The document provides an overview of social media including definitions, types, benefits and some key facts and statistics. It defines social media as media that is easy to share and comment on with no costs to view. The main types of social media discussed are blogs, social networks, bookmarking sites, and media sharing. The benefits outlined include increased brand recognition, improved loyalty, higher conversion rates and decreased marketing costs. Some statistics provided include that consumers spend 20-30% of online time on social networks and 71% access social media from mobile devices.

1. Stage 1
The
Preliminar
y
Round
Team Name: Imt Mavericks
Name of first member: Aditya Ranjan
College Name:Imt Ghaziabad
Name of second member: Harneet Singh
College Name:Imt Ghaziabad

2. What is Social Media?

3. • It is media that is designed to be shared, sharing
means that it is easy to comment on, that it is
easy to send, there are no costs associated with
viewing the media and last but not least it is
always available.
• Social media enables people to share
information with friends and colleges using the
Internet

4. Types Of Social Media
Blogs
Social
Media
Social
Networks
Bookmarking
Sites
Media
Sharing
Social News

5. Need Of Social Media
• Communication Is Immediate
• People are given a more personal brand
experience
• Follow-up Is Easy
• Social Users Are More Likely to Talk About
Their Experience

6. Honeycomb Framework of Social
Network
Conversati
ons Identity
Sharing Presence
Reputatio
n
Relations
hips

7. Benefits of using Social Media
• Increased Brand Recognition
• Improved brand loyalty
• Higher conversion rates
• Higher Brand Authority
• Decreased Marketing Costs
• Richer Customer Experiences
• Improved Customer Insights

8. Some Facts
• Consumers continue to spend more time on social networks
than on any other category of sites—roughly 20 percent of
their total time online via personal computer (PC), and 30
percent of total time online via mobile
• 51% of people aged 25–34 used social networking in the
office, more than any other age group
• On average, 47% of social media users engage in social care
• Twitter has risen as the go to site for customer support in
2013, while Email's usage has decreased by 7%

9. Some Facts(Contd.)
• Using Facebook and Twitter in small businesses can make
profits up to 43%
• While the computer is still the primary device used to
access social media despite dropping 4% in usage in
2012, the last year saw a significant increase in usage,
most notably through tablets from 3% to 16%, internet
enabled TVs from 2% to 4%
• In four minutes and 26 seconds 100+ hours of video will
be uploaded to YouTube
• 71% of users access social media from a mobile device

10. Survey showing most used
Social Media