The document provides information about researching an audience for a project. It discusses using primary and secondary research methods like surveys, focus groups, and reviews to understand the demographic and psychographic characteristics of the target audience. Primary research involves collecting new data through methods like interviews, while secondary research uses existing data from sources like market reports and online forums. The document emphasizes the importance of engaging with research sources and clearly explaining how the findings will inform the project.

1. AUDIENCE
RESEARCH
AMY WATSON

2. Task: Research U10 1.1
Analyse the characteristics for your audience. Use appropriate research methods,
primary and secondary, qualitative and quantitative research, to create a picture of the
audience you will be creating work for. Consider closely demographic and
psychographic information. Engage with the sources and information at each stage
and be clear how it helps you with you project.

3. RESEARCH
Research Methods
 Existing Products
 Vox Pops: (vox populi, meaning voice of the people)
 Surveys: Online or in person
 Focus Groups
 Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
 Qualitative research: Film reviews, game reviews,
attitudes to media products, responses to advertising
campaigns etc.
 Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web

4. RESEARCH
Primary and Secondary
Primary Research techniques (new data)
 Online quantitative surveys
 Online qualitative forums
 Interviews, focus groups
 Social listening
Secondary Research techniques (desk research)
 Market/Category Data
 Survey Results (Conducted by another source)
 Consumer Market
 Category Trends
 Reviews
 Online Forums

5. SECONDARY AUDIENCE RESEARCH:
WONDER
OBSERVATION: THIS FILM HAS REVIEWED LOTS OF REVIEWS BASED ON POSITIVITY AND LIVE BECAUSE THE DISABILITY
WITHIN THIS FILM IS SO TOUCHING AND HEART MELTING AND YOU WOULD FEEL SORRY FOR THE BOY AUGGIE WHO
SUFFERS WITH IT.
WHAT THIS SAYS ABOUT MY AUDIENCE:AUDIENCE: THIS SAYS THAT MY AUDIENCE ARE KEEN TO LEARN MORE ABOUT
DIFFERENT DISABILITIES, WHETHER THEY ARE MENTAL OR PHYSICAL , EVERYONE STILL CARES.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADDRESS TO THE AUDIENCE THE IMPORTANCE OF
DISABILITIES BY SHOWING WHAT IT LIKE FIRST HAND LIVING WITH ONE, IN MY CASE: AUTISM.

6. SECONDARY AUDIENCE RESEARCH:
STAND: PLEASE STAND BY
OBSERVATION: FROM THIS REVIEW, IT SEEMS THAT A LOT OF AUDIENCE ARE KEEN ON FILMS THAT DESCRIBE OF AUTISM AND
ADORE IT FOR HOW IT IS PORTRAYED.
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT THE AUDIENCE PREFER A STORY THAT FULL OF AMBITION AS WELL
AS LOVE, AND JUDGING BY THESE RATINGS, IT CLEARLY SHOWS THAT.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL ADD LOTS OF AMBITION AND LOVE WITHIN MY WORK TO MAKE
IT SEEM ATTRACTIVE AND HEARTWARMING. THIS IS GUARANTEED TO MEET MY CRITERIA.

7. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
OBSERVATION: FROM THIS IMAGE, IT SEEMS LIKE THE INDIVIDUAL LIKES FILMS THAT ARE EXCITING AND FULL OF FANTASY AND MYSTERY.
ALSO, THEY SEEM TO LIKE LOTS OF SPECIAL EFFECTS AND CHARACTERS FROM LEGENDARY STORIES THAT COME TO LIFE ON THE.SCREEN
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS CLEARY SHOWS THAT MY AUDIENCE ADORES ADVENTURE, INTRIGUING STORIES AND
INTERESTING CHARACTERS, WHICH ALL SYMBOLISE THE SPECIAL EFFECTS AND SCRIPTS THAT THE PRODUCERS AND OTHER MEMBERS OF
THE TEAMS WORK ON AND DELIVER.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL CAPTURE ADVENTURE AND INTERESTING THEMES WITHIN MY WORK TO MAKE IT
ALL SEEM EXCITING AS WELL AS ATTRACTING. I WILL ALSO USE COMPLEX TECHNOLOGY TO DELIVER A SECURE AND IN TREATING ELEMENT OF
ADVENTURE AND FANTASY.

8. PRIMARY AUDIENCE RESEARCH: QUESTIONNAIRE
OBSERVATION: IT’S DEFIANTLY CLEAR THAT THIS INDIVIDUAL REALLY LOVES THE MUSIC WITHIN THE FILMS BECAUSE THEY BELIEVE THAT IS
WHAT GIVES THE AUDIENCE THE STORY IN MORE DETAIL THAN DIALOGUE.
WHAT THIS SAYS ABOUT MY AUDIENCE: THIS SHOWS THAT MY AUDIENCE IS KEEN ON NOT RELYING ALL ON DIALOGUE TO TELL A TALE, THEY
PREFER THAT THE SOUNDS AND MUSIC WOULD HELP LIKE A SILENT MOVIE.
HOW WILL YOUR PRODUCT APPEAL TO THIS AUDIENCE: I WILL AD MORE MSUICX IN SOME SILENT PARTS THE VISUALLY AND AUDIBLY SHOW THE
EMOTIONS OF THE CHARACTERS.

9. Secondary Audience Research: Web series comments
Observation: From these comments, it’s easy to say that they adored the episode and what effect the contents involved have on the
audience and how educated they are.
What does this say about my audience: This clearly shows that the audience are happy to learn about autism and how it takes time for
the character to speak up for themselves, which is appreciated.
How will I appeal my audience: I will include many aspects of autism such as the basics and positive parts of the condition to make the
sure the audience are satisfied with understanding the disorder.

10. Audience - AGE
This video is for ages 16-
24 years as I have
gathered that when you
develop or evolve a little
later in life, you start to
understand autism more
after key learning.

11. Audience - GENDER
Because there are both genders
portrayed within this video, this video is
suitable for both genders because after
much research, autism is identified to
affect both genders. I will include both
male and female cast to assure the
audience that autism can not be
gender biased and does not effect one
gender alone.

12. Audience –
PSYCHOGRAPHIC
In terms of psychographics, the ideal group to
whom this video would fall on is the category
of belonger because this is a very personal
video and belongers are said to respond to
messages that are family or community
oriented and that they are loyal to whatever the
product entails, so when it comes to autism,
they would be loyal to autistics who need to be
understood. I will include the feeling of
support and love through the product by
showing clips of family love and time together
to show the devotion that the belongers search
for.

13. Audience – SOCIAL STATUS
For social status, this film is dedicated
towards the BC1 class, in other words,
the lower middle class and the skilled
working class groups, This is because
mainly my parent work in jobs such as
the hospital and lorry driving are
essential and highly important jobs
where it would go to the head of the
household’s interest.

14. Audience –
GEODEMOGRAPHIC
As for geodemographics, this
video will be filmed in my home in
Wilberfoss, York, so the people of
my home are working class in a
skilled way and we all have similar
jobs and vacancies in some way
since we all live in similar ways in
the village.

15. Other Audience Catagories
Primary & Secondary Audience
In terms of primary and secondary audiences, my main audience would be the said audience above, who seem
to show the knowledge of the condition to be learning and beginner or even full knowledge depending to the
devotion of understanding the condition with flying colours. As for secondary audience, the young may also
become mesmerised by the condition’s interesting history as well as effects on individuals, not to forget how it
can help make a positive future for the person. This will also certainly come as a educational elements for this
under the age of 16, to whom might need to research the condition for a possible project at school no doubt,
so if they do need to find out more of the condition, ten this is the video to seek.
Information
Because the video is educational, this video will mostly be used for research and educational, most of
the audience will likely bet using it for learning resources. It may also come as a curious topic if
someone was bored, and maybe come as some form of entertainment and excitement for the audience.
Personal Identity
This video may have some effect on behavioural traits due to how the condition also effects behaviour
within the mind of the individual but it depends on how the audience choose to adapt it.
Integration & Social Interaction
This video will probably show the audience some sense of belonging because it shows that people with
autism do belong no matter what the condition is, they will still have a place in our hearts to care.
Entertainment
This video will provide some entertaining and exciting elements such as tense scenes and educational
words to help the audience feel better about themselves and use their time up and not be bored
Uses and Gratifications

16. HYPODERMIC NEEDLE
– Where an audience immediately believes and accepts what it is told
by the media
Since my video contains the basics and
essential information about audience, this is
really just the start for an ideology of autism for
the audience who haven’t heard of the
condition.

17. SUBJECT RESEARCH
‘people with the condition are first and foremost individuals –
not just the labels applied to them’.
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
‘I was most moved by several lyrical studies that chose to celebrate
without pity or despair how people with ASC see the world
differently’
https://www.theguardian.com/film/filmblog/2011/apr/04/autism-best-film-portraits
This is a very powerful quote because it deeply describes that people with
autism are not people who show the condition, but that they are mostly
individuals who can blend in with everyone else, but slap, show that their
difference can be essential.
This is a very touching sentence because we can all help each
other celebrate autism in a positive rather than the negative.

18. SUBJECT RESEARCH
‘These enormous disparities reflect a broader challenge: The word
‘autism’ is applied so broadly as to be practically meaningless’.
https://www.spectrumnews.org/opinion/viewpoint/portrayals-autism-television-dont-showcase-full-spectrum/
This quote shows that autism is so common that it can be referred into other ways of meaning.
‘younger actors are the ones forced to step up to the plate
and create genuine and moving performances’.
https://www.appliedbehavioranalysisedu.org/7-most-honest-depictions-of-people-with-
autism-in-tv-and-movies/
This shows that the children of the world are the best representatives of showing autism
because as they are young, they are developing through time.

19. SUBJECT RESEARCH
‘MORE AND MORE KIDS HAVE BEEN DIAGNOSED AS ON THE
SPECTRUM, THE CULTURE AT LARGE HAS BECOME MORE AWARE OF
WHAT AUTISM AND ASPERGER SYNDROME REALLY MEANS’.
https://www.pbs.org/independentlens/blog/more-than-rain-man-autism-portrayals-on-
screen/
This quote shows that over time, autism and other forms of it have been more understood with
more events and products being produced
‘Seeing characters with autism can help
increase public awareness’.
https://www.disabilityscoop.com/2017/09/26/is-hollywood-portrayal-
autism-fair/24222/
This is a very powerful quote, showing that autism can
have awareness increased thanks to movies and
other forms of awareness.

20. BIBLIOGRAPHY

21. BIBLIOGRAPHY
Ben Lewin (1974-present) Please stand by (2018)
Stephen Chbosky (1970-Present) Wonder (2017)
Disability Scoop (2008) Autism Fair (2017)
The Guardian (1821) Autism Best Film Portraits (2011)
Spectrum News (2002) Autism Television (2017)
Applied Behaviourally (N/A) Most Honest Depictions Of Autism (2018)
PBS (1969) More Than Rain Man Autism Portrayals (2012)