1. Factual Proposal
1
Student Name and Number: Amy Watson (363933)
Project proposal title and date: Autism at first sight (6/10/20)
Main area of activity
Video
Target Audience
This video is for ages 16-24 years as I have gathered that when you develop or evolve a little later in
life, you start to understand autism more after key learning. Because there are both genders portrayed
within this video, this video is suitable for both genders because after much research,autism has
been identified to affect both genders. I will include both male and female cast to assure the audience
that autism can not be gender biased and does not affect one gender alone. In terms of
psychographics, the ideal group to whom this video would fall on is the category of belonger because
this is a very personal video and belongers are said to respond to messages that are family or
community oriented and that they are loyal to whatever the product entails, so when it comes to
autism, they would be loyal to autistics who need to be understood. I will include the feeling of
support and love through the product by showing clips of family love and time together to show the
devotion that the belongers searchfor. For social status, this film is dedicated towards the BC1 class,
in other words, the lower middle class and the skilled working class groups, This is because mainly
my parent work in jobs such as the hospital and lorry driving are essential and highly important jobs
where it would go to the head of the household’s interest. As for geodemographics, this video will be
filmed in my home in Wilberfoss, York, so the people of my home are working class in a skilled way
and we all have similar jobs and vacancies in some way since we all live in similar ways in the village.
In terms of primary and secondary audiences, my main audience would be the said audience above,
who seem to show a beginning knowledge of the condition or even a full knowledge depending to the
devotion of understanding the condition. As for secondary audience, the young may also become
mesmerised by the condition’s interesting history as well as effects on individuals, not to forget how it
can help make a positive future for the person. This will also certainly come as a educational elements
for this under the age of 16, to whom might need to researchthe condition for a possible project at
school no doubt, so if they do need to find out more of the condition, then this is the video to seek.
Finally, for the topic of Uses and Gratifications, the topic is broken down into four sections:
Information
Because the video is educational, this video will mostly be used for researchand educational, most of
the audience will likely bet using it for learning resources. It may also come as a curious topic if
someone was bored, and maybe come as some form of entertainment and excitement for the
audience.
Personal Identity
This video may have some effect on behavioural traits due to how the condition also effects behaviour
within the mind of the individual but it depends on how the audience choose to adapt it.
Integration & Social Interaction
This video will probably show the audience some sense of belonging because it shows that people
with autism do belong no matter what the condition is, they will still have a place in our hearts to care.
Entertainment
This video will provide some entertaining and exciting elements such as tense scenes and educational
words to help the audience feel better about themselves and use their time up and not be bored.
2. Factual Proposal
2
Rationale:
Since I’ve only just started the second year of level 3, I guess I could reflect back on my developed
skills from year 1. Throughout the last year, I developed deeper skills based on film editing and special
effects such as PNGs over layers of clips. This was an example taken from when I composed my
music video for one of my projects, where I took a picture of my late dog and cute the picture out to
make a PNG. I will use said skill to create a rather serious atmosphere for my video within the
meltdown action sequence.
Project Concept:
The concept for my video is basically an educational video about autism and what to expect
from it and in better terms, how to accept and understand it. The video will entail vocal
opinions from my parents who are the parents of an autistic person: me. Also within the
video, there will be some clips based on what they say and basically the visual version of
what my parents will entail. I have conducted research such as finding reviews based on
past films, web series reviewsto as well as questionnaires from anonymous sources, which
came out with great results which are useful for appealing my audience. It will help me with
my project in a way where the reviewswill help me gain a momentum of confidence and
reassurance of over what my video will turn out like and what to expect from it. As well as
the topic of autism will be included, I will also include the power of love through the
understanding through autism and how we can accept people with autism no matter how
big the issue may be. The power of love is key in understanding autism and by doing so, we
can achieve.
How will the project be evaluated and reviewed:
After the project is completed, I will evaluate by gathering people’s opinions and thoughts
on what they thought of the video and how it could be improved. I will also go over the
aesthetic and technical qualities to see how good it looks and in my opinion, how it could be
improved.
3. Factual Proposal
3
Bibliography:
1. The Guardian (1821) AutismBest FilmPortraits(2011)
2. PBS (1969) More Than RainMan AutismPortrayals (2012)
3. Stephen Chbosky (1970-Present) Wonder (2017)
4. SpectrumNews (2002) AutismTelevision(2017)
5. Disability Scoop(2008) AutismFair (2017)
6. BenLewin(1974-present) Pleasestandby (2018)
7. Applied Behaviourally (N/A) MostHonestDepictions Of Autism(2018)
Week Specific Tasks
1 Production [in/out?] Filming at home
2 Production [in/out?] Filming athome
3 Production [in/out?] Edit the video
4 Production [in/out?] Complete reflection
Be aware which of those weeks are in or out of college,as you may need to plan different tasks around other
work when working remotely. Budget for approximately 30 hours for production – which is roughly two weeks
of your in collegetime.