This survey of 30 people about music preferences and magazine readership found that:
- Most respondents were female, aged 14-25, of white British ethnicity
- Indie, pop rock, and rock were the most popular music genres
- Most respondents learn about new bands online or from radio/friends and are interested in hearing about upcoming bands
- Kerrang was the favorite music magazine among those who read them, though many don't purchase magazines at all
- Respondents prefer magazines published monthly with articles, reviews, photos and contests as typical content
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Audience Research Questionnaire results
1. Results for: AS Media
Music Questionaire
1) What is your age?
Response (%) Responses
13 or Under 0.00 0
14-25 76.67 23
26-38 23.33 7
39+ 0.00 0
Answered Question 30
Skipped Question 0
2) Are you male or female?
Response (%) Responses
Male 34.48 10
Female 65.52 19
Answered Question 29
Skipped Question 1
3) What is your ethnicity?
Response (%) Responses
White British, White Irish or any other
white background
93.33 28
White and Black Caribbean, White and
Black African or any other Mixed
backgorund
3.33 1
Asian, Asian British or any other Asian
background
0.00 0
Black British, Black African, Black
Caribbean or any other Black background
3.33 1
Arab or any other ethnic group 0.00 0
Answered Question 30
Skipped Question 0
4) What is your favourite genre of music?
Response (%) Responses
Indie 20.00 6
Rock 13.33 4
Heavy Metal 0.00 0
Pop 16.67 5
Pop Rock 23.33 7
Classical 0.00 0
R&B 6.67 2
Hip/Hop 3.33 1
Rap 13.33 4
Reggae 0.00 0
2. Reggae 0.00 0
Other 3.33 1
Answered Question 30
Skipped Question 0
Other
Musical
5) Do you play an insrument?
Response (%) Responses
No 83.33 25
Yes 16.67 5
Answered Question 30
Skipped Question 0
Yes
Drums
Tenor Horn
Guitar
Drums
Drums
*6) What is the name of your favourite pop/rock band?
4. Music Magazines 3.33 1
Radio 26.67 8
Friends 23.33 7
None of the above 6.67 2
Answered Question 30
Skipped Question 0
9) Would you like to hear about new and upcoming bands?
Response (%) Responses
Yes 76.67 23
No 23.33 7
Answered Question 30
Skipped Question 0
10) How often do you buy music magazines?
Response (%) Responses
Never 70.00 21
1-3 times a month 26.67 8
4-5 times a month 3.33 1
6+ times a month 0.00 0
Answered Question 30
Skipped Question 0
11) Have you ever purchased a pop/rock music magazine?If yes, please state the name).
Response (%) Responses
No 70.00 21
Yes: 30.00 9
Answered Question 30
Skipped Question 0
Yes:
Kerrang
Kerrang
Q magazine
Kerrang
Kerrang
Kerrang
q
Kerrang
karrang
12) How often would you prefer a pop/rock magazine to be published?
Response (%) Responses
Weekly 32.14 9
Monthly 57.14 16
Every Fortnight 7.14 2
Twice a Month 0.00 0
5. Other 3.57 1
Answered Question 28
Skipped Question 2
Other
NA
13) Which of the below is your favourite music magazine?
Response (%) Responses
Kerrang Magazine 50.00 13
MOJO Magazine 3.85 1
Q Magazine 26.92 7
Other 19.23 5
Answered Question 26
Skipped Question 4
Other
None
None
None
NA
None
14) What are your hobbies/interests?
Response (%) Responses
Listening to music 63.33 19
Playing an instrument 0.00 0
Going to concerts 26.67 8
Write music 0.00 0
Being part of a band 0.00 0
Other 10.00 3
Answered Question 30
Skipped Question 0
Other
Ice skating
dance
Sport
15) Do you attend music events in your spare time? If so coment below which.
Response (%) Responses
No 37.04 10
Yes: 62.96 17
Answered Question 27
Skipped Question 3
Yes:
Concerts
8. Reviews (bands/artists and albums) 15.60 22
Reviews (concerts) 15.60 22
Posters/photoshoots 13.48 19
Questions and answers 12.06 17
Quizzes 9.93 14
Answered Question 29
Skipped Question 1
22) How many pages would you expect there to be in a pop/rock music magazine?
Response (%) Responses
30+ 44.83 13
60+ 55.17 16
90+ 0.00 0
Answered Question 29
Skipped Question 1
23) What colours would you like to be included in the colour scheme of the magazine? (Select more than one).
Response (%) Responses
Black&White 26.44 23
Blue 13.79 12
Red 20.69 18
Orange 4.60 4
Green 5.75 5
Yellow 3.45 3
Brown 1.15 1
Pink 2.30 2
Purple 8.05 7
Grey 13.79 12
Answered Question 29
Skipped Question 1
Other
All of them
24) Would you prefer formal/informal style of writing?
Response (%) Responses
Formal 20.69 6
Informal 79.31 23
Answered Question 29
Skipped Question 1
25) What free item would you like to receive with your pop/rock magazine?
Response (%) Responses
Newest Album 31.03 9
Discount on gig tickets 51.72 15
Posters 17.24 5
Answered Question 29
