the kinds of structure we deal with every day.
This means that our role must not only focus on
the interior but we must also provide our client
with complete support: we must be able to
keep within the budget, propose feasible and
functional solutions and seek to create a pro-
duct that ensures a profitable investment. In
as much, the engineering aspect must always
be borne in mind. Making a mistake in one ba-
throom in a hotel project may also mean repli-
cating the same error in 400. Experience, spe-
cialisation and professionalism are the essential
ingredients for good work.
Hospitality

Some of
OUR
Hospitality
Clients
036. Loft Hotel Ripamonti Milano
037. Hotel Holiday Inn Cinisello Balsamo Mila-
no
038. Agriturismo Saltareccio
039. Ora Hotels City Bresso
040. Hotel Holiday Inn Express Ferrara
041. Cinema Mars Andria
042. IAT - Regione Umbria
043. Concept Restaurant Ata Hotel Milano
044. Holiday Inn Fiano Romano
045. Holiday Inn Verona
046. Grand Hotel Rosa Marina Ostuni
047. Oxygen Hotel Rimini
048. Room 2.0 : my suite my world Paris, Fran-
ce
049. Residence Montblanc Genève, Swiss
050. Hotel Bristol Cattolica
051. Hotel Savoy Genève, Swiss
052. Hotel Michelino Bologna
053. Room2Home Beijing China
054. Crowne Plaza Hotel St. Peter’s Roma
055. CHC Airport Genova
056. Enjoy Garda Hotel Peschiera del Garda
057. Room under the Moon, World
058. All suite Hotel Via del Corso Roma
059. Golfhotel Punta Ala
060. GrandLife Hotel Ancona
061. Residence Mont Blanc Geneve
062. Mercure Siena degli Ulivi Siena
063. Hotel Watt13 Milano
064. Stand Molteni Milano
065. Hilton Garden Inn Pistoia
066. Game Hotel Ravenna
067. Villa Torlonia Roma
068. Hotel Holiday Inn Express Milano
069. Hotel Casina delle Rose Fermo
070. Radisson blue Resort Terme di Galzigna-
no
071. Radisson blue ESHotel Roma
072. Villaggio Torre Cintola Monopoli
073. Game Hotel Ravenna
074. Grandlife Hotel Ancona
075. St. George Hotel Roma
076. Golden Village Garda Peschiera del
Garda
001. Hotel Windsor Milano
002. Hotel Holiday Inn Cosenza
003. Hotel Capitole Genève, Swiss
004. Co-housing Fermo
005. Hotel Holiday Inn Express Scandicci
006. Hotel/motel Prestige Grugliasco
007. Temporary hotel london
008. Masterplan Resort&Spa China
009. Hotel Courtyard by Marriot Venezia
010. Hotel Holiday Inn Express Udine
011. Residence Home Club Cosenza
012. Hotel Holiday Inn Express Torino
013. Resort Le Renaie San Gimignano
014. Auditorium “Nicola Calipari” Reg-
gio Calabria
015. Hotel Holiday Inn Roma Z3
016. Hotel Pisana Palace Roma
017. Hotel Cascina Palace Roma
018. Hotel Vulcano Buono Nola
019. Hotel Holiday Inn Cava dei Tirreni
Salerno
020. Borgo di Fiuzzi Resort & Spa Praia a
Mare
021. Falkensteiner Hotel Palazzo Sitano
Palermo
022. Hotel Business Messina
023. Hotel Holiday Inn Express Siracusa
024. Resort Veraclub Donnalucata
025. Hotel Holiday Inn Rho Milano
026. Hotel Holiday inn Firenze
027. Hotel Holiday Inn Express Reggio
Emilia
028. Hotel Holiday Inn Express San Siro
Milano
029. Hotel Villa Rosa Riviera Rimini
030. Hotel Crowne Plaza Padova
031. Hotel Holiday Inn Express Mozzo
Bergamo
032. Hotel Crowne Plaza Venezia
033. Hotel Marriot Malpensa
034. Hotel&Residence Bergamo
035. Holiday Inn Genova
Porlio
Hospitality

WHAT WE CAN DO FOR YOUHOSPITALITY
Architecture
Renovation, Masterplan, Layout, Lands-
cape Design.
We have a multidisciplinary team, who deal with major international brands and give great
attention to the budgets and projects established by clients and project managers.
The approved budget is constantly checked and updated during the planning phase. Our
wide knowledge of various sources and markets allow us to offer our client the best price
for quality.
The various specialists and staff at our studio are able to relocate overseas for projects. This
normally happens during the planning stages, during the various construction phases, and
also during the fitting of interiors.
Graphic design
Corporate identity, Signs and Archi-
tectural graphics, Print and Packa-
ging, Graphic Web Design.
Interior design
Renovation, Concept Design, De-
sign development, Documentation,
Bidding, Design implementation La-
yout, Furniture Design, Furniture te-
chnical drawings, Lighting Design.
Our approach during a project is one of symbiosis: we always try to make different styles,
histories and atmospheres work together within the spirit of the place. It is crucial to make
reference to the local traditions of a place so that, for example, a business traveler knows
they are in Rome rather than New York City.
Our work focuses on making an architectural epoch, the character of a place, a moment
in time, an event, all come to life. Recreating a period is a fascinating and stimulating
challenge, especially when considered through the eyes of the client. We like to give our
partners and their clients the role of participant rather than viewer. Hotels, restaurants, shops,
showrooms, stands and cinemas are just some of the transitory places that we frequent
everyday and which don’t always leave any sort of impression or memory. Our projects
deal with these kinds of spaces, with our research concentrating on atmosphere, lighting,
materials and colors. Our work is finished once the participant is able to perceive the space
in the way we’ve created it and to interact with it in the moment of passing through it. We
want our hotels to tell stories.
Hospitality

ALL SEASONS
One Hotel for
On Lake Garda we created Enjoy, a hotel that welcomes you all year
round.
Hospitality
Within the vacation set-
ting of Lake Garda, a short
walk from Gardaland and
near the entrance to the
motorway, this hotel is also
perfect for cycling holidays.
Developed with precise
marketing concepts, the
design of Enjoy Garda Ho-
tel, immediately reveals its
year round nature. The dark
exterior of winter, the whi-
tewashed panels of sum-
mer, the natural wood of
autumn and the light green
touches of spring all com-
bine to create an atmos-
phere that is welcoming to
families, business travelers
and sports enthusiasts all
year round.
GARDA
HOTEL

FOLLOW
TRADITIONSA wonderful window on Dino’s Island, a place which smell of sea and nature, traditions and villa-
ges, towers, castles, to link ancient tradition and high level resort comforts.
Hospitality
In Calabria, backing on to
the sea, the Fiuzzi village
was born. A village with
Mediterranean flavour
with some arabesque
combinations, signs of a
past history and enduring
influences. The colours
and the materials are
local, revamped. The
design alternates between
fragments of history and
modern tastes. The project
has been developed in
collaboration with the
architect Franco Caputo.
In the elegant spa, wood,
stone and lighting work
together with water and
sunlightinordertorejuvenate
the body and spirit. Touches
ofcolorandnaturalelements,
both contemporary and
functional, give emotion and
atmosphere to the guest
who stays long enough to
fully enjoy it.
BORGO DI FIUZZI
RESORT&SPA

AVIATORHOTEL
Materials, colors, furnishings and lights create a
youthful, strong image.
THE
Hospitality
The Ora Hotels City project was
born in the Bresso airport zone.
Its position identifies the hotel
as a business hotel with services
and activities adapted to this
type of clientele. The interior
design has been planned
with particular attention to
the use of colours, materials,
furnishings, and lighting in
a way to present a strong,
contemporary image. The
contrast of colors between red
and gloss white crayon and
the large windows emphasize
the interiors.
The huge hangars and the
runway in front of the hotel
take you far back in time to
the days of early aircraft, to
riveted sheet metal and pilots
in their classic leather caps
and goggles. In order to
evoke the world of aviation we
took as natural an approach
as possible in the creation of
the communal spaces, so that
the guest may continue their
travels.
ORA HOTELS
CITY

THE CLASSY
SIDE
OF INDUSTRY
The reconstruction of an old cotton mill from 1904 has kept the original retro atmosphere and
has juxtaposed it with elegant and contemporary style.
Hospitality
The historic Muggiani
Cotton Mill (later the Union
Manufacturers) was built in
1904 and rebuilt at the end of
the 1990’s. The architecture,
which characterizes the
construction, is symbolic of
Industry at the beginning of
the 20th Century, and for this
reason the main building,
which was once used to
make textiles, has been rebuilt
preserving all the original
industrial elements of interest.
In the logic of industrial
archaeology, the inspiration
of Art Deco design is a natural
consequence of the desire to
give value to this building in its
historical and architectonic
context and to recreate its
own particular atmosphere.
This project is the result of a
detailed interpretation of the
architecture, the place and
its history. It is the marriage
between the spirit of the place
and modernity, between
design and technology.
ITALIANA HOTELS
MILAN RHO FAIR

ARTISTIC STREAK
THE
With its clean minimalist design, this project relies on light to give character and identity to
the place.
Hospitality
In an area of Milan with
strong artistic movement, the
Watt13 project was born. The
restructure presented various
difficulties, like integration
of the new rooms within the
existing structure. The planning
approach bore this aspect in
mind, with solutions combining
strong technological content
supported by a minimalistic
and aggressive design, and
through exploiting small
structural and furnishing tricks
in order “to capture the light”.
The hall, with a surface area
of over 700 m2, has been
rendered luminous and opens
onto the outside through
a great skylight, an atrium
and many large windows;
moreover it has been divided
into several areas without
the intervention of walls or
rigid elements. The light,
both natural and artificial,
becomes the key element for
giving identity to the place.
HOTEL
WATTTRECID

SUN
THE
The predominance of white follows the architectonic traditions of the city of Ostuni,
placing the design and architecture within the nature that surrounds it.
SEA BREZEE
THE THE
Hospitality
The Ostuni Rosa Marina
Resort is situated on the
beautiful Apulian coast , just
few kilometers from Ostuni,
inside the international resort
“Rosa Marina”. It’s a modern
and elegant accomodation
facility deep inside the
colours and the parfumes of
the Mediterranean maquis,
sorrounded by huge palms
and age-old olive trees. The
architectural structure goes
back to the local traditional
“masseria”, with the classical
courtyard, the local materials
and the typical whitewash.
The rooms are designed
according to the Apulian
tradition, with a contemporary
point of view.
In line with Puglia’s tradition,
the building evokes the
atmosphere of hot summer
nights and the sounds of the
sea, which are to be enjoyed
in cool, convivial spaces of
white wood, rough textiles
and warm light.
OSTUNI ROSA
MARINA RESORT

T H E N E W
CLASSICThe classical style of a historic palazzo is transformed creating a hotel with its own
distinctive character.
Hospitality
This historic palazzo is in
the center of Palermo with
frescoed ceilings and an18th
century colonnade with a new
glass structure. The exquisite
Italian flavor is combined with
carefully chosen materials that
are fitting to the elegant and
simple interiors. Together they
serve to highlight the historic
setting and to allow the guests
to fully enjoy the architecture.
There is nothing standardized
about this design.
The recovered and splendidly
restored ceilings, the dark
floors contrasting with warmly
colored textiles and the
discreet interiors together
allow guests at the Palazzo
Sitano to relive the ancient
majesty of Southern Italy.
HOTEL PALAZZO
SITANO

Velvet TouchUnique sensations provide moments of sheer relaxation thanks to luxurious materials, textures
and play of light.
Hospitality
Clearly with business
travelers in mind, but with an
attention to detail you’d find
in a leisure hotel, the Crowne
Plaza St. Peter’s includes a
restaurant, meeting room,
mini-gym, spa and outdoor
pool, and offers a complete
service for both business
and pleasure. The concept
behind the interiors is based
on a dialogue between
efficiency and aesthetic
wellness.
The communal area gives the
idea of “elegant business”,
where fully equipped
workspaces don’t try to
disguise their function and
convenience, but include
choices of materials and
design that favor a healthy
working environment.
CROWNE PLAZA
ST PETER´S

RETAIL
Ample experience
and know-how
resulting from
MORE THAN 2.000
projects
Worldwide
IT’S ALL ABOUT SHOPPER
Retail has always been all about the con-
sumer. With the transformation of the tra-
ditional mall and the emergence of more
lifestyle-oriented shopping environments,
demographics have remained integral. La-
tely, however, psychographics have grown
in importance , creating a greater nee d for
the retail industry to pay attention to shop-
per preferences . A shopper’s attitudes, va-
lues and lifestyles must all be integrate d into
the retail environment, creating a place that
not only sells but reflects a certain culture or
Zeitgeist .
Retail

ABC covers a very broad spectrum in the field
of retail design. Beyond the physical layout of
the store, we see this as a unique opportunity to
create both a gathering place and a meanin-
gful interaction between a brand and its clien-
tele where the product, the service and values
form the core of the experience.
Who we are
Retail

RETAIL
Successful retail settings are those that know their market and appeal to target guests’ aspi-
rational needs.
Whether you are looking to create a new kind of identity, reimage your existing identity or
simply translate your identity more effectively within the built environment, we are here to
drive the process and deliver the results.
When positioning or repositioning a retail environment, strategy must inform design. By
guiding a design process rooted in strategy, we create an experiential atmosphere that
resonates with a message of deeper significance.
CHAT A COURSE
Retail

WHAT WE CAN DO FOR YOURETAIL
ABC brings to the project a team of seasoned retail specialists that are familiar with retail re-
quirements, with the importance
of rigorous project information and with the capacity to manage change throughout the pro-
cess; they have an ingrained ability to focus on the retailers’ needs and expectations, and
ensure a timely turnover of spaces will be a key factor in the project’s success.
Our services encompass prototype design, design management to adapt the concept to fit
regional, budgetary and space constraints, store roll-out on a broad scale and project mana-
gement to assist the retailer at a highly strategic level.
SERVICES
Prototype Design
• retail positioning review
• visual programming
• core concept
• design development
• millwork development
• prototype development
• merchandising evaluation
• revenue producing evalua-
tion
Design Management
• value engineering
• adaptation of concept in va-
rious locations
• brand book of design standards
Rollout
• layout preparation
• storefront development
• site surveys
• code analysis
• landlord criteria analysis
• construction drawings
• lighting plan
• procurement of approvals
• procurement of permits
• progress reports
Project Management
• pre-leasing evaluation
• project scheduling
• project cost estimation
• tendering process administration
• site supervision
• contract administration
• coordination of client vendors
• store handover to operations
Engineering
• HVAC systems
• electrical distribution
• lighting level calculations
• energy calculations
• sprinkler systems
• fire alarm systems
• plumbing
• acoustics
• structural
Retail

Some of Our
Retail
Clients
Retail

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Adolfo
Dominguez

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Becara

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Carolina
Herrera

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Ikea

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
United Labels
Store

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Vodafone

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Yoigo

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Burberry

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Tie Rack

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Cortefiel

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Aldeasa

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
On Air

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Bulgari

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Museum
Musei

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Pedro del
Hierro

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Loewe

Retail
- SITE SURVEY
- ENGINEERING
SION
NAGEMENT
Wolford

ARE
DO IT
WHO
WHERE
WHAT
HOW WE

Careers
Abc is a company oriented towards the recruitment,
development and continuance of talent in capable
persons who are motivated and assume
responsibility, meeting the challenge of serving our
clients better every day.
The constant improvement of our solutions, services
and procedures can only be carried out from the
maximum level of capacity on the part of the
professionals who make up the team, sharing a
common objective with the client, whereby
commitment and excellence must be the catalyzing
factors of the entire process.
Talent management
The Recruitment, development and continuance of ta-
lent is a key in our process of adding value.

Careers
In Abc, we give priority to motivation in the
working environment. It is a pioneering com-
pany in its sector, due both to the operation
of its working teams and to the involvement of
professionals in the common aim.
We have the best teams of professionals in
which one can develop oneself, personally as
well as professionally.
Abc is a company with a vocation for leader-
ship and development, full of opportunities for
all those professionals interested in building
up a prestigious career in consulting and in
the development of architectural solutions
and services. Abc has the will and the com-
mitment to offer its professionals chances for
career development and future growth.
We are always seeking professionals with a
broad experience in the sector who are loo-
king for a solid professional career in a cons-
tantly growing company.
Talent recruitment
Abc is one of the best companies in the sector in which to develop
one’s professional career.
The challenge
The challenge that presents itself for the
next few years is to continue growing soli-
dly in a sustainable way, paying particular
attention to specialization within our prin-
cipal markets. This requires being able to
attract the best professionals in the sector
who can sustain this growth in the present
and lead it in the future.
recruitment

Careers
Development and
continuance of professionals
What Abc offers its employees
• A good working environment
• Professional acknowledgement
• Development of talent
• The pride of belonging to a leading organization
• Quality training
• Clear and concise communication
• Opportunities for professional development
• Responsibility and involvement
Professionals are offered the know-how, capacities and skills
necessary to perform their functions according to criteria of
excellence through training programs. This redounds to a gua-
rantee of quality in the projects executed for our clients. All em-
ployees avail of tools for self-evaluation and training, enabling
them to know the levels of demand expected by the orga-
nization and how they can most optimally perform the jobs
assigned to them.
Internal Talent Search
In accordance with criteria related to technical know-how,
academic training and the evaluation of competence
through the performance rating done by supervisors, the de-
partments select a group of persons each year to take part in
internal talent search programs on different levels: the techni-
cal level and management. These programs seek out persons
with a complete profile in three dimensions: leadership among
colleagues, the capacity for development, and in-depth te-
chnical knowledge.

Careers
“Our success is based on that all our processes are
directed to give the best service to the client”
Access to Know-how
Teamwork and the dissemination of know-how
in the organization are two of the fundamental
tools for promoting apprenticeship and, in the
long run, sharing knowledge within the com-
pany. For this reason, working environments ba-
sed on the leading management models and
the latest technologies are continually being
developed, so as to permit swift exchange and
direct access to company know-how.
In Abc we are aware that our growth as a com-
pany requires the professional growth of our pro-
fessionals. Abc has created a new training stra-
tegy with mediumterm objectives, composed of
specific training modules for each professional
profile. The specific training areas are agreed
upon and are always within the scope of the pro-
fessional growth profile of each employee, thus
promoting motivation and the possibilities of inter-
nal growth.
Continuous training

About Us
OUR VISION
To be global leaders in the sector of integrated architectural and engineering services adding
high value, resources and expertise to the development, implantation and management of
commercial projects.
The main clients of the group are companies needing a contrasted, fast, and flexible quality
response in resolving their corporate projects, with a guarantee of success backed by the
extensive experience of our professionals.
Charles Luckman.
“Success is that old ABC: Ability, Breaks & Courage.”

About Us
SOCIALCOMPLIANCE
The development of differentiated solutions and services
of high added value for our clients is the basis of our eco-
nomic sustainability. However, it is also the key to a sustai-
nable social and environmental management of ABC in a
context that is increasingly becoming more complex and
competitive, and where the relationships with the different
markets with which we work are demanding new forms of
thinking, acting and executing.
Thus we firmly believe that our solutions and services are an
excellent tool for contributing to development, not only for
the profit of our clients, but also in a broader sense, throug-
hout society and the communities in which we are present.
Aware of the fact that – even though we do not belong
to a highly contaminating sector – environmental mana-
gement in Abc is a field that is fundamental for our sustai-
nability, we have continued to be active in giving impulse
to environmental responsibility throughout our entire value
chain.

About Us
We have also encouraged good environmental
behavior amongst our suppliers, establishing ba-
sic requirements for application in this area. The
economic sustainability of the company – that is,
its growth and profit – is basic to the development
of our company and guarantees the creation of
wealth on which we can create shared value.
We consider that effectiveness in the financial
management of the company and transparency
and faithfulness in accounting for our economic
performance are elements that are fundamental
for our reputation and our brand.
Although the area of activity that our company
works in is not considered as highly contamina-
ting, we believe that our processes and systems
must be managed in such a way that it exerts
the least environmental impact possible. We are
committed to improving this management, and
to reducing our consumption of energy and raw
materials.
ENVIRONMENTAL
RESPONSABILITY
Energy
Efficiency

About Us
VALUES
ABC has identified those specific attitudes and behaviour that it desires its employees to obser-
ve in their daily activity. ABC understands that, apart from its technical capacities, its success
depends on the capacity of its employees to behave in accordance with certain principles of
action based on the values of reference that make up its culture.
INNOVATION
GROWTH PROFITABILITY
&
THE CREATION OF VALUE
TALENT DEVELOMENT
CLIENT SATISFACTION
EXELENCE
INTEGRIT
A
B
C
D
F
E

About Us
The development of new servi-
ces customized to the needs of its
clients is one of the pillars on which
the competitivity of Abc is based.
Thus, being receptive and chan-
nelling and promoting constant
innovation are fundamental to the
activity of the company.
The success of Abc depends upon
its professionals. For this reason, its
recruitment is demanding and it
actively stimulates continuous pro-
fessional development in order to
create opportunities for progress
and avail of a human capital well-
trained to respond to its clients´
needs.
Compliance with the values pre-
viously cited necessarily leads and
contributes to the profitability of
business and maximizing the value
of Abc. Growth and profitability
should be the guiding principles of
its acts and the basic requirement
to ensure the greatest value of the
company, recompense the ca-
pital invested to the profit of our
shareholders, and competitively
reward our employees.
INNOVATION
TALENT DEVELOPMENT
GROWTH, PROFITABILITY &
THE CREATION OF VALUE:
It is the indispensable objective
of Abc to be its clients strategic
ally, anticipating their needs and
adding value at all times through
the development of solutions that
exceed their expectations, along
with the consequent adaptation
of the organization to market evo-
lution.
Abc assumes its commitment to its
clients, to society in general, and
to all the members of its organiza-
tion, to maintain an excellent level
of quality without concessions in all
the aspects of its professional acti-
vity.
Integrity means honesty, justice
and fairness in professional activity.
Abc´s employees must have inte-
grity, because this is the basis of the
trust that we must earn from our
clients, our suppliers and the so-
cial environment in general. Such
integrity is the basis of the trust
that each of us places in the other
professionals of our company.
CLIENT SATISFACTION
EXCELLENCE
INTEGRIT

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