2. • Primary Audience:
male 15 because it’s a
movie based on a
super villain which is
different to most
super hero movies
• Secondary Audience
Male and female 14-50
Audience Profile
3. Audience Profile
• Primary Audience
Male 12 - 35 because a
lot of people like bat
man
• Secondary Audience
Male female any age
4. Audience Profile
• Primary Audience:
18-60 it’s a crime
drama with violence
so it was targeted at
older people
• Secondary Audience
14-anyage
5. Hypodermic Needle
• Definition where people where people believe
what they see on media
• Example media creating panic over petrol
7. Uses and Gratifications Personal
Identity
• Youtubers such as KSI which brings people
entertainment
8. Uses and Gratifications Integration and
Social Interaction
• Social media such as snapchat , Instagram,
facebook and twitter to stay connected to
friends and family
10. Consumer Generated Content
• Example text, image, videos that we provide
to the internet hosts such as youtube
• What are the advantages to media producers?
Boost Social Media Reach and Growth.
• Why would the audience generate content?
– Money from advertisement
– Make a job off the internet
11. Psychographics
• Belongers
Want to feel as if they are part of a community by
watching the new tv show
• Achievers
These are people that want to show off that they
are wealthy
• Emulators
People that want to be achievers but cant afford it
so they will be attracted to cheaper or replica items.
12. Psychographics
• Balanced people that earn a lot of money but
share their wealth through charitys and
foundations
• Needs Driven
They don’t need the product but they are
encouraged buy sales and offers
• Socially Conscious
- A: respond to eco and environmental products
- B: sustainability such as growing their own veg
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
