2. Questionnaire
Target Audience Questionnaire
Q1) what age range do you fall under?
Age 10 and below
11-15
16-20
21-25
26-30
31+
Q2) what is your gender?
Male
Female
Q3) How do you prefer musical news and updates to be presented to you?
Magazine
Television
Radio
All of the Above
Other (please
specify)____________________________________________________
Q4) How often do you usually purchase or read music magazines?
Everyday
Once a Week
Once a Month
Once a Year
Never
Other
(if other please
specify)_____________________________________________________
Q5) At what price would you usually buy a music magazine at?
£2.00 or less
£3.00-£5.00
£6.00- £10.00
£11.00 or more
Q6) Do you prefer your music magazines to consist of news about local music or
worldwide/mainstream music?
Local Music
International/Mainstream Music
Mixture of both
Q7) what genre of music do you prefer to read about?
Rock
Hip Hop
R&B
Pop
Classical
Grime
Dub step/House
Afro-beats
Other (please
specify)____________________________________________________
_____
Q8) what attracts you the most about music magazines?
The front cover as a whole
The type of font and styles
Colour Scheme
Images
Headlines
Artists
Other (please
specify)____________________________________________________
_______
Q9) Do you prefer urban styled magazines to others
Yes
No
3. Q2) What is your gender?
Q1) what age range do you fall under?
12
10
10
8
8
6
6
4
Q4) How do you prefer mucical news to be presented to you?
12
4
2
0
14
12
10
8
6
4
2
0
2
0
male
Out of the 20 individuals that were given the
questionnaire, 50% were shown to be between
the ages of 16-20 years old. The age with the
lowest number was Age 10 and below and 30+.
This means that I should focus mainly on the 1620year olds
Q4) How often do you usually purchase or read
music magazines?
15
10
5
0
female
My audience are a mixture of both males
and females. The ratio of male to females
is equal which gives me a more fair range
of answers when looking at the survey.
Q5) At what price would you usually buy a
music magazine at?
15
10
5
0
£2.00 or
less
The majority of people are shown to buy music
magazines at least once a month. However 2
people have stated ‘other’ and with that they
claim that they purchase magazines at random
times. This indicates that my magazine should
be a monthly release.
£3.00- £6.00£5.00 £10.00
£11.00 or
more
The most popular price range for a music
magazine is from £3.00-£5.00. Also quite
a few people preferred music magazines
slightly under this price. This indicates to
me that the magazine front cover should
indicate a clear price which is relatively
inexpensive
The most preferred presentation of musical
news and information is via magazine. This
confirms that target audience would be pleased
with a magazine and that they would be able to
influence the decisions I make with the
magazine.
Q6) Do you prefer your music magazines to consist of
news about local music or worldwide/mainstream
music?
14
12
10
8
6
4
2
0
Local Music
International/Mainstream Music
Mixture of both
The results show that the people prefer for the
magazine to have a mixture of international and
local musical affairs. This suggests that I should in
cooperate this into my magazine.
4. Q7) what genre of music do you prefer to read about?
Q8) what attracts you the most about music magazines?
The front cover as
a whole
rock
hip hop
The type of font
and styles
r&b
pop
Colour Scheme
classical
Images
grime
afrobeats
Headlines
dubsteps
other
When looking at the result s the most popular genres of music
magazines are Hip-Hop and R&B. This suggests to me that I
should in cooperate an R&B and hip hop magazine to make my
magazine as they are quite similar. However I realised that the
majority of the people that picked hip hop are young
males, whereas the people who selected R&B were mostly
women. This means that I showed represent the conventions of
the genres to suit their popular gender.
The results show that artists and celebrities are the most effective
methods that producers use to attract its audience. This points out
to me that I should consider all of the stated features above but I
should put emphases on the celebrity that can be used depending
on the user target.
Q9) Do you prefer urban/street/hip hop styled magazines to others
yes
no
The fact that a vast majority of the people asked
prefer a more urban style of magazine suggests
that they believe that they can relate to this
more. I can include this value when designing my
magazine.
